He Popped Corn Into a Fortune
From buying furs to selling popcorn was quite a jump for Clyde Gould. But he made it— and sales are really popping.
By Bruce Morgan
CLYDE “Blackie” Gould, a 30-year-old Minneapolis man, had always been nuts about popcorn. Like millions of others, he ate the stuff in theaters, at fairs and sports events and he saw so much corn popping wherever he went that he felt it might be an easy way to make money. As a result he came up with a brand new idea for selling popcorn and in the first year his cash register played such a pleasing tune to the accompaniment of popping corn that his idea is destined to turn into a nationwide bonanza.
LUCK FOR SALE
Even the best of us ore superstitious and we pay magic-charm sellers millions of dollars yearly.
By Irv Leiberman
Cleveland, Ohio Gentlemen: I notice your Life Everlasting Herb and if it is so good and luckey 1 would like to have one. Also tell me how to use it.
I remane, Mr. B. F.
THIS actual letter, typical of thousands, is the foundation stone of many a huge business fortune. It represents the average customer in a series of flourishing and highly profitable superstition transactions.
Millions of Americans are in constant and ever hopeful search for ready-made luck and herbs to solve all their problems. And hundreds of energetic salesmen sell them almost anything their heart desires for a mere pittance.
Can You Invent a MILLION-DOLLAR FAD?
A California firm isn’t kidding when it invites you to send them your ideas for fun and games. They’ve made millions on fads— from Hula Hoops to bubbles Here’s a firm whose president may suddenly start bouncing spectacularly lively rubber balls for the chief of research and development to catch—if he can. And the executive vice-president thinks nothing of firing a blast of air from a formidable-looking plastic gun at his busy and unsuspecting secretary.
That’s the Wham-O Mfg. Co. of San Gabriel, Calif., where anybody’s idea of an amazing toy, or a novel product of almost any sort, has a chance to become a reality and be sold by the millions.
Story of Paper
TAKE a look around you at home, in the office, at the store—wherever you are at any time during the day—and wherever your eye falls, yon see paper. From the cigarette you smoke to the heavy carton around bulky packages, almost everything you use has paper in it somewhere. 15 million tons is used annually in this country—over 200 pounds per person. So there is a lot to support the argument of the men and women who make paper that theirs is the most important industry in the world.
You can read part I here.
MODERN WONDERS of an Ancient Art Part II
By H. W. MAGEE
IMAGINE a metal house coated with glass, a home with all the delicate coloring and enduring beauty, inside and out, of age-old cloisonne.
The development of porcelain enameled iron for architectural purposes makes such a home both possible and practical. As a building material, porcelain enameled iron—actually a form of glass fused on to a metal base—offers an admirable union of utility and beauty for it possesses the strength of metal plus the hardness and permanence of glass. It can be produced in any hue or combination of hues in the mineral spectrum, it is colorfast, impervious to weather, non-porous, rustproof and can be made acid-resisting. And it is good for a lifetime of service.
Electrons at Work
How the busy family of vacuum tubes serves industry as valves, triggers and throttles of electric power.
By WILLIAM P. VOGEL, JR.
WHEN you snap your radio on; when you cross the path of an electric eye and untended doors jerk open to let you pass; when you hear your train called with strident clarity above the clamor of a vast terminal, electrons have been put to work.
Electrons are controlled by vacuum tubes. And vacuum tubes in the last 15 years have gone far afield from their original uses in communications to become the valves, triggers, and throttles of modern industry.
All vacuum tubes, from the tiny nutlike affairs in hearing-aid devices to the six-foot water-cooled giants used to handle hundreds of kilowatts in radio broadcasting and power conversion, depend upon the same principle. This principle is that electrons— those ultimate bits of electrical energy— can be rapidly and automatically controlled when they are freed from a metal conductor and jump across the empty space inside the tube. Their behavior during those microseconds can be changed in almost any way that human intelligence wants it to be changed.
What Makes the Movies Talk?
By William F. Crosby
Electrical Expert and Radio Engineer Millions of people have heard and seen the new talking movies, but the theater-going public knows little about the machinery that makes this form of entertainment possible. In this article Mr. Crosby writes authoritatively of the development of the talking movies, being an electrical engineer who has made a study of the sound devices.
SPEECH reproduction as an accompaniment of motion pictures has been perfected to such a degree that the common variety of silent movie promises to become something of a rarity. Even the 100-seat side-street theater will soon be able to cast out its old mechanical organ and give its patrons the same high quality musical accompaniment that distinguishes the presentations in the largest movie palaces.
New Uses for OLD FORDS
Rescued from a grave in the junk heap, Tin Lizzie dons working clothes and makes money for the ingenious man who thinks of new ways to use her cheap and ample power.
Have you a new use for an old Ford? For all ideas published the editors of Modern Mechanics will pay five dollars—with a bonus for photos. Send in your ideas, giving full details.
SINCE the Ford Motor Company has ceased production on the universally known model T Ford car, millions of which are to be found in every corner of the world, many of these cars have drifted prematurely to vacant lots and garage junk heaps as an expectant public floods the Ford plant with a deluge of orders for the successor to the old design.
“CHANDU” REVEALS HIS MAGIC SECRETS
by HAROLD L. ZIMMER
Will L. Lindhorst, the original Chandu, tells you how to perform feats of magic which have amazed many millions.
THE original charter of the Society of American Magicians on Nov. 5, 1921 gave to Will L. Lindhorst the title of Chandu—a name which today has been made famous by his feats of magic on the stage and by radio broadcasts which have thrilled countless millions.
In this article, I will endeavor to acquaint you with several really worthwhile tricks as Chandu explained them to me. Whether or not you wish to become a magician, the tricks presented here will at least afford many happy hours of fun at home or at parties.
COUNTING AMERICA’S 40,000,000 VOTES
NEWS of the election of George Washington as first president of the United States was borne by stagecoach in 1789 throughout the country in about three weeks. Barring a close division of the 40,000,000 voters, the outcome of the current contest of .Franklin D. Roosevelt and Alfred M. Landon will be made known to a far vaster country in about three hours after the polls close on Nov. 3. This miracle is made possible by the inclusion unofficially in the archaic Electoral system, itself little changed since Washington’s day, of every device evolved for the counting of votes and the transmission of results.