This ad pretty much sums up why there are no more American television manufacturers. They are actually advertising the fact that they don’t use circuit boards and that all of their electronics are hand assembled!

BUILT BETTER… to last longer!

Every Zenith portable TV is Handcrafted —built better to last longer. There are no printed circuits. No production shortcuts. Every connection is carefully handwired. This kind of dedication to quality has made Zenith America’s largest selling TV. It is one of the important reasons why Zenith TV gives you finer performance. Fewer service problems. Greater operating dependability. And a sharper, clearer picture, year after year. Don’t settle for less than Zenith—the Handcrafted TV.

ZENITH
The quality goes in before the name goes on

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1,000,000 Ringside Seats!

by Russ Ratchet

THE next world’s championship prizefight may be held in your neighborhood theater! Or perhaps it will be the Kentucky Derby, the Rose Bowl football classic—or even a battle of the World War!

Theater television has become an actuality. Before so very long, you may be able to relax in a seat of your corner movie house and view the World Series, as it is actually being played, televised on a regulation size motion picture screen.
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Midget Television Set for Home

MIDGET television receivers, corresponding to the midget receivers now in widespread use, are now available for home entertainment. As pictured at the right, the receiver is housed in a small cabinet and is operated with eight tubes, which deliver current to a crater neon tube. The scanning disc has sixty holes and is operated by a synchronous motor.

Remember, it would be inappropriate to watch television wearing anything less than your Sunday best.

Television – a Season Pass to Baseball!

Every home game —day or night — played by the New York Giants, Yankees and Brooklyn Dodgers will be seen over television this season!

Owning a television receiver in the New York area will be like having a season pass for all three ball clubs. And in other cities, preparations for the future telecasting of baseball are being made.
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Mystery Cell Aids Television

Remarkable demonstration in theater shows big improvement in seeing and hearing by radio. New process used to aid planes blinded by fog.

By ROBERT E. MARTIN

TWO remarkable developments recently revived public interest in television, and brought the dream of practical transmission and reception of “images on the air” a step nearer realization.

In a dramatic demonstration at Schenectady, N. Y., a few weeks ago, Dr. E. F. W. Alexanderson, consulting engineer of the General Electric Company, projected six-foot images bright enough to be seen by a large gathering. Before that, the best television image had been only a few inches square and had been produced by the feeble flickering of a neon tube.
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TELEVISION AND THE ELECTION

The new medium played an important part in the recent presidential campaign. How did it compare with radio, newspapers and magazines as a source of information?

by Angus Campbell, Gerald Gurin and Warren E. Miller

THE PRESIDENTIAL campaign of 1952 was the first in which television played a major part. How much did this new medium influence the election? No one really knows, because no specific studies were made to measure the impact of TV on the thinking of the electorate. But we do know something about how television compared with the other media of information in bringing the campaign to the public, and what groups in the population were most exposed to, or affected by, the television campaign.
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Movies of Television Show Provide Permanent Record
With a 1200-foot magazine that permits continuous recording of a half-hour program, a specially designed movie camera photographs television programs directly from the monitor tube at the broadcasting station. The double-chamber magazine holds both unexposed and exposed film and can be removed in a lighted room. The camera will be used by stations to provide a permanent record of their programs.

This reminds me of the TV sets that the President or James Bond had in movies. It really should be concealed behind some sort of rotating wet bar and make a melodic beeping noise when you press the button to reveal it.

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RCA’s New Multiscreen TV Lets You Switch to Where the Action Is

With four black-and-white monitors and a 25-inch color screen, this television set of the future doesn’t miss a trick—or a channel

By ARTHUR FISHER / Group Editor, Science and Engineering

The strange television set you are looking at will probably have a lot to do with the kind of set you’ll be able to buy in the future, even though it is not for sale.

I first saw it in a top-secret room of an RCA plant in Indianapolis, Ind. There it sat, a 6 and a half foot long box of smoky Plexiglas wrapped around five TV screens and some mighty fancy electronics. It was being readied for a smash unveiling before a meeting of distributors, but not as an item they could ever offer to the public. Then why was it built?
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Now TV Has a Memory

THIS multiple exposure photo shows how a new television camera tube “memorizes” what it sees.

To demonstrate it, the young woman stood before the TV camera for a split second, then walked around immediately to see her image frozen on the receiver screen.
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Tiny “Tellies” were the centers of attraction at recent television shows on both sides of the Atlantic. The table model at right, below, was displayed at an exhibition in the Waldorf Astoria Hotel in New York City. The set is encased in Lucite to permit an interior view. The receiver below was featured at a British show in the Victoria and Albert Museum in London.

I love the idea that army spotters in patrolling airplanes will fax in hand drawn maps of the enemy positions they find.

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TELEVISION Now Gives Radio Eyes and Ears

TWO way television, whereby two persons at opposite ends of a radio circuit may see images of each other as they talk, has finally become a practical working reality.

Before a group of skeptical witnesses the practical application of television was recently demonstrated by engineers of the American Telegraph and Telephone Company at their laboratories in New York City.

Although television is as yet outside the limits of commercial exploitation and cannot be used in homes as are broadcast receivers, the engineers are confident that this new radio development will be as popular within the next three years as is broadcast music now.
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Color Television Comes True

All-electronic color television has been achieved— no rotating disks, no flicker. You’ll be seeing it!

BY GOLD V. SANDERS

THE magic of the electron tube has been tapped again by modern Aladdins at RCA laboratories, and out comes television in color. It is all-electronic color, for the first time; no mechanical whirling gadgets to “mix” the colors. The studio scene is broken up into the three primary colors of light, red, blue and green. The signal—which means the picture—is transmitted through the air in three separate channels. At the receiving end the three incoming pictures are thrown simultaneously on a screen, producing full color again.
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