Freckles Frozen Off With Dry Ice
FREEZING off freckles by means of pencils of compressed carbon dioxide snow, often called “dry ice,” is a new method of getting rid of these skin blemishes devised by an Italian physician, Dr. M. Matarasso. The dry ice, which will freeze all human tissues solid after contact of more than a few moments, is compressed into a small stick or pencil, sharp-pointed like a lead pencil. The point of this pencil of concentrated cold then is pressed against each freckle in turn for three seconds. After the colored skin of the freckle drops off in about a week, the new skin thus disclosed is white and unmarked.

Scientists Approve High Heels

REFORMERS who condemn high heels are themselves condemned in a recent scientific study reported to the Royal Society of Medicine, London. Instead of being unhealthful, high heels are actually easier on the body than low ones.

In spite of the present vogue of high heels, there is no evidence that corns, flat feet, or other disorders are increasing. Scientists have thus given heels over two inches high a clean bill of health.

view additional pages

RELIEF in SIGHT for Sweltering Males

More Comfortable Fashions for Men Are Likely to Follow Present Agitation for Sensible Dress

By Joseph M. Adams

COME on, you fellows who are grouching about discomfort and enslavement of man’s conventional clothes. Quit talking and take something off or put something on that doesn’t conform to “What the Well-Dressed Men Will Wear,” in your theater program. I dare you and double dare you, but you dassn’t, because you’re afraid, that’s what you are!

We’re all afraid, we he-men with the bigger muscles and bigger bank rolls than the female of the species. And why? Because the women stole our clothes. They have appropriated everything possible in the art of dress or undress except the vary narrow range of prescribed garb in which men now suffer.

Bold bad thinkers a generation or two ago used to write articles entitled, “Why Don’t Women Dress Like Men?” Men thought then that women were the imprisoned sex, encased in hoopskirts, bustles, hour-glass corsets, leg-of-mutton sleeves, choker collars, and street-sweeping outer and inner skirts. How we once pitied them in their slavery to prudery and fashion! We bade them throw off their shackles and become free. They did.

And now who is the slave to fashion? We are. We males, the gorgeous sex of the world. Oh the roaring lion with his shaggy mane, the stag with his spreading antlers, the peacock and redbird and all the other he-birds with their fine feathers and their drab little mates! Nowhere else in animal life is the male the drab, gray, inconspicuous creature, except in the race of modern men.

But man was never so in the world till recently. The buck Indian at his war dance wore all the fine feathers while the squaws huddled around in blankets, abashed and admiring. So it was the world over till man got ashamed of hogging the vanity and began to dress up his women as things of beauty to show off to other men. And that was all a very lovely democracy of the sexes in the sharing of beauty. In Greece or Rome or medieval Europe or Japan or China, even in America in George Washington’s day, men dressed as gorgeously as they knew how and to suit their own changing fancy of styles of their day. But as they became more chivalrous and civilized they dressed up their women more and themselves less.

But then came Beau Brummell, Lord of Fashion; he strutted around Bath, England, a little over a hundred years ago trying this thing and that to make himself look differently dressed than the other men of his time. In an unfortunate moment he donned long trousers and we have all worn them for a long, long century. They are the one garment that has become so essential to man that a daylight burglar in New York hit upon the idea of walking into a store, pointing his gun and ordering the clerk to take his trousers off. The burglar wrapped up the trousers, rifled the cash drawer and proceeded to walk leisurely down the street as safe from pursuit as if he had bound his victim and locked him in a safe.

But finally this pants burglar robbed a hero who chased him down the street in his lingerie, crying “Stop thief!” and thus stopped both the burglar and the traffic.

Curses on Beau Brummell who made pants so essential to man that he would rather give up his bank roll than his trousers. Yet we might have found a beautiful substitute for creased and tailored trousers if we had started early enough.

But since the war in Europe our case has been hopeless. The women did it. They threw off their chains and walked out and left us tied to the bed-post of convention. It was a clever trick. They simply assumed the right to wear everything and anything and near next to nothing according to the weather and their own pleasure. And it left us with nothing to wear but what we had on at the time they stole this march on us, their former lords and masters.

Why doesn’t man change the enslaving uniformity of his long-trousered, coated, vested, tight-collared, year-round-wool, unclean and unwashable costume?

There is just one real answer which is that when any man makes any move in any direction toward a change of dress, it immediately suggests that he is moving toward something that is feminine! If there is any curse in this world wherewith to condemn a man utterly and hopelessly beyond repair, it is the accusation that he is effeminate!

So the ladies can give us the ha-ha because they have preempted every possibility of comfortable or beautiful change from man’s present conventional clothes. Think it over and you will see how completely they have us hog-tied in the garb we originally got from Beau Brummell when under his foppish leadership the silk-stockinged calves of George Washington’s gay days were abandoned.

If man puts on bright colors, save for the little string of silk he ties each day around his neck like a hangman’s noose, he is effeminate.

If he dons any kind of a skirt or gown or flowing robe like the Caesars wore, he looks like a picture of his grandmother prepared to retire.

If he puts on silk or any light weight fabric not covered with stiff wool, again he is effeminate.

If he exposes a few more inches of human skin at neck or wrist or knees— again he is effeminate.

If he exposes any portion of his body covered only with skin-fitting form-revealing knit fabric instead of form- hiding woven wool, again he is effeminate. Male calves are as good-looking as female calves but a man who wore them in silk stockings would look lady-like. The reason George Washington didn’t was because his ladies had no visible calves for comparison.

There is nothing we can do about it except to keep what we have or adopt a coat of steel armor and a sword—and . then like as not some swine would say we were imitating Joan of Arc. Even these street pajamas which a few martyrs tried last summer throw man into the effeminate class. The pajama was originally a man’s garment, but the women stole it too, at first to sleep in and later to lounge in on the beaches.

Only in his bathing-suit has man today any freedom to dress as comfortably or as sensibly as women. And there he has it because he got it first and the women slavishly imitated it. And they may yet run us out of that refuge. In another decade the man may be moping on the beach in coat and long trousers with the women doing all the swimming and the sun-bathing also.

The present grumbling of revolt is merely man’s weak protest called forth at last by the full realization of how cleverly and completely the women have driven him into a corner and locked him in his present outfit, seemingly for all time. And the bars that keep his freedom-loving soul incased in coat and vest and trousers is this threat that any move he now makes in the direction of anything that is light and gay, airy and cool and comfortable in clothing will immediately prove him to be imitating some phase or freedom of woman’s dress, and therefore brand him as womanish. About all man can do is to leave off his undershirt—and not tell anybody.

But you know what they said to Columbus and Lindbergh and all the other heroes of the past. Just because it can’t be done, some man may decide to do it. Spurred by Bernarr Macfadden’s defiance of the theater manager who tried to put him out because he took his coat off on a hot summer night, the writer of this article decided to run to his lair this awful tyrant, old man Grundy, who says that man must be conventional to the last button on pain of being ejected from civilized society.

