THE POGONOTOMIST
MOST men shave their faces and are relieved to stop there. But Elbridge J. Casselman keeps going. He shaves his left arm every day and gets paid for it. As pogonotomist (comes from the Greek pogon for beard) for the Gem Safety Razor Corp., Mr. C. devotes his time to finding out how men can shave more smoothly and comfortably. By shaving one arm and then comparing the skin with his unshaved one, he gets a line on irritation, stubble growth, etc. Some Casselman hints on shaving: Use plenty of water and prepare your face two or three minutes before going for the razor, don’t dry the blade after you finish, turn the blade over after each shave, use two razors to give one a day off. In his years of study, Pogonotomist Casselman has written some profo

TEENS – TWENTIES – THIRTIES – FORTIES

Which star is nearest your age?

“Beauty is not a matter of Birthdays”

Screen Stars declare—and these pictures prove it

Which one of these lovely favorites is near your age? Do you, too, know that beauty is not at all a matter of birthdays? “We must keep youthful charm right through the years,” the stage and screen stars say—”in spite of birthdays!”

Looking at these recent photographs you want to know their secret! “To keep youthful charm you must guard complexion beauty very carefully,” they declare. “Youthful skin is absolutely necessary.”

How do these stars stay so ravishingly young looking? How do they guard complexion beauty? “We use Lux Toilet Soap,” they say. “Regular care with this nice white soap does wonders for the skin!”

9 out of 10 screen stars use it Of the 694 important Hollywood actresses, including all stars, 686 guard their complexions with Lux Toilet Soap. It is the official soap for dressing rooms in all the great film studios.

Why don’t you try this gentle, fragrant white soap—start using it today!

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HOW TO GROW A BEARD

It takes more than hair on your chin—you need a thick skin. But this man thinks it’s worth it.

By J. Robert Connor

THE male beard, lying fallow for the past 60 years, is emerging once again in all its hairy glory. Despite the prejudice that exists against the jungled jowl there is today a definite trend away from the razor. The man with the fluff beneath his chin is becoming more and more conspicuous on the city streets. Newspaper and magazine ads abound with facial foliage and the tufted chin of the serious conductor and the jazz musician attests to the growing revival of the beaver.

Perhaps the most prominent beard in the public eye today is the magnificent russet growth that enhances the appearance of Commander Edward Whitehead, the Schweppes man. Whitehead, who served with the British Royal Navy during World War II, vowed during the second year of hostilities not to shave until peace came. Then he tossed his razor overboard. He says, “After having known the delights of the beard I just couldn’t think of giving it up.”

Students of the beard hail Whitehead’s growth as a fine example of the Liederkranz style. Exponents of other styles are TV-man Skitch Henderson, whose trim Van Dyke is familiar to millions of viewers, and musician Mitch Miller who sports a snappy Sforza, a type generally thought to go well with horns and a tail. Rex Stout, author of the popular Nero Wolfe detective yarns, wears an under-the-chin style known sinee the War of Secession as a Shenandoah.

Undoubtedly a part of the fascination of beards for men is the fact that with a beard you can to some extent control what you look like; ‘you can cut your foliage to fit one of the styles mentioned above, or find another style that suits you better, or just play it by ear— improvise. There is hardly a man alive who has not wondered what sort of luxuriance he could achieve if he allowed his whiskers to sprout. It is a soul-satisfying experience to watch this mark of manhood blossom as nature intended it should.

Your MI editors, always anxious to keep our readers abreast of the latest developments, have looked into the current upsurge in beards to see just what lurks behind the bush. Resolutely, and to get firsthand information on the subject, I volunteered to grow a crop of chin spinach.

The first comment I received was a mild one—”What’s the matter, you stand too far from the razor this morning?” But criticisms grow more violent as your intentions become more obvious.

The most obnoxious character is the one who blandly remarks after three weeks that you’ve got practically nothing on your chin that he couldn’t raise in three days.

You get this treatment at the time when the most encouragement is needed. First, you don’t know if the damned thing will grow. Second, wherever you travel your beard becomes the object of prolonged stares by all and sundry, until you feel like pulling it off and stamping on it. Strangers will stop and ask why you are growing it.

They’ll ask such questions as “Are you in the movies?” and “Wassamatta, ya lose a bet?” On the road unknown motorists will pull up alongside your car and give you a savage glare.

But beard growing isn’t all agony. The number of women who affect distaste for the beard is more than compensated for by those who go for it as cats go for catnip. Two out of five women are unable to contain their enthusiasm. They stare at a beard in joyous fascination; if allowed to they will stroke it as the minutes fly by.

A prominent example of the modern beard-loving woman is Jet MacDonald, wife of William Johnson who appears in the Broadway musical Pipe Dream.” Johnson sports a growth about which Jet says, “It’s soft and warm, like kissing a precious little cocker spaniel.”

The leaders in the back-to-the-beard movement all report great satisfaction with their manly adornments. Folk singer Burl Ives says, “The first three weeks that I had a beard I thought it took courage to keep it. Now, when I look at the hairless, bare faces of the men on the street I know it is they, the exposed ones, who need courage. Every man should try one. They grow on you.”

The enthusiast with a medium beard can achieve satisfactory results in about seven weeks. A more hairy specimen may obtain a decent growth in about a month. Don’t be discouraged and return to the razor after two weeks when the hairs on your chin seem betwixt and between and your face looks like a plundered nest. This is just a passing stage through which the novice beard-grower can only mark time.

