According to wikipedia this was the 3rd drive-in to open in the U.S.

California Autoists View Movies in New Open Air Theatre
LOS ANGELES motorists, movie bound, may now sit in their cars and enjoy the latest sound pictures in a giant open air theatre recently completed.
The frame which holds the 40 by 50 foot screen is a structure 72 feet high and 132 feet wide. Three huge loudspeakers, each 22 feet long and 7 feet across the mouth, are mounted on top of the structure. These loudspeakers are directed at the tops of the cars, whose soft fabric is said to make an ideal sounding board.
The fenced – in spectators’ area holds 450 cars which are parked in lanes graded at an angle so that the cars point up at the screen. This inclination enables back-seat spectators to obtain a unobstructed view of the screen. Projection machines are in a low building in front of the screen, said to be the largest in the world. Installed in a low building in the second row, these machines work at an up-shot angle, instead of the customary down-shot used in indoor theatres.
This is the monster from
The Creature from the Black Lagoon. It’s 50th anniversary site is
here.
Thanks to Stannous for the tip about the anniversary site.
Science Creates a Monster
Hollywood has produced some weird costumes but this $18,000 horror-suit tops them all. By Harvey B. Janes
AN ominous order rang through the studios of Universal-International pictures recently: “Gill-Man—report to the underwater tank to test your three heads!”
Accordingly a horrible monster, half man and half fish, lumbered menacingly across the lot, stopped at the huge water tank, poised for an instant and then plunged into the murky depths.
To the casual observer it might have seemed as though the studio was being attacked by a frightful sub-human creature from out of the past but the camera and set crews, producer, directors, actors and script girls all held their ground bravely. Were they too frightened to move? Or did they all know it was a trained monster?
Read the rest of this entry »
Wow, that guy looks scarily entertained by his movie. Think of it as the Video Ipod of 1952.
Now! SEE MOVIES without SCREEN OR PROJECTOR with Melton Pocket Movie Viewer
Men, you’re going to have a world of fun with the MELTON MOVIE ‘ VIEWER, and you’ll think of a dozen pals overseas to send one to. With the Melton, you can view a complete 50-foot roll of any standard 8 mm. film, without screen or projector. Easy to operate; just look in viewer and turn handle. You see clear live-action picture in color or black and white. A precision instrument you’ll be proud to own. Satisfaction, or money back. Only $4.95, ppd. Send to
MELTON INDUSTRIES, Inc.
Box 390 Dept. MI-3 Reno, Nev.
Add $1.00 ea. for film:
- Beauties of Bali
- Robinson-Turpin Fight
- Danger Trail
- A Thrill a Second
- Bathing Buddies
- Hit the Silk
- Grand Canyon