00 ARMED with photographs of some of the proposed dress reform garbs that adorn this article (and quite conventionally dressed myself), I made the round of a few prominent factotems of civilization on Manhattan Island. The first man I interviewed was a policeman.

1 asked him what he would do in line of duty if he saw a man on the street that was not conventionally dressed.

”Well,” said this servant of the well-dressed Jimmy Walker, “I’d have to run him in if it was a case of indecent exposure.” Pained at his surmise that I should propose such a thing, I then showed him my photos of the proposed dress reform. “No,” he said, “I don’t think I could pinch that unless it caused an obstruction of traffic.”

So by law a man is safe enough unless he goes without a hat in Wilkesbarre, Pa., where an ordinance was recently introduced making a man’s failure to wear a hat prima facie evidence of insanity.

But strange to say with all our overburden of too numerous laws we have very few actual legal enactments saying what a man must wear. All the law holds is that he must wear something. It is lack of clothing and not any given kind of clothes that the law proscribes. But that does not mean that a man is free to go about his business in any garb that he chooses. The liberty allowed him on the street may be useless to him if the necessities of his daily life take him into such privately owned yet publicly patronized places as railroads, hotels, theaters and churches. A man denied entrance to such places cannot live a normal social life with his fellow citizens, though the hermit in his cave in the mountains is of course free to dress any way he likes.

To find out just what reception a wearer of unconventional clothes would meet in these semi-public places, I made a survey of a few of the important ones. And this is the result: The Publix Theaters, which control hundreds of motion picture houses throughout the country, issued a statement from their office in New York, saying that if a man was decently dressed, no matter in what style, his money was as good as anyone else’s at the box office. By decently dressed they said they meant no indecent exposure.

Even if a man wore an ordinary suit and decided to take off his coat in the theater, they knew of no law to stop him and they would not dare to force him to put it on by making his stay in the house uncomfortable. They told me that in summer men often came up to the box office of the big Paramount theater on Broadway with coats on their arms and were admitted. They classed the theater manager who tried to put Macfadden out as stupid.

Mr. Lee Shubert, who, with his brother J. J., controls many of the “legitimate” theaters on both Broadway and in the country at large, also said he would not object to men unconventionally clad.

“Any man who wears a suit of the ‘dress reform’ type,” he said, “will have no difficulty in gaining admission to any theater under our control. That is, of course, providing that his presence in such a garment will not be the cause of a serious disturbance, and providing that the other members of the audience do not object to him.

“I should have no wish to interfere with people who make themselves more comfortable. If the men’s suits pictured in your article provide greater comfort and ease, I see no reason why anyone should interfere with the men who choose to wear them. A comfortable audience can certainly appreciate a performance in the theater far more than an uncomfortable one.”

Ascertaining Mr. shubert’s views recalls to me that sometime ago, when Raymond Duncan visited in this country, I took him to a New York theater.

Those who have read of Mr. Duncan know that he is a devotee of the ancient Greek manner of dress. He wears a robe made of coarse linen which he weaves in his Paris studios and sandals which he also makes himself. With his hair long and head bare he presents the exact picture of a contemporary of Aristotle, weirdly come to life. His arms are bare, his legs are bare and sometimes part of his chest is exposed; yet, in this exceedingly unconventional apparel there was no trouble or embarrassment when he went to Eva Le Gallienne’s Civic Repertory Theater. We sat in a box, and though everyone in the audience within range stared at us as often as they looked at the stage, it was merely the stare of curiosity restrained by good manners.

Mr. Duncan subsequently went to other places of entertainment in New York; to other theaters, and to a Broadway motion picture house, without either being molested in any way or creating even a mild disturbance among the audience. There was interest in plenty, but not the kind that leads to trouble.

This recalls another occasion of some years ago. It was about the time I learned by experience, as have many other young men coining to New York and trying to work in sultry weather in the public library, that one must keep on his coat or remain unliterary. But the next day I saw a man sitting at peace in the library without a coat and with his shirt-tail outside his trousers. Incensed at the inequality of the treatment I followed this man out and asked him how he got away with it. “Why this isn’t a shirt,” he said, “this is a Russian smock.” The wearer was as American as I am, but the librarians seeing him sitting there thought they were honored by the visit of some great Russian novelist and maintained respectful silence. So if you want to wear an embroidered dressing-gown, tell ‘em you’re from China.

L. F. Vosburgh, who is Vice President of the New York Central Lines, in charge of passenger traffic, said that his great railroad would carry a man in a dress reform suit as courteously as any other. Such a person could travel in any of their cars, or go into the diners without any interference.

There was no clause in their rules and regulations covering such a contingency, he said, and he saw no reason why one should be inserted. A passenger can only be ejected from a train if he makes himself violently objectionable to the other passengers. So long as these do not object, a person has the right to travel, eat and sleep on a train no matter how differently he may be dressed from the others.

The hotels, however, were not so liberal. The manager of the Biltmore Hotel, in New York, Mr. Schuyler, told me that a man in such a suit would not be permitted to enter the hotel. The Biltmore is one of the Bowman chain, which has hotels in many large cities. Mr. Schuyler said that this policy would be followed by these other hotels too.

He did not care to discuss why a guest unconventionally clad would be refused admittance. Such would be the rule.

My inquiry at the office of the Statler Hotel chain brought a noncommittal reply. They would neither say that such a man would be admitted or barred. My personal impression was that admittance would be denied if the suit was very radical.

I also questioned a churchman as to whether a man dressed in a reform suit would be welcomed at the church services.

THE clergyman was the noted Dr. Karl H. Reiland, the rector of St. George’s Church, in New York, a Protestant Episcopal institution. Dr. Reiland is nationally known for his radio talks.

In answering my question. Dr. Reiland said: “The church will stand for any suit that the public will stand for.”

So in my brief survey I found no one willing to stand up openly and say the reformed dresser would be barred except the hotels. Hotels are peculiar in this respect. It is essential as a business problem for them to keep up a prestige that has in it the quality of social snobbery. If a man goes to a first class hotel in clean new overalls and tries to register he will be told there is no room. There isn’t for his overalls. If the Prince of Wales came and registered in his shorts I guess they would take him in. And if he did think what would happen to long trousers!

By strange coincidence a few hours after the above paragraph was written there came to hand a newspaper article headed, “Dartmouth Takes to Shorts.” Six hundred undergraduates of one of America’s far-famed colleges appeared simultaneously in abbreviated breeches, the remaining students excusing their delinquency on the ground that the local supply of scant pants had been exhausted. So a prince can do no wrong and among the Dartmouth hoys who followed suit were mentioned Nelson Rockfeller, grandson of John D.. and Walter Chrysler, Jr., son of the man who manufactures motors and built the world’s tallest building.