There is nothing you can put on your beard to make it grow faster, according to Charles De Zemler, an authority on beards who runs a barber shop in New York’s Rockefeller Center. Mr. De Zemler also says that, once full grown, the beard may be treated with a little wax to train it but otherwise water is sufficient to maintain its good looks aside from grooming. Hair tonics, pomades, etc., are taboo. Mr. De Zemler recommends professional care if you want a fine beard. The price of a facial trim in New York varies from 75 cents to $1.75. If you do go to a barber make sure he knows his business; beard trimming is a specialized art.

If you live where there are no beard masters, you had best trim your own. There is much pleasure in this and it’s easier than trying to give yourself a crewcut. Remember that while pruning your growth is not to be taken lightheartedly, a certain boldness is necessary. Look before you snip, then snip like a man. Your crop will require at first a comb—when it reaches the half-inch length it can be tamed considerably with this simple implement. A pair of small scissors—manicure scissors preferably—will do for pruning. The razor is retained to mow around the outer fringe of the design after you have clipped it. Shaving around this fringe must be done with great care and caution applied with the lather.

Now the question arises: What style of beard would you like to grow? Bop? Balzac? Viennese Fleck? A husky McClellan? There are over 100 types of beards that you can cultivate. By making a few innovations on your own you can increase the number.

A tumultuous history stands behind the tufted chin. Men have fought over beards, died for them and been honored for them. From the earliest times they were a mark of distinction among men. Religion and, later, politics and fashion determined these differences.

The ancient Lacedemonians and Egyptians considered chin fluff a symbol of wisdom and in order to obtain a favor from a Greek, you only had to touch his beaver.

To touch anyone’s beard, or to cut off a bit of it was, among the earlier French, the most sacred pledge of protection and confidence. For a long time all letters that came from the sovereign had three hairs from his royal foliage in the seal, for greater sanction.

Alexander the Great kept his embellished jaw but ordered his soldiers’ crops to be trimmed for fear that the enemy might seize them and lop off their heads with a keen-edged sword.

Russia’s Peter the Great, in an attempt to Westernize his subjects, put a tax on their bristles and ordered the upper classes to pay 100 kopecks to retain them. The lower classes had a one-kopeck fine hung on their chins.

Laurels for the longest beard in history may not go to Hans Steininger but his growth was certainly spectacular. Steininger lived during the 15th century in Germany and is reputed to have tripped over his beard while going down a flight of stairs, breaking his neck. Since he had no more use for his growth it was removed and given to the museum of Braunau, Austria, where it is said to be on display today and to measure eight feet nine inches.

As for the beard’s new popularity— beyond man’s instinctive yearning for it, there is no valid explanation. The movement runs head-on into opposition, as Gerald Barnes, a transit operator in the Atlanta, Ga., Transit System will testify. Barnes was fired from his job and insists it is because of his beard. He recently filed a $25,000 suit against his employers charging violation of his civil rights to “have and enjoy chin whiskers.”

“Chin whiskers” is, of course, inaccurate as whiskers do not grow on the chin. They grow on the sides and are otherwise known as mutton-chops, Dun-drearies and sideburns.

Part of the enjoyment of owning a beard is to stroke it, a very relaxing pastime which also helps to train it. Since it is an ornament you will find that it appeals to your vanity and you’ll fuss over it and give yourself admiring glances in the mirror. This is fun. As one Who has grown a beard, I have found it a very stimulating experience, especially as my wife is of the anti-beard faction. But I’m used to sleeping in the attic now and am determined that my beard shall stay.

Beard Clinic Maps Strategy for Shaving

HOW men should manipulate their razors to give themselves a smooth, clean shave is explained by dermatologists at the New York World’s Fair after a facial examination with an ingenious apparatus. On human faces, the experts say, the beard grows in different directions, which should be followed by the shaver as he uses his razor. To determine hair directions on a subject, a dermatologist observes the face through a magnifying glass fitted with a light-polarizing screen. Colored lights then enable him to look below the skin surface of a clean-shaven visitor and study the direction of beard growth on all parts of his face. Findings are marked on a chart.

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College study shows clothes don’t make the man

Which would you pick up? Guess again

You’re driving along alone and the turnpike’s moving slowly. Be nice to have someone to talk to. There’s a kid at the roadside thumbing a ride—but he seems to come in four models. Let’s see. The first one’s well dressed. Surprised he’s not driving his own sports car. Fraternity man. Could even side with Spiro about campus radicals. The second fellow? A little sloppy, but looks safe. Probably cutting a class—got a girl in Ohio. At least he won’t talk politics. The third guy’s harder to figure. May have some ideas under that hair—and some pot in his pocket. Seen a few demonstrations. The fourth one? No problem. Communes. Canada. Pigs. He’ll keep the conversation flying. Looks will tell. Clothes make the man.

But try again. A new study at the University of Dayton indicates that if you try to judge a student’s attitudes by his appearance, you will be wrong almost exactly half the time.

Tie Dayton study was conducted by Anthropologist John Bregenzer, who began it when he joined the Dayton faculty in 1968. Bregenzer categorized more than 200 students like those at right according to four basic styles of college dress —ranging from well-dressed to hippie—and ran them through a battery of political and psychological tests. At first, his idea was just to “sound out” the campus. Then he got more involved in his project last summer when he went to the movie Easy Rider and watched the solid country folk slaughter two young motorcyclists just because they had far-out costumes and long hair. This goes to show, says Bregenzer, “how people are overpredicting—grabbing hold of the radical dress style and just assuming that whoever dresses that way will think radically. That’s just not valid.”