And all this, mind you, with six inches of bare leg exposed to the weather and exposing, too. what some disdainfully proclaim to be the least beautiful joint possessed by man. Recalling the opinions of liberalism just expressed by theater managers, we must pause to wonder if that reference to “indecent exposure” has not been made as a mental reservation in anticipation of protruding knees.

That the knee should be chosen to be first revealed by man may hark back to this same fear of being considered effeminate or wishing to display persona) beauty. A young man who went sleeveless and exposed his biceps might well be accused of a vain display of personal pulchritude. Not so the masculine knee. It is not a thing of beauty, its exposure can only lead to its being bruised and barked and calloused. The sole argument for shorts seems to lie not in the beauty of the unclothed knee but in the difficulty of keeping Beau Brummell’s long trousers from losing their creases by stretching and bagging over this utilitarian but uncomely hinge.

However, this invasion of shorts encourages us in the belief that if we get anything radical in the way of dress reform it is likely to come to us from Europe.

With all our boldness and progress in many phases of life, we Americans still wait for European society to move in anything that affects those arts in which the poor imitate the rich and the rich imitate the nobility and the nobility wait for royalty to lead them as of yore.

The American flappers bobbed their hair and cut their skirts but it is Germany and France and even England where sunbathing is making progress. It takes an old-time aristocrat to set a style. Our American rich are too newly rich and far too afraid of showing it to do anything but imitate.

IN ENGLAND there is today a dress reform movement more solidly founded than these few sporadic attempts so far registered in America. These Englishmen have actually banded themselves together in a society which they call the “Dress Reform Party,” and they have offices at 39 Bedford Square. London, from which a campaign is being conducted.

The society has enlisted the help of many physicians in their cause, as well as a number of prominent men, and they put their case to the public in the following sensible declaration: “Men’s dress is ugly, uncomfortable dirty (because unwashable). unhealthy (because heavy, tight and unventilated). The Committee believes it would be premature to offer fixed and final views; indeed, the men’s dress reform movement should have as -one of its aims the encouragement of a somewhat greater range of individual style than is possible with men’s present very stereotyped costumes.

“Only through wider individual choice and variation will men’s clothes be capable of healthy evolution and reasonable adaptation to progressive social, hygienic and esthetic ideals. At the same time it is desirable to guard against the danger of mere change for change’s sake, such as has often occurred in women’s fashions. All change should aim at improvement in appearance, hygiene, comfort or convenience.”

This view was favorably received and no less a personage than the Dean of St. Paul’s endorsed it.

The reasons for the medical approval of dress reform for men Is expressed concisely by another member of the party, the distinguished apostle of sunlight. Dr. C. W. Saleeby, who says: “MY CHIEF objection to men’s clothes is their uncleanliness. We carefully dye our principal clothes lies so as not to show the dirt and then we count ourselves clean because shirt and collar are fresh from the laundry.

“When were our coats and trousers at the laundry last and when will they be there next?

“They are dirty from without and they are dirty from within. A man dances in his dress clothes and perspires. Then he does so again and again. These clothes are brushed and pressed but they are never washed.

“The dinner table, the ballroom and the drawing-room accept a standard of uncleanliness which would never be tolerated on the tennis court or cricket field.

“The most urgent reform is one that will make men’s principal clothes as thoroughly and frequently washable as a pair of flannel trousers.

“Most men are like the infants of misguided mothers. They are absurdly and even dangerously overclothed. Their clothes paralyze the natural functions of the skin and render them more— and not less—liable to catch cold and other infections.”

Here and there some bold American may make a stab at inventing the next century’s garments for men. Real inventions that the world adopts pop up in the most surprising places. So if you have an idea, get your tailor to work it out and then try it on the neighbors. It may make you the next Beau Brummell to set the style for a century.

But the uninventive remainder of us can only wait for progress, unless like the women we begin to play strip poker by taking off a garment a year, hoping to get cool and comfortable before we die. Most of us who feel that way left off our hats last summer. This year how about abandoning the vest? There is a garment that men started to make war on twenty years ago. But the thing slipped back on us and in New York City, at least, is in full vogue again, even in the hottest summer weather.

The vest, like the dicky or fake shirt front, is not a complete garment. It is merely a false front placed there to permit the coat to remain unbuttoned. The rear half of the vest is only to hold the front half on, and so to wear one is proof that you have no intention of removing your coat even if the day grows intolerably warm. A man with a coat on looks dressed and a man without a coat looks dressed also provided he has no vest. But a man with a vest on and no coat looks like the devil because the garment was never intended to he exposed. It is a patch made of the remnants of the coat put on for fear the coat, the shirt and the undershirt will all chance to come unbuttoned at once and reveal to the world that the wearer has no hair on his chest. It’s the hairy-chested guys that don’t wear vests!

The vest was the worst mistake ever made in man’s clothing and has no excuse for existence. So if you want to rebel against the tyranny of fashion, begin by boycotting vests. When you buy a suit, hand the vest back to the dealer and tell him you have no use for it. If a few million men would do that the dealers would quit making them and after a while we should get our suits two dollars cheaper.

And one final proof that the vest is the most worthless and useless of all garments worn by man is that the women never tried to steal it. I have seen women wear every other kind of garment man ever had on except a vest—and like the purple cow I never hope to see one. So hang your vest on a hickory limb and if any one calls you a sissy, swat him in the nose with a good masculine fist.

view additional pages

WHAT YOU WILL WEAR TOMORROW
By Lester David

MEN’S fashions, long noted for their sepulchral hues and funeral cut, are currently erupting in a major revolution of styles, colors and surprises. Gone are the days of the petrified collar and suits of “cast iron tweed.” New fabrics, new fashions and new fads are the order of the day. Where will it all end?

We asked clothing and industrial designers, textile manufacturers and other experts to peer into their crystal balls and tell us what lies ahead in the field of male fashion. Here are some of their amazing answers: For the immediate future the sunburst of color adopted a few short years ago will get even wilder. According to Baker Case of Hatton Case, a leading men’s wear establishment in New York, waistcoats, Bermuda shorts, sport shirts, cabana outfits and swimming trunks will blaze even louder as the _ seasons go on.

In Hollywood, Sy Devore, who fashions suits for filmdom’s top stars, has already removed breast pockets from men’s suits because he claims they are totally unnecessary. He’s even eliminated the lapel buttonhole. “Absolutely unneeded,” he asserts.

Within the next few years, predicts Bert Bacharach, a leading authority on men’s fashions, you may see the downfall of the Ivy League style. These slender, natural lines, he believes, are as much an exaggeration as the drape cut. Next step, he says, is moderate padding, a bit of a waistline and some semblance of a blade at the shoulders.