Bregenzer uses his statistics to prove his point. Hippies, as a group, he says, were indeed the most politically radical. But there were so many aberrations, such as hippie-haired right-wingers and screaming radicals in three-piece suits, that the chances are only slightly better than even money (54%) that one can predict a student’s politics by looking at him. What the student chooses to look like has far more to do with who his family, friends and heroes are—and he may not even share their values. Other variables weaken the parallel between the student’s looks and attitudes. Some can’t afford good clothes. Others use long hair and whiskers more to hide weak chins and elephant ears than to express political outlook.

The survey turned up other findings. Not surprisingly, the students from the best-dressed and the hippie groups were the least anxious to make money. No group was more nonviolent than another. Hippies tended to come from high-income and low-income rather than average-income families. And while students with college-educated fathers tended to be better dressed, students with college-educated mothers tended to be hippies.

PORTABLE STEAM BATH

It turns any sunny spot into a reducing parlor Surprised one day by a door-to-door salesman while she was sunbathing in her backyard, Mrs. George Freitas of Glendale, Calif, discovered the plastic sheet she wrapped herself in was not only emergency clothing but a remarkable inducer of perspiration. As a result she designed the Ray-ducer, an outsize plastic jumper which fastens tightly at ankle and neck and costs $11.95. While the sun’s tanning rays do not readily penetrate it, the heat rays do, making it a portable steam bath since a person wearing it will perspire in it even when motionless. Hollywood baseball players (right) and actresses find it a quick, if temporary, way of losing a few pounds.

Comb on Tube Cap Applies Mascara

FOR applying mascara to eyelashes, an ingenious inventor has combined a miniature comb with the cap of the container. Saturated with cosmetic when withdrawn, the novel applicator is used as shown and then replaced, avoiding waste.

Smallest Safety Razor in World
THIS tiny gold-plated safety razor, which is complete in every respect, and in perfect working order, fits into a tiny snap case which is smaller than a half dollar. The set has been designed for ladies use.

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New Bathing Cap Simulates Hair
A NEW bathing cap recently placed on the market has the appearance of human hair and fits snugly over the head, with doughnuts over the ears, as illustrated at the right. The hair is embossed in rubber on the caps, which can be obtained in any color to match the hair of the bather.

Manicure Fad for Bridge Players
AND now comes the bridge manicure — the latest bright idea which adds to the fun of the game for bridge addicts! In this fad, to have your nails properly manicured for a bridge game you must have a heart, a diamond, a spade and a club enameled on each finger nail, and a question mark on the thumbnail for no-trumps. The photo at the right shows Miss Martha Zamm of Los Angeles, originator of the fad, with fingers properly decorated for a game. Symbols are painted in black on the nails.

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HIGHLIGHTS OF AUTUMN FASHIONS

Let’s go adventuring and choose new clothes for fall

by BETTY THORN LEY

“LONGER? Of course they’re not wearing their skirts any longer. I Didn’t you notice my cousin Eleanor? She spends a lot of L time and money on her clothes—and her skirts weren’t longer,” says Mrs. Brown, laying down the law to Mrs. Jones. Neither lady had asked whether Cousin Eleanor was wearing her new clothes or economizing on a motor trip by using up her old wardrobe. Mrs. Jones, being suggestible, is given her first wrong steer.

“They say that big hats are in again,” says Mrs. Smith, dropping in for a chat next day. “I’m going to get the biggest I can find and astonish the neighbors.” Here again, nobody seems to think it necessary to trace the rumor to its source, or to ascertain just what is meant by the vague word “big.” And Mrs. Jones gets her second shove away from chic.

The day after that she sees a dress in a near-by city shop that strikes her fancy. It happens to be a large-patterned print, held over from summer stock—but this she doesn’t know. She gets it at a price far above its worth to her as a winter investment—and she’s wrong for the third time.

And that’s just about the way a whole lot of women used to buy clothes. They’d ring up a friend, accept the say-so of a clerk in a store, select from magazine illustrations certain models that might be all right for a woman with lots of changes but not for them. They’d buy scrappily a dress or a coat or a hat at a time, swayed by the moment’s temptation of price, color or line. And then they’d wonder why they weren’t as well dressed as friends who, though on the same approximate budget, were more careful buyers.

But not any longer! Women have learned their lesson. The first thing they want to know nowadays is exactly what styles, lines and details are correct for the season at hand. So before we go any farther we’ll outline the principles that ought to guide every member of the feminine purchasing public when thinking about this year’s autumn and winter clothes. After that, we’ll take a representative woman and see her through from hat to shoes. All right? Let’s go!

TO BEGIN with—the natural waistline is an established fact. No more moving belts up and down to suit our various stages of acceptance of the new mode. But we’ll be glad to know that this return of the normal figure doesn’t mean the overfitted “princesse” silhouette so impossible to most of us. That was tried out tentatively and is now dead. Dresses have a certain becoming ease about the waist, a bloused back, a little bolero effect, something that gives kindly concealment in spots where the last ten years of nonconfinement has made us none too anxious to show our lines. But it must be understood that modern bodices are not baggy, as they were in the era of the chemise dress. If we have an old frock to be redated by letting down its hem and belting it at the waist, it will also need something taken off the underarm seams.

IN THE matter of skirt lengths the market is still dropping.

A safe rule is that everything will be about two inches longer than it was last fall, when length first arrived. Dresses to wear on the street are about fourteen inches from the ground, as against the fifteen or even sixteen that most of us considered long a year ago. The softer, more decorative type of thing in which we’ll entertain or go visiting in the afternoon drops one or two inches below this first level. People who live an elaborate sort of existence have late afternoon dresses that reach the ankle bone or even the instep. Evening dresses may be anything from this length to those that touch the ground. All of these hemlines, except an occasional one in the evening, are straight around without trailing ends.

Many authorities tell us that the floorward movement hasn’t reached its bottom even yet. Whether we believe these forecasts or not, the only wise course for any woman on an inelastic budget is to buy or make everything with plenty of material turned up. Stitched or bound edges that can’t be let down may be ultra-smart for those who can afford to give their half-worn clothes to the heathen, but they aren’t designed for practical people in this time of the mode’s uncertainty. Play safe and you’ll be happy.

Coats are slightly shaped, slightly flared from the waist and not tight to the figure either above or below.

Materials are undoubtedly becoming more formal. Tweed and all the other rough-surfaced woolens that queened it over Paris in the breezy period out of which we’re just passing have been relegated to their natural place in the scheme of things. They’re fine for sports occasions, for rainy or snowy days, for driving in open cars and sloshing around wet streets. But, unless our clothes allowance is sufficiently large to permit us to get a suit or a coat of this type and confine it to such uses, we’ll be wiser to let these extremely informal woolens alone.

ANY fabric that cuts a compromise between the hail-fellow well-met tweed and the stand-offish broadcloth or velvet will be a good choice for a coat that must make many appearances and look well each time. Any fabric that is fine, supple and silky without too much shine will be a sensible material for a woolen dress, and this includes not only the more expensive novelties but the better types of jersey. Silk crepes are with us, as they always are; but plain colors will be much better than prints unless we choose a small, rather set jacquard design—and if we don’t live near a big metropolitan center these smart woven patterns may be hard to find The general color line is drawn in favor of the woman with a limited clothes budget, since black is still the best foundation stone and contrasts are encouraged. Nobody should plan an all-black costume unless she’s in mourning. Black and white combinations head the list, followed by black with pale pink, pale blue or even pale green accents. After black and its teammates come the browns, some very smart shades being almost as dark as black, though the more popular tones will contain a lot of red. The third block of fall colors includes green, red, and blue, all of them inclined to be deep, although lacquer and ruby red are sometimes to be met, used for dresses when coats are dark.

Now, having established the general outlines of the mode, let’s go shopping. The first thing to get is a coat.

Unless we definitely don’t like black, this will be the coat color to choose. As you remember, we must look for slightly fitted lines, either belted or unbelted. There will likely be fur collars on most of the coats shown us, and there are many fur cuffs, some of them cut with an upward point at the sides.

As to the type of this fur, the mode lays down no definite rules. Flat furs are still good, but fluffy furs are coming back. Matching furs are smart, but so are those that contrast. Our black coat, then, may be collared in black galyak, black Persian lamb, black caracul, even black seal, which is slated for a revival. Or, if we like a softer effect to frame our faces, we might have contrasting lynx, wolf or fox. But we mustn’t forget that such contrasts tie us down in our choice of dress colors, for we can’t spread over more than two sections of the rainbow if we’re to remain smart.

In the same way, a self-colored lining is best. A contrasting plain color that links up with a single dress will swear at the rest of the sisterhood. Giddy print linings, still shown to us in many of the cheaper lines, are never found in the better coats.

IN CASE we make our own clothes, we can I go in for a bit of economy by making a fur-less coat model—hard to find ready-made in the shops—and buying for it either a little scarf of flat fur or of wool or silk crepe.

Having selected our coat, we’ll go adventuring to gather dresses to wear under it. Some of these are one-piece, of woolen materials so fine and light that we can’t tell them from silk crepe ten feet away. Others are of the silk crepe itself, either in its usual lightweight versions or in the heavier, more expensive marocain. As we said before, such dresses must have natural waistlines and skirts certainly no shorter than fourteen inches from the ground, even for informal wear. They’ll be cut a bit loosely above the waist, don’t forget; and they’re much better when provided with belts. The leg-o’-mutton sleeve will be seen on some of the smartest—a note of the moment also to be found in some of the season’s most advanced coats.

But whether our sleeves are plain or fancy our necklines are likely to have a lingerie touch—linen or pique on wool; silk crepe, mousseline or organdie on silk. The same intricate cutting and seaming, the same imagination that goes into the modern dress to give it individuality and charm, have been carried into these modern collars. They’re so important they may make or break the whole effect. In fact sometimes it isn’t a bad idea to economize on the dress, choosing good material and simple lines as far as possible and lifting our purchase out of the commonplace by buying or making a really lovely collar.

AS FOR the color of such dresses, they may be black, rust, green, ruby or lacquer red, or one of the lighter blues if we’ve chosen a black coat. Any of these colors, except black, might also blend with a brown coat if carefully chosen for shade.