What about the distant future? The wonders will continue, experts claim, and before too many years have elapsed episodes like this one may be commonplace: A fellow is out to dinner with his best girl. While staring into her eyes, his hand trembles and a blob of gravy drops on his pants. He just lets it dry, then reaches into a pocket for an eraser and rubs out the spot!

That evening, the same chap surveys himself in a mirror and decides he’d look better in narrower lapels. No fancy tailoring bills for him. He merely takes out a pair of scissors and snips his lapels to the desired width.

He is wearing paper clothes and they are only one of the long-range miracles of masculine [Continued on page 145] fashion foreseen by authorities. Declares Mr. Bacharach: “The changes to come will be utilitarian, not merely a different look. Everything in apparel runs in cycles. We have now reached the zenith of durability in clothes. A suit has a life expectancy of some eight to 12 years. Soon the corner will be turned and suits will have shorter and shorter lives on the theory that men will welcome a good deal of variety in their wardrobes.

‘The ultimate in that phase of the cycle would be a suit a day. That’s right, inexpensive, disposable suits to be tossed in the wastebasket instead of the hamper.

“There will be no buttons to come loose or to lose on these clothes of the future. A small magnet fastened to each side of the jacket will keep the front closed.”

Surprisingly, paper clothes are being produced right now. At the Kimberly-Clark Corp. in Neenah, Wis., technicians are balling up their spattered laboratory smocks and tossing them into a trash can.

These experimental paper clothes can be draped, printed, silk screened and cut and sewn like any other fabric. They can be made to specifications, varying in strength, appearance and texture, and can also be rendered water and flame resistant.

Nor is Kimberly-Clark the only firm experimenting with paper wearables. Cincinnati Industries, Inc., has made a paper bathing suit and a man’s coat and jacket— Ivy League style. Synthetic resins make the material waterproof and opaque. Color can easily be added to this paper fabric, called X-crepe, and the surface can be embossed or printed. It can also be worked exactly like cloth, with sewing, cutting and fancy stitching.

How else can male garb be improved for greater comfort and more efficiency? Officials at Burdick-Rowland Associates, a noted firm of industrial designers, offer these future possibilities.

They suggest a suit made entirely of netting (with the vital areas covered, of course). No part of the netting would touch the wearer. The material would be suspended about a half inch from the body by a simple wire arrangement or small suction cups. What could be cooler for long suffering males in summer?

Another suggestion is clothes with air vents built into them for maximum hot weather comfort. These vents, or air scoops, could be attractively designed and made a part of the suit’s pattern.

A small built-in air-conditioner and de-humidifier operating on transistors would be useful. The jacket housing the device would have to be lightweight and airtight with the neck and sleeves closed.

Communications could also be simplified in the clothing of the future. Ben Fromkin, a Burdick-Rowland designer says, “Why not a two-way telephone built right into the suit, powered by solar light?”

The experts did a lot of cogitating about how to improve men’s shoes. Mr. Fromkin suggests, “Why not high heels which contain a liquid shock absorber. The idea is that each step would not jar the body as much as it does now. The shock absorber would give you a little spring as you walk and the constant battering would be removed from the spinal column, doubtless resulting in fewer backaches.”

Bernard Lazarus, president of King-Size Footwear, a mail order house selling jumbo brogans, thinks stretchable clothing can be an answer to your weight problem. When you gain a few pounds, he reasons, your pants don’t come together in the middle and there’s a tailoring bill for letting them out. Stretch clothing, suits made of an elastic material, would easily accommodate the extra pounds.

What about the vast field of miracle fibers? The authoritative Consumer Reports predicts fibers that will make it unnecessary ever to press or clean a suit. And Dr. Carrol A. Hochwalt, vice president for research, development and engineering of Monsanto Chemical Co., says true synthetic protein fibers may be in the offing.

“These and other test tube fibers still to come,” he says, “will bring new concepts of fashion comfort and economy to the world of fabrics. Filmier than the most gossamer silks, or heavier than the most rugged woolens, they will be practically immune to the effects of age, weather, sunlight and the ravages of insects and decay.”

That, men, is our long-term fashion forecast predicting our New Look. Fashion-wise, things are looking better for us—or at least different—at long last. •

Would You Have Beauty?

By Bernarr Macfadden

BEAUTY is supposed to be an invaluable possession.

Many girls, when they realize that they are beautiful, become slaves to the conventional methods of enhancing their charms.

They may have a complexion that is tinted with nature’s most enticing appeal; they may have lips that remind you of ripe cherries; their eyes may sparkle with the feminine lure that few men can resist.

But rarely do they have the mental balance essential to fully appreciate these natural charms. They are not entirely satisfied with them. They cannot resist the appeal of cosmetics.

And many chemical so-called aids to beauty are ultimately harmful.

A smooth skin is often bleached or made pimply; red lips lose their vivid coloring. The vitality that was the source of the charm in the first instance gradually lessens and the much admired beauty slowly fades.

You may freshen white lips, or careworn cheeks, and try to brighten lusterless eyes, but no artificial means can bring back nature’s exquisite allurement.

Real beauty comes from within. It is the result of perfect functioning of all the vital forces.

It has a bewitching appeal, an allurement that shines through femininity’s instinctive desire for mating.

Vitality, and still more vitality, is the answer for those who wish to enhance their physical attractiveness!

The food you eat should be carefully selected. The exercises you take should be of such a nature as to build the entire body into a perfect whole.

You have but little need for superficial aids when beauty of this character has been properly cultivated. It is just as natural as the noonday sun, the evening twilight.

Exercises that build beautiful bodies make one energetic, add vivacity and animation to every movement of the body.

And if, added to these physical charms, there is the mental balance that comes with an understanding of life in its important phases, one has indeed made herself an attractive feminine force.

It is women of this sort who can pick and choose from a crowd of eligibles, who can select for a mate a splendid type of masculinity, fully able to share the responsibilities of home-building.

For, after all, the alluring appeal of beauty is utilitarian; it is a home-building force on which the nation must depend for perpetuating its power and supremacy.

view additional pages

Exploring the Science of Shaving

WHAT could science possibly know about your beard that you don’t already know? Surely, your knowledge of how to shave that beard—gained from long and painful experience—would be more accurate than any theories scientists might have on whisker cutting. Or would it?

The chances are, you might find (as we did) that a little study on the subject of beards, can produce much more comfortable shaves. It also makes a fine topic for conversation with the boys in the back room when the poker game lags.

There is even, for instance, a correct technical name for the science of shaving. They call it pogonotomy, whether it’s done by carving whiskers off with lather and a blade razor, or chopping them off dry with an electric razor. We’ll discuss both methods, starting with the lather-and-slice routine.

Let’s suppose, now, that you are ready to commit pogonotomy early some morning. The job facing you is to trim off a crop of hairs, each of which, when dry, is about as tough as a copper wire of the same diameter.

Preparing the Face. To eliminate the wire-like hardness in these whiskers, you will have to get water into them. Specifically, the water must penetrate the keratin protein which accounts for over 90% of the hair’s weight. This keratin content of the hair will readily absorb both water and the oil that seeps out of the sebaceous glands in your skin. The problem is that when it is saturated with skin oil, the water can’t get in to do its work.

You then use soap or shaving creams which emulsify and flush away oils and dirt, so that water can flood in and saturate the cleaned hairs. In two minutes’ time, the water-saturated hairs will dilate 16% and soften to the point where it takes 75% less effort to shear them off.

This softening of the beard also makes your razor blades live a lot longer. Tests made at Mellon Institute showed that a blade used on a dry beard was good for only one shave. But 15 seconds spent wetting and soaping the beard upped the blade’s life to two shaves without re-stropping; three minutes soaking, and blade life rose to four shaves. And 10 minutes, including a shower bath, pushed blade life to five shaves without re-stropping.

But here we are talking about razor blades, and we haven’t finished preparing your face for that shave. Before you actually cover up your face with lather, take a good, close look at your beard. How you shave it will depend on these things: the type and thickness of the whiskers; the direction (grain) and angle at which the hairs emerge from the skin; and the sensitivity of your skin.

If your beard hair is white, greying or red, curly, or coarse, allow more time for preliminary soaking to soften it. If it is dark, straight and fine, time spent preparing the beard can be shortened. This was confirmed in a four-year study made by Drs. Lester Hollander and El-bridge J. Casselman at the Mellon Institute, Pittsburgh., They showed that a sample of dark hair stretched (by softening) to 0.58% of its full length after soaking 20 seconds in water at 86°F. White hair in the same time stretched to only 0.10% of its full length.

The coarseness and alignment of hair also determines the angle at which it emerges from the skin. Generally, the thicker the hair, the more erect it stands, although whiskers never grow perpendicular to the skin (except at some points on the chin). Extremely curly or kinky hair usually grows flatter against the skin. Ordinarily the whisker-skin angle is between 30° and 59° (Fig. 2).

The smaller the angle (that is, the closer the hair lies down against your skin) the harder it will be for you to get a close trim without shaving off too much skin. Tests show you will lose almost as much skin as you will hair anyhow (from .50 cc of skin to .63 cc of hair in one test, .12 cc skin to .14 cc hair in another). No wonder shaving makes your face sting!

Beard grain, or the direction your whiskers grow, is probably the most important single thing to study for getting a good shave. On most men, areas of varying grain direction are about as shown in Fig. 3. Study your whiskers with Fig. 3 in mind. Note the direction they grow in the different areas, and plan to shave with the grain, if you are using a straight or safety blade razor, and want the most comfortable shave.

Unless you’ve tried shaving against the grain and know you can do it consistently with only mild discomfort, don’t shave with a blade razor against the grain in any of these areas. You’ll get an extremely close shave, but the process will be like excavating each hair under the surface of th,e skin so that it will grow upward against the inner skin, irritating and perhaps infecting it (Fig. 2). Results will range from a slight itchiness a couple of hours after shaving to an infected beard, or sycosis barbaee.

Which Shaving Cream Should You Use? Some general rules are that a good lather should flush grit, soften the beard, lubricate the razor, have plenty of volume, stay moist, soften quickly, and mitigate irritation or infection. Menthol content is supposed to soothe the skin; lanolin, to soften it and keep it from feeling harsh after shaving; lecithin is an emulsifier that also helps soften skin; and mineral oil holds down the drying effect of soap. Using ordinary soap lather for shaving is not recommended; the alkali content is frequently too irritating.

Brushless creams are free of the soap agents which irritate some shavers. They usually are, however, slower than shaving soaps in softening the beard, and you must be sure you wash your face thoroughly beforehand, if you use them. They also may tend to shorten blade life because of their higher acidity. There is some evidence that creams containing phenol help to produce a painless shave and improve skin condition.

Canned aerosol creams are chemically closer to shaving soaps than brushless creams. Yet there is some doubt, such as that voiced by Harry Hilfer writing in the Journal of the American Medical Association, that aerosols are as efficient as other lathers. The trouble simply seems to be that men do not massage them into the beard as well as they do other soaps and creams. Ready to Carve? Remember to keep your face continuously moist from the time you start washing it until you rinse off the last bit of shaving cream. Beard hairs tend to dry out quickly. Try to shave in a warm room. Hold the razor, not like a screwdriver, but lightly and firmly with your fingertips. Don’t bear down, and don’t stretch the skin too much. Follow the grain of the whisker growth on your shaving strokes, wherever you can. And check your effective shaving angle.

This is the angle (Fig. 5) formed between the blade near its edge, and a line passing downward through this edge and tangent to the razor’s guide bar. When this angle is too large, the blade tends to dig in, causing razor burn or incisions. When it’s too small, the razor tends to toboggan-slide over your beard, not digging in enough to cut it. Experts say a 20 to 25° angle will cause little pain, but when it widens to over 40°, look out! Sometimes careful bending of the guide bar or realignment of the blade-clamping device can correct the angle.

First Aid for Problem Shavers. If you have followed the suggestions we have listed, and find your skin is just as irritated afterwards, try using cold water for the second lathering’ and use a shaving soap or cream containing menthol. Some men use cold water for everything but the first wash and rinsing the razor. One fellow even obtained a patent on a system for sensitive shavers: wash, lather and rinse entirely in cold water but use a hot razor head and razor blade.

You might also try shaving with a blade that’s not quite new. Tests have shown that pain (researchers call it shaving trauma) is caused less often by dull blades than by sharp ones, and blades dulled by at least one shave are less likely to cut into small capillaries.

If you have given your beard the proper pre-shave washing and soaking, and you still have to pull and pull the razor across your face, losing your beard only gradually, three things may be wrong: the lather may be too stiff, the blade may be too dull, or the effective shaving angle of your razor may have decreased.

Shaving with Electric Razors. Over 24 million American males now own or have owned an electric shaver.

The reason for this popularity is simple: speed. In one or two minutes you can shave close enough with an electric shaver to please anyone except your favorite girl or your barber. In five minutes you can do a fairly close job.

For a close, comfortable shave with^your electric or other mechanical shaver, first wash face and neck thoroughly at least five minutes beforehand, and don’t linger in the steamy atmosphere of the bathroom. Face should be dry. Pre-shave lotions are supposed to dissolve oils, flush grit off the whiskers. Pre-shave powders are supposed to absorb perspiration and some of the oils, plus laying down a skidding surface for the shaver head. To find whether they work for you, try them. Do not use talcum powder before using a power shaver; it dulls the cutters. Stand close to well-lighted mirror and hold shaver at right angles to the face. Don’t press hard and don’t stretch skin taut or press tongue in cheek.