Some of us, after getting this foundation coat and its two or three dresses, will still want a suit. The type we buy will depend on what we do most. A tweed for the girl who walks a lot or goes in for sports. A suit of some fine, soft woolen material, like the new supple broadcloth, for the woman who attends many church and club meetings. Suit coats, this year, are best and most practical in seven-eighths length, usually fur-trimmed.

Blouses generally contrast, the peplum and the long tunic versions both being newer than our summer favorite, the tuck-in. Neither of these, however, in the least resembles the old straight overblouse, for they both are belted as well as cut to give a feeling of the waistline. The peplum ones have a little shaped yoke-piece or a simulated replica that may lie flat or flare to hip-length. The tunics reach about to the knee, cut circular or made with gores and godets.

Even if a suit isn’t included in her original wardrobe a clever shopper may be able to pick up a piece of material similar to that used in her topcoat, make a skirt out of it, add a blouse or two and have the effect of a suit at little extra expense.

Much has been said about hats of late, big hats having staged a come-back this summer, to be packed side by side in a week-end trunk with the smallest and tightest of berets. This winter will undoubtedly see a great many different types worn—but the wisest course is not to go to extremes. Most of us look our best in hats of medium size—a small-brimmed model or a turban, softly draped. The color, if we’re at all economically minded, must match our coat rather than any one of our dresses. But whatever hats we choose we must be sure to adjust them so they show our hair not only at the sides but in front. No more pulling a brim down over the eyes. The chic Parisienne carries this up-and-backward movement to conclusions that most of us couldn’t get away with. If she parts her hair in the middle, she frequently wears her millinery so far back that she shows an inch of her parting!

And now for a telegraphic report on daytime accessories. Shoes are still smartest when simple in line. The opera pump is the all-round best bet, with a heavier Oxford or one-strap for walking. More black shoes will be worn than of recent years, and we’ll choose them unless we have a brown coat or suit. Stockings are still beige and, as always in the fall, a little darker than the summer versions. The most practical everyday bag is the medium-sized leather envelope and it should match the coat and hat.

An interesting situation has developed in gloves—no less than the dethronement of the beige suede that has ruled the mode for so long. Colors have changed; beige isn’t used unless it happens to fit in with the scheme. Leathers have changed; glace kid is coming back to upset the reign of the more perishable material. This year authorities expect to see about forty per cent white gloves, thirty per cent black, twenty per cent brown and the remaining ten per cent divided between the old beige and the new greens, reds, and so on. Practical people like ourselves will no doubt get black glace gloves for everyday wear, with white glacfe for best, if we’ve chosen a black coat. With a brown coat our utility gloves may be brown suede, with beige suede for formal occasions—unless white accents in our costume suggest white gloves. In case kid of any kind seems too expensive for everyday use, cotton suede of good quality may be substituted, but never silk.

THE evening scene in the metropolitan world promises to be brilliant beyond any we’ve had since the war. White is still holding the spotlight, with black very important, dark browns, greens and blues coming up in the sophisticated world and the usual sweet-pea bouquet of pastels sponsored by the younger set. Materials present a wide choice—crepe romaine, satin, taffeta, tulle, lace, chiffon, velvet, silk crepe and metal cloth.

All of the skirts are at least ankle-length and many of them are very full. In contrast to these one sees a number of long, slinky dresses, the hems being almost as wide as in the bouffant versions, but, as their fullness is controlled to wrist-length, there is a much slighter spread at the bottom. Peplum frills also come in for their share of attention.

Evening wraps are still divided between the long and the short. Black with white dresses, white with black, ruby red with black, white or pink—all make smart combinations. Velvet is the usual material.

Evening shoes are supposed to match the dress, but many clever shoppers will still buy slippers in small-patterned multicolored brocade to go with several frocks, tying them into their color scheme by matching them as closely as they can to their evening bags.

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The publishers of this magazine will gladly assure any one of my absolute responsibility

British Agents
W. T. EDGAR & CO., LTD.
51 & 52 Chancery Lane, London, W. C.

NOW HE HAS

WHAT LOOKS ALMOST LIKE

A NEW SKIN

He Got It Quickly At Home This New Simple Way

Thousands like him, including girls and older men and women, who suffered humiliation and lack of success in business and affairs of the heart, because of a bad looking skin, can now rejoice over this good news. A new way has been found anyone can do at home, for removing that blemished or old looking external layer on the skin called the epidermis, easily, and often in a few days time. And now, a new TREATISE is being sent to all readers of this paper who need it, in plain Wrapper, prepaid. Just send post card or letter requesting the FREE TREATISE. Address WILLIAM WITOL, Dept. 18, Valley Stream, N. Y. If pleased, tell friends.

Dry Shaver

This month’s BRIGHT IDEA

THIS handy new pocket-size dry shaver can be used in an emergency or for a quick shave for a date. Dubbed the Rally, you simply roll the cutting head over your beard to shave. It won’t cut or burn your skin and is easily carried in your pocket when not in use. A Swedish import, the Rally is available at Post-Way Shaver, 30 East 20th Street, New York, N.Y.

New Sun Hat Doesn’t Touch Head and Is Collapsible

A LIGHT sun hat that collapses and doesn’t touch the head has been invented by Dr. Henry T. Pistole, of Dallas, Texas. The hat is made of wire covered with fabric. The hat support is attached to wearer’s body by a belt around the waist, no part touching the head. Thus a free circulation of air is assured. The hat weighs only eight to twelve ounces according to the fabric used for covering. The device doesn’t bind or irritate the skin and doesn’t interfere with free use of the muscles in any sport or work. The cover is collapsed by simply pushing it back. Mosquito netting can be easily thrown over the hat and tucked into the belt.

Combination Sports and Street Suits Made in Germany
A SUIT which is equally suitable for street wear and sports has been innovated by the tailors of Berlin, Germany. The change can be performed in a few seconds. Some Germans are partial to the one-piece sports suit and enterprising tailors schemed a one-piece suit with belt and lapels. From that step it was comparatively simple to arrange a strip-off garment to form the lower part of the coat. This coat-tail garment with pockets is buttoned on just beneath the belt to make the sports suit adequate for street wear. Various stages of the transformation are pictured at the left. A similar garb for women has been devised with knickers and skirt.

Electric “Bombardment” Treatment Cures Black Eye

A DISFIGURING, and sometimes embarrassing black eye can be removed in less than one hour by the use of a new static machine that “bombards” the eye with electricity. The electric treatment is painless.

The static device, as explained by Dr. Norman Titus, New York City physiotherapist, consists of a simple negative and positive electrode. The patient holds the negative electrode while the attending physician “aims” the positive electrode at the discolored optic.

The electric “bombardment” by the static machine breaks up the coagulated blood. This allows the capillary system to resume a free flow and carry away the discoloration.

Auto Barber Chair Calms Child

THE novel automobile barber chair pictured below is the latest device for keeping children quiet while having their hair trimmed or dressed. This new chair was introduced at the Hairdressing Fair of Fashion at White City in London recently. The model car is rather complete in equipment for the amusement of the child customer. The brake at the right side is used by the barber to lower or raise the chair.

Mirror in Cap for the Sheik

MODERN youth has solved the problem of the embarrassing necessity for carrying his mirror, for on sale at various men’s stores in London is a novel cap inside which is a mirror. All a young man must do is doff his cap to see whether his hair is nicely slicked and whether he is entirely presentable.

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BREAST EXERCISE

The troth about breast size and fraudulent claims to increase it.

by Jon Willand, M.A.

A number of sensational magazines carry advertisements promising increased bust size through the use of exercise courses or equipment. Increases in the size of the breasts, rib cage and pectoral (breast) muscles are often promised. These promises must be viewed with caution.

The breasts themselves are mammary (milk-producing) glands surrounded by fat. Since they contain no muscle tissue, they cannot be developed by exercise.

The rib cage also poses problems. Theoretically, through the use of stretching-type exercises, the rib cage will be stretched and growth will occur at the ends of the ribs where they join the breast bone.

The writer has known of a few physically mature men who attained significant long term increases in rib cage size. These cases aside, it is very seldom indeed that men or women can honestly report such rib cage gains as a result of exercise.

The most promising method is to raise the breasts to greater prominence by developing the underlying pectoral or breast muscles. The pectorals are used powerfully in push-ups, pull-ups, throwing, serving in tennis, certain swimming strokes, and movements in which the arms are drawn from the sides to a position in front of the chest. Progressive resistance exercise with dumbbells seems to bring the fastest results.

With a moderate amount of exercise, muscle tone will be increased, giving a slight improvement to the appearance of the breasts. (A general exercise program will also improve posture, and with it the bust. Women need not fear development of the rugged muscular appearance which is a secondary sexual characteristic of men.) Development of the pectoral muscles generally does not come quickly. Though there are a few “easy gainers,” so called because they add muscle quickly, most subjects do not make large gains and they are not quick enough or spectacular enough for those with high hopes. Though a general program for the whole body can be done in as little as three hour-long workouts per week, it takes months, even years, of regular exercise to develop the pectorals. Few women will make the effort.

Health studios often report impressive bust gains, particularly in their advertising. Aside from outright lies about the actual gains and the alleged time intervals between “before” and “after” photos, many errors are made in measurement. It is very common, for example, for slick operators to put more tension on the tape measure in the “before” measurement than in the “after.”

To control this, a special tape measure with a calibrated tension spring should be used and the subject to be measured should stand erect, take the deepest possible breath and hold it. Despite these precautions, the measurement may still be deceptive.

An easy way for health studios to guarantee an increased “bust” measurement is to develop the muscles of the back. Particularly concerned are the latissimus dorsi muscles that extend from below the shoulder blades to the side— these are involved when the arms pull downward from an overhead position, as in a chin-up. Taking these factors into consideration, a woman should select a reputable health studio.

In summary, a woman who seeks to develop her breasts through exercise cannot expect to change the glands themselves or do much with her rib cage. With a little work she can improve her posture and muscle tone, which will improve the appearance of her bust. With regular exercise she can make some gains in her pectoral muscles and display her breasts more prominently. If she seeks fast or effortless gains, she is doomed to disappointment.

Give your Hair that “Cared-For” look

Ace Combs

Don’t let Drying Skin push you into “middle-age”

You may not feel “matronly”… but is dry skin making you look it?

To a woman whose husband is starting to call her “mother”

It’s just a little habit that husbands often slip into—loving, maybe—but dangerous. Because, if you are spending more and more time on the children and neglecting yourself —the attractive girl your husband married—remember this: These are the very years when you can either grow lovelier—or just older!

Right around 25 — sometimes even as early as 19—you may see little age signs creeping into your face. Tiny forehead lines… little crow’s feet… rough, flaky patches. They usually mean that the skin’s natural softening oils are beginning to dry out.

By 40, the skin can actually lose up to 20% of its own oil. So, as your skin becomes dryer, the little signs grow to ”middle-age” proportions. Lines multiply and deepen… skin texture coarsens. Suddenly, you realize you look years older than you really are!

Dry Skin needs more than surface “sprinkling”

You can correct dry skin problems … repair dry skin damage quickly… but, you can’t expect to do it by mere surface “sprinkling” with a thin liquid. Because deep softening is as vital to dry skin as deep water-soaking is to a garden. A thin liquid just isn’t made to do the work of a penetrating, deep-softening, rich cream.

Exceptionally rich and quick-penetrating, Pond’s Dry Skin Cream goes right to work on dry skin problems that “middle-age” a woman’s face.

Deep-soften crow’s feet and dry crinkles by gently tapping Pond’s Dry Skin Cream under eyes, at outside corners, and on lids.

Smooth out dry lines on your forehead, by your mouth, and on your throat with Pond’s Dry Skin Cream—always use good upward and outward strokes.

Clear away flaky roughness by firmly circling on Pond’s Dry Skin Cream.

Today’s leading dry skin care… more effective 3 ways These special features make Pond’s Dry Skin Cream unusually effective:
1. Extra rich in lanolin, the oil most like your own natural skin softeners.

2. Homogenized lanolin. Not ordinary lanolin—but lanolin that’s homogenized into tiny particles dry skin can absorb.

3. Its special emulsifier restores “dewiness” to dried-out surface skin.

Don’t let dry skin age your face! Start using Pond’s Dry Skin Cream and the results will show practically overnight —your skin will look softer, fresher, and much younger!

So effective— more women use it than any other dry skin care

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Fashion Goes Nuts

If your girl friend develops a few new rattles this may be the reason.

COUPLE of smart girls were looking through a parts catalogue for some reason or other and arf! the idea of making costume jewelry out of standard hardware items jumped right out and bit them. That was the beginning of Geomet, a successful two-year-old business headed by Patricia Smith, an industrial designer, and Willa Percival, a photographer. Geomet jewelry is made of nuts, washers, cotter pins and simple leather thongs. For contrast some of the odds and ends are anodized to give them color. Geomet jewelry sells in specialty shops and department stores.

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FROTHY FREEDOM!

Nothing expresses you like your hair. Used to be teased, held rigidly in place. Now let it go!

Hairstyles come and go. And it’s important to keep up with them to show you’re aware of the all important world around you. But no matter what happens, the part that is important is strong, clean hair. To keep it clean, you must shampoo at least once a week (oftener if you have an oily skin condition.) You can’t wash it too often if you are careful to rinse thoroughly. It’s the leftover shampoo that’s damaging . . . just as the grit and grime were before you got rid of those twins of terror. Having dealt with clean hair we now turn to the word strong. Overteasing and backcombing any hair will weaken it, cause it to break off and generally damage the hair shaft. But many hairstyles demand a certain amount of this treatment to keep their shape. The answer is to tease gently, starting at the hair end. When combing out also start at the very end and gradually work up to the crown. Now that your topnotch is topgrade, beware of accepting any style because it’s new. It’s still smart to sport a hairdo that does something for your face and figure rather than one that does nothing except say, “I’m news. Look at ME. Don’t look at her.” Here are lots of styles to choose from and do pick wisely. Goodfungoodfun.

The secret in this style is the cutting. (Fact is, that’s the secret to most successful hairdos.) Notice how the hair falls in layers. And remember that short manageable hair is easier to control when cut properly so that the sheer weight of the hair doesn’t pull down, lets hair stay lifted.

While the cutting is always important, here it’s the parting that makes the hairdo. The hair is manipulated like a wide bandeau to separate the bangs and the back hair which is lifted. With such low bangs the guiche is pulled back to cover the front of the ear.

Having just said that curly is the magic word for hair this Fall—what do we do? We show you a textured hairdo because we’re sharp enough to know that curls aren’t becoming to everyone. The model who already had light hair has used Roux’ Gilded Lily semi-permanent rinse to brighten mousey blonde hair.

An artful comb that looks deceptively like the-girl-next-door. Like everything that looks easy, it takes careful planning to come out looking so simple. Notice how the side hair comes up on the cheek in two points for extra flattering softness.

The very crown of hair is a real froth. But it wouldn’t be as effective without the firm contour of the hair below. This style is a fine example of the philosophy of the New hair treatment. Have it look slapdash, concealing all the extreme care that went into achieving the very casual look.

We haven’t given setting instructions for each hairdo because we thought it would be | more helpful to give you the fundamental rules for making hair behave the way you want it to. It stands to reason that big curlers make loose curls, smaller curlers make tighter curls. Short hair must be pincurled to give body and shape. To achieve height at the crown of the head, set one row of curls wound forward and the next moving in the opposite direction. The conflicting movement will lift the hair. Use scotch tape to make gentle curves for bangs.

This head was treated to Roux’ Fanci-full temporary rinse in a warm natural color called Nice Change. See how the bangs swirl around and become part of the high-rising crown hair. The side hair seems to fall straight, but it actually archs out from the cheeks to give contour to the whole setting. All very artful.

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EXERCISING at EASE with Mechanical Beauty AIDS

TO OVERWEIGHT men and women who desire to cut down their tonnage the strenuous exercises and rigorous diet prescribed by hard-hearted physicians are usually soon forgotten. The love of rich food and fondness for reclining in an easy chair have more appeal than the thought of a sylph-like figure.

It is for this type of person that ingenious inventors have perfected a great array of mechanical devices which are said to be as efficacious as personally performed exercises for those who would like to take off weight. Whether these devices can entirely take the place of calisthenics and outdoor sports is a question that has yet to be decided.

So great has the synthetic exercise fad spread that in Venice, California, a reducing society known as the Venice Venus Club has been formed and has equipped itself with all of the latest mechanical gymnasium equipment. The club has become popular among movie chorines, who must retain that perfect figure if they would hold their jobs.

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How Much Exercise Do We Need?

By DONALD A. LAIRD

Illustrations by Ellison Hoover

Should sedentary workers take a heavy workout once a week?
No.
A daily walk of about one hour gives the office worker an adequate amount of exercise. An occasional vigorous workout is not as desirable as the regular daily exercise which does not bring on exhaustion. A strenuous week-end of hiking, golf, dancing, may do more harm than good. A little moderate exercise every day is the ideal, especially if the exercise is in the outdoors.

Are setting-up exercises as good for adults as games?
No.
Speed and endurance stunts are definitely unwise, for adults who are not professional athletes. Games and dancing are ideal forms of adult exercise, though the tendency is often to overdo these. Games are as good for mind as they are for body. Setting-up and bedroom exercises have one advantage—regularity.

Is exercise at bedtime good for sleep?
No.
Exercises in the morning may be good to help wake up, but exercises at bedtime tend to interfere with going to sleep and with sound sleep. Relaxation before going to bed is better than exercise.

Is a day of shopping good exercise?
Yes.
A day spent in shopping involves about eight miles of walking through stores and streets. It would be better exercise, of course, if this distance was walked in the open air. No wonder shopping is tiring!

Is exercise itself a good way to reduce?
No.
Water is the chief loss in weight from exercise; only about 1/10 of the weight loss after exercise is due to disappearance of fat. The amount of foods eaten must also be cut down to reduce weight. The exercise alone may produce so much appetite that more food is eaten, and weight may actually be gained. Moderate exercise and moderate eating is the best combination.

Will a dish of ice cream support a half hour of sawing wood?
Yes.
A doughnut will furnish enough calories for a little more than an hour of old-fashioned sweeping. Nearly two hours of knitting will be supported by a couple of waffles. Two scoops of ice cream will take care of about a half-hour of sawing wood. An orange will support typewriting for the better part of an hour. To exercise off a Thanksgiving dinner quickly, one needs to run fast for three hours. A cocktail will supply the energy for an hour of dishwashing.

Has electricity increased our need for exercise?
Yes.
Electrical appliances have made work much lighter and authorities believe that people should now give more attention to the exercise of their large muscles —shoulders, thighs, abdomen—which are relatively unused.

Is housework a good form of exercise?
Yes.
The average housekeeper gets all the exercise she needs in her varied daily tasks. Many housewives, in fact, get more exercise than is needed. The exercise of housework could be made better only if it could be done in the open air and sun. If the average housewife puts on weight, it is not because she exercises too little, but because she eats too much.

Are there foods or pills which will take the place of exercise?
No.
Almost any food will support exercise, but the carbohydrate foods— such as sugar and starches—give quickest support. No food or pill, however, will massage the body the way exercising does. This massage is important for squeezing waste products out of muscles and helping the tone of the blood vessels. The automatic massage given by exercise helps clear stagnant blood out of the veins. These are some of the reasons why hospital patients are given a thorough massage and kneading—even to their toes and fingers—every day.

Does exercise after meals harm digestion?
No.
Reasonable amounts of exercise after a meal do not influence digestion, experimenters at the University of Wisconsin have found. Actually, gentle exercise before or after meals appears to help digestion. Abdominal exercise a short time after a meal has been found to speed the passage of food through the intestines.

INCREASE YOUR BUST

2-1/2 INCHES TOMORROW If nature has slighted you, don’t worry. Look glamorous with Miss Fullerbust form-fitting breast pads. Worn under the bra, they defy detection both in appearance and touch. Add from 2 to 2V2 inches. Pure foam! rubber… soft as flesh, yet firm… light as a summer breeze… washed in a jiffy… no air inflation. White or flesh color … large, medium or small sizes. Only $2.95 a pair postpaid, in plain wrapper. Send today, no C.O.D.’s please. Full 10 day money back guarantee.

MISS FULLERBUST – 1404C MITCHELL – OAKLAND, CALIF.

YOU Can Be A Sweater Girl!

Don’t envy other women. Don’t be embarrassed because of a fiat or sagging bust line …

Yes, YOU can be a Sweater Girl. Bring out those romantic curves that will make your bust line your beauty line. Arouse envy, admiration and approval.

Jan of Hollywood has helped many women develop beautiful breasts. He has been so successful, and the demand for his course has been so great, that he has developed it for you to use in the privacy of your home.

There it nothing Internal to take. Not a bust cream, nothing else to buy. Three dollars will bring you the entire course. Complete satisfaction is guaranteed or your money promptly refunded.

Send today for this special offer. Cash with order, we pay postage. Remember, the complete course only $3.00.

JAN OF HOLLYWOOD
P.O. Box 2789. Dept.M-8.Hollywood 28. Calif.