With most flat-headed electric razors use short straight strokes about 1 to 1*& inches long. The makers of the circular-headed Norelco shaver also advocate a short, straight stroke. But the makers of the arched-headed Sunbeam Shave-master recommend a circular shaving motion. For speed, try making that short straight stroke a back-and-forth stroke. Incidentally, shaving against the grain with an electric, mechanical or spring-wound razor doesn’t seem to irritate as it does when a safety or straight razor blade is used. You can’t always avoid going against the grain with most electrics, since the blades move back and forth.

Use a circular motion in chin and neck areas to catch whiskers growing helter skelter or in whorls. If circular motion doesn’t work, try a rocking up-and-down movement. On the chin use a sweeping motion, shaving in toward the mouth, turning and pushing out to the side. Many users of electric shavers don’t make a special effort to shave closely in the morning. Instead, they do a touch-up job in the evening. Hair grows fastest just after cutting, then slows down until reaching a normal average of 11 to 12 mm a day. Cutting, including shaving, does not speed or slow the normal growth of hair.

Grinding off Whiskers. If despite all this advice, shaving remains a painful process for you, you can take comfort from both the past— and the future. In the past, for instance, pumice stone was. used to grind the beard away. There’s even a patent on file for a portable grinding stone, to be spun against the jowls.

For the future? There may come a time when shaving—as we know it —is obsolete. Picture, for instance, a type of mild depilatory cream containing a fine abrasive and a protective chemical. As the cream is rubbed on the protectant, perhaps a silicone, spreads a shielding layer over the skin while the depilatory and abrasive go to work. Then with a swipe of a moistened paper towel after a minute or two, cream and beard are whisked away. In other words—no brush, no lather.

10 Minutes to a GOOD SHAVE 1. Wash face thoroughly with regular soap and water at 105° to 120°F. Rub soap and water lather in vigorously around chin, lower jaw and upper lip, using fingertips in circular motion. Takes 2 minutes.

2. Rinse face thoroughly, leaving it wet, then wash again with water and regular soap. If your face doesn’t react badly to alkali content of regular soap, leave its lather on and spread well-lathered shaving«soap right over it. Work shaving soap lather into beard with circular motions of brush handle held in palm of hand. Or work brushless cream into the soap lather, mixing well.. Brush teeth, clean fingernails, or buff shoes while allowing thick layer of lather covering beard to soften it. But keep lather moist.

Takes 3-1/2 minutes.

3. Wet blade with hot water before starting to shave. Keep it wet at all times. Start with finest hair, saving cheeks with long downward strokes made with the grain. Rinse razor often. Stretch skin lightly but not tightly. On neck areas, following patterns suggested in Fig. 3 may help.

Takes 2 minutes. 4. For coarse hair on chin and upper lip, keep areas moist, don’t bear down with razor, and keep angle of blade 20° to 25°. Touch up spots, trying to keep with grain ox at right angles to it. Takes 2 minutes.

5. Rinse completely with hot water and apply styptic to nicks and lotion if you wish. Takes 1/2 minute.

(If you want to make your own styptic, grind together 30 gin. of alum and 30 gm. of zinc sulphate. Dissolve in enough rose water to make 1000 cc. of solution, let stand for two days and then filter.)

How to Obtain A Better Looking Nose

Improve Your Personal Appearance

My free book tells you how I guarantee to improve the shape of your nose by remolding the cartilage and fleshy parts, quickly, safely, and painlessly, or refund your money. The very fine, precise adjustments which only my new patented Model 25 Nose Shaper possesses, moke results satisfactory and lasting. Worn night or day. Over 100,000 users. Send for free book to

M. TRILETY, Pioneer Noscshaping Specialist,
Dept. 200, Binghamton, V. T.

view additional pages

There’s an ART in USING PERFUME

The Final Touch of Charm —Jane Learns the Secret of Feminine Glamour, Internal and External Cleanliness Exercises for Functional Activity

By Lucy Ellen Cummings

DEAR HELEN: Thrilled is too mild a word to express my amazement when I heard of your engagement to Kenneth.

Of course I will be your maid of honor. My dear, I am terribly flattered at such an invitation. Who is going to be best man?

Can I bring up anything from New York by way of helping things along? It is all so sudden that I am sure you must be in a dreadful flurry.

Just wire me if I can do anything at all to help. I am sorry I must miss all the parties. I suppose you will be showered with them. But depend upon my being there the night of rehearsal.

My dearest love and don’t hesitate to wire me if there’s anything you want that New York has to offer.

I am so glad you’ve finally decided on Kenn— he is a dear and he’s sure to make you awfully happy.

Bye, JANE

Jane hurriedly sealed the letter, scrawled ‘ air mail” on it to explain the bevy of stamps clustered at one end of the envelope and then paused to tilt on her chair legs and to stare unseeingly out of her window.

“So Helen’s gone now. Well, I always thought she would marry Kenn—even if she did declare she couldn’t do anything but count the freckles on his nose when he got close-up.

“After a few months down here in the city, I’m inclined to favor freckles and to prefer to hear crops rather than cocktails discussed. Heigh-ho—say what you please, we women still like them rough and ready.

“Gee, I’ll be glad to get back to Middlebury. Curious to see all of them. Wonder what they’ll think of me? Who do you suppose will be best man? Kenn’s brother has gone to South America; that leaves—gosh—”

And the chair she was balancing on came to the floor with a crash.

Suppose it would be Jim—Kenn and Jim had always been inseparable pals. What more natural than that Jim should be best man?

The blushes flew into Jane’s cheeks, her heart beat fast and furiously. As if to pacify her thoughts and hopes she began at once to look over her new clothes and plan the packing of them.

There before her on the dressing-table was the booklet she had picked up in a shop the other day.

“Perfume—the final touch of charm,” she read.

And, leaving everything as was, she grabbed her hat and was on her way to the shop where she had collected the booklet.

Though Jane had studiously and seriously visited the many beauty salons of Fifth Avenue in her carefully planned quest of personal loveliness, perfume was the one beauty aid that, up to this time, she had foresworn.

“I will get myself fit first,” she had counseled herself, “then go in for the trimmings.”

Now she was ready, and with Middlebury in view— well, certainly she must go the limit. She couldn’t afford to miss the “final touch.”

Hut she hadn’t the slightest idea what to buy.

Standing before the glittering, fascinating array of perfume bottles, she was intrigued, bewildered, delighted with their shapes and sizes. And their names. Whatever did they mean? Whoever could pronounce them? And just then the saleslady came forward. She smiled inquiringly at Jane.

“I want—I want—some perfume—” stammered Jane. She had to say something.

“Yes, Madam,” replied the girl helpfully. “For yourself? For your mother?”

“Yes, for me,” answered Jane, wondering what difference that could make. Perfumes didn’t come in sizes, as dresses and coats did.

“Do you like Oriental or flower blends, Madam?” queried the girl.

/\\I) then Jane knew she might just as well face the situation. One of the big discoveries she had made since she left Middle-bury and came to New York was that pretense was silly. Folks thought a great deal more of you when you admitted ignorance than when you blundered along in a know-it-all fashion, when you really were a know-nothing.

“I’ve never used perfume in my life and I don’t know one from the other,” Jane confessed frankly and right away felt at ease.

True to that slumbering sense of chivalry which exists in most human hearts, the girl instantly became more interested and responded smilingly, “What fun! ‘ Let’s smell them all and then pick out the ones you like until we get the ones.”

“Now here”—and she drew out of a case a nest of little vials—”here are a group of perfumes which duplicate the scents of various flowers or of a single flower. Here”—and she pointed to some exotic bottles— “are heavier Oriental odeurs.

“As a rule.

blondes prefer the flower odeurs and brunettes like the heavier scents, but do you know”— and now she got quite confidential—”I don’t think hair has anything to do with it. Why select perfume as if it were a hair tonic?”

And the two girls giggled with youthful insouciance. The laugh welded their interests even more closely together.

“How do you think perfume should be picked?” asked Jane.

“For the occasion,” replied her counsellor. “Aren’t there times when you want to feel fresh and gay and you’re going to be out-of-doors; aren’t there times when you’re going to a party and you’re dolled up in your Sunday-go-to-meeting-best and you want to stun somebody; aren’t there times when you want to be languid and lovable: and times when you’re tailored and trim; and times when you want to slip right into somebody’s heart and have them love the very memory of you?”

“Yes,” said Jane, softly, solemnly, and she wasn’t thinking of perfume. She was thinking of Middlebury and “Somebody” there.

“Then that’s the way every woman should select her perfume wardrobe. Don’t you think I am right?” and the salesgirl eagerly sought Jane’s approval of her ideas.

“You certainly are, but I’d never have thought of it,” replied Jane. “Now help me get my perfume wardrobe, only I’m afraid I won’t be able to afford a great many of them.”

“You don’t have to buy the big bottles; that would be dreadfully expensive. Why, that dark one with the stopper like a plume is $150.00.”

JANE gazed at the bottle wide-eyed, and echoed, “$1.50.00.”

“Yes,” but it comes in a dear little half-ounce bottle, and if I were you,” suggested her mentor, “I would buy the small bottles until I found something I just adored; but even then you will want a change. Now, let’s see— first, we will choose a daytime perfume for you, something that’s fresh and sweet and crisp and out-doorsy. How’s that—now smell this one; now wait a moment, how’s this?” and slowly through the air she drew the stoppers past Jane’s nose with a slow, graceful waving movement of her arm. And Jane smelled thoughtfully, critically, as the stoppers passed her nose, Violets tender and elusive, lilacs restful and sweet, jasmine poignant and amorous, rose heavy, sensuous, dewdrenched, gardenia, sweet peas, all paraded past Jane’s inquisitive nose in an enticing, intoxicating parade of fragrance.

“There, I love this one. Let me smell it again,” exclaimed Jane, though she really couldn’t tell why she liked it. It was just hers.

“That is a lovely odeur,” the salesgirl agreed. “We will put that aside. Now let’s select an evening perfume; that can be richer, a bit heavier, more deliberately seductive.”

And once again the parade of scents passed before Jane’s critical little nose. But this time it was different. They smoldered, they flashed deep scent-tones like dull vari-colored jewels under candlelight, and once again Jane interrupted with a delighted “Ah-h-h.”

“That’s settled,” said the salesgirl, pleased at the interest and enthusiasm of her pupil.

“And now,” she said, “I am going to ask you to select one more. These two perfumes which you have chosen are lovely. They are fine, exclusive. You won’t meet them often. And that’s as it should be. Better buy a little of a good perfume than a lot of an ordinary one. These two perfumes you have chosen for yourself. Now I want you to choose one for an entirely different reason.”

“What reason?” questioned Jane, sensing the importance of this strange request.

“I am going to ask you to choose one perfume for the effect it will have on those about you. Not that it isn’t important to feel perfumed. Perfume—the knowledge of her fragrance—does amazing things to a woman. It makes her more aware of herself, more conscious of the value of her charm, and this very consciousness brings a smile to her lips, a kindly attitude toward life, a feeling of gracious friendliness to those about her. This, of course, results in making her happy and more loved. But that isn’t all that perfume does. Perfume weaves a spell on those about you! That is one point few people consider when they select their perfume. Too many buy it because they read about it, or because they like the name or the bottle or because some important somebody uses it. But now that you are going to become a perfumist. I want you to realize its power to affect others as well as yourself and select a perfume just because it is glamourous—glamour is the prime charm men require of women.”

“Is it really?” Jane was fascinated.

“Believe me, it is,” solemnly replied her counselor. “For years we’ve been going about in this frank, post-war, careless flapper fashion, being just-myself-and-if-he-don’t-like-me-he-don’t-have-to. You know many’s the woman that’s waking up to the foolishness of this attitude. Being independent isn’t so wonderful, we’ve discovered. The big thing in every woman’s life, rich or poor, queen or peasant, is to get her man. And if it’s illusion and femininity and glamour they want, it’s up to each one of us to adopt that kind of a spotlight.”

YOU’RE right,” agreed Jane. “Terribly right! Give me some perfume that’s elusive and glamourous and memorable.”

And one more crystal vial was added to her group of selections. Really the bill wasn’t so high—considering.

“And now.” said the perfume stylist. “I want you to do as all the really smart, really fastidious, really appealing women do.”

“What is that?” queried Jane.

“Use all your toiletry accessories of one scent!”

“That’s wise!” agreed Jane.

“When you buy toilet water, sachet, powder, select them all of one odeur and let it trail its fragrance through every gesture of your toilette. Will you promise to do that?” insisted her adviser.

“Yes, I certainly will, and I do indeed appreciate all the time and trouble you have taken to get me outfitted properly in perfume,” said Jane.

“Oh, I have enjoyed it,” replied the girl as she made out her sales check and sent the bottles to be wrapped. “All the girls really study perfumes and cosmetics and we love to sell just what is right to customers, though not all of them are so agreeable to our suggestions as you are.”

“Oh, I don’t know what I would have done without you,” Jane responded gratefully. “There’s only one thing puzzling me now—how to use it.”

I HE saleslady laughed at her perplexity and Jane smiled, too.

“That is a problem,” she agreed, “but not too difficult a one to solve. I will tell you how before your change arrives. Use cotton!”

“Cotton?” questioned Jane, scarcely able to believe her ears.

“Yes, cotton,” repeated the salesgirl. “The big mistake American women make is to douse perfume on their handkerchief or the front of their dress the last minute before they leave and consider themselves perfumed. You know the result! A strong, overpowering scent for a short time then—nothing.

“Too much perfume is bad taste—we all know that. Perfume should envelop a woman, it should emanate from her as from a flower, delicately, persistently, and such an effect can’t be gained by careless last-minute deluge.”

“How then?” questioned Jane, all curiosity, interest and attention.

“With cotton. Make little balls of it and saturate them with your perfume. Put these little balls in your purse, under the lining of your hat, in the mouth of your fur piece, beneath the sleeve of your coat.

“And always use sachet. That is where the Frenchwoman is so much more clever. She knows the value of sachet. She has it hung in little bags in her closet. It dangles among her dresses from their hangers. She puts her handkerchiefs and lingerie away in chests and drawers which contain a cushion filled with rose leaves and camomile flowers and sachet.

“She uses toilet water. She rubs it on her skin after bathing, especially in the curves of her elbows and on her neck. She drenches her hair with it when it is almost dry from a shampoo.

“Then just before going out she uses her atomizer. An atomizer is essential to the clever use of perfume. You spray it behind your ear, into your hair, into the folds of your dress, on your fur. That is the way to create an aura of fragrance that is never overpowering but always present.”

“Will you add an atomizer to that package?” replied Jane. “I’m going to do this thing right. I can’t afford a fancy one because I’m on my way to the ticket office to buy a ticket to my hometown.”

“Bon voyage,” laughed the salesgirl, “and come again.”

“Oh, I’ll be glad to come again. I’d like to see you again. I owe you so much,” said Jane.

But as she now searched the girl’s face ‘ she became more than ever conscious of a feeling that had been growing on her during their talk, namely, that this generally delightful little saleswoman was vaguely lacking in something or other that would complete her personality and give her that very glamour of femininity of which the two of them had been talking.

The girl’s face was pale, and the fact was evident in spite of her make-up. A healthy face would not need, and would not stand for so much make-up. Her lips were too red. If “getting her man” was really the big thing in a girl’s life, this poor creature was seriously handicapped through some quite evident lack of vitality and magnetism. The girl would need health, energy, better color and that suggestion of vitality that is always so attractive. The art of perfumery alone was clearly not enough.

The girl was smiling back at Jane, but now the smile seemed pathetic. Suddenly there flashed into Jane’s mind a recollection of herself—the mental picture of her own self in the mirror some months before, and on the instant Jane seemed to know what was wrong with the girl. Gently, delicately, and with the idea of repaying a good turn, Jane questioned her. Her conclusion was quickly verified. The girl was indeed suffering from the most common—or most popular—of civilized ailments, now known to be the parent of a host of other evils.

FOR years this young woman had been the victim of intestinal stasis. Yes, she suffered a lot from headaches, sometimes from indigestion, always with bad skin, which she tried to cover up artificially. Jane explained the evils of this functional stagnation, and the resulting autointoxication.

“You overcome that,” said Jane eagerly, “and build up your health, and you’ll be perfectly gorgeous. You have a beautiful foundation of lovely bones, and you must fill them out with firm, healthy flesh. You’ve got to be clean internally, as well as externally. I’ve found that that’s the real secret of beauty. Put, that first, and then your perfume will supply the final touch of charm.” Jane realized, as she said it, that she was quoting from the book.

“Well, but how?” questioned the girl.

“I’ll tell you. Give me your name and I’ll send you a list of special exercises given me for the very same purpose last winter. I’ve used them ever since, along with others. But also watch your food. I’ll bet that you eat white bread, and crackers, and pastries—”

“Yes, I do. I love them.”

“I knew it. Now I’ll tell you. You stop eating white bread and eat wholewheat bread altogether. You’ll like it better when you get used to it. Just that alone will probably fix you up. It often does. But eat plenty of fruit and green salads and vegetables. Use milk instead of coffee or tea. And drink water whenever you can. Drink one or two glasses when you get out of bed. But don’t forget the exercises.”

“I promise you,” replied the girl gratefully, “and thank you so much.”

The first thing that Jane did on reaching her room was to make a copy of the list of exercises for functional activity, virtually guaranteed to correct any ordinary case of constipation provided a reasonable diet were observed at the same time. Here is the list of exercises she mailed to her new friend at the perfumery shop: The Angry Cat—Position on hands and knees. Raise the back until it forms an arch like an angry cat. Lower it until it scoops in. Repeat ten times.

The Laughing Dog—Position on hands and knees. Twist the hips to right and left as a dog does when it wags its tail. Right to left. Repeat at least twenty times.

The Tadpole—Lie with abdomen on cushion placed on chair. J Mace closed fists under stomach. Raise head and legs so body is horizontal. Move legs backward and forward like a swimming frog. Continue at least three minutes.

The Kicking Voit—Stand with arms stretched out sideways at the height of the shoulders. Kick the left hand with the right foot. Position again. Kick right hand with left foot. Repeat three times.

The Hungry Buzzard—Stand straight, legs far apart, arms horizontal with shoulders. Wheel the trunk of the body around to the right as far as possible. At the final point the arms should form a straight line across the shoulders from finger-tip to finger-tip.

The Swooping Bat—Stand with legs far apart. Swoop the left hand way down until it touches toe of right foot. Position. Do same with right hand to left foot. In the swing the backward arm will fly into the air like the wings of a bat reeling in circles.

The Scissors—Lie on mat or floor, with head on right arm and one finger of left hand bracing body so that legs can be raised from hips so that they clear floor. Swing legs backward and forward for one minute. Turn over so that left arm raises head and body is balanced with one finger of right hand. Swing legs backward and forward for one minute. Increase to two minutes.

The Jack-knife—Lie on your back in bed. Raise the right knee until it touches the chest, grasp it with interlocked hands and press it into body. Stretch the leg into position again. Repeat exercise with other leg. Continue ten times. This exercise should be done slowly.

The “L” Exercise—Lie on bed or floor. Cross right leg over left leg until body forms an L. Swing back into position. Repeat with other leg. Continue five times.

The Bicycle—Lie on your back on floor or mat. Put feet up into air so that they form right angles with the body. Pedal, toes first, just as if you were running a bicycle.

The Pummeling—Stand up straight, double fists, pound buttocks for several minutes.

But right in the midst of her preparation to return home, Jane meets some one who gives her valuable pointers on the psychology of charm—and what a fascinating adventure that proves to be. It will be recounted in the next issue which every girl interested in the art of attracting men should read. This article will include, also, some adventures in relaxation, with exquisite photographs of relaxation exercises.

view additional pages

The HIGH COST of HIGH HEELS

By John Hayden

Who Started Them? Why Women Wear Them— What They Do to You

OUT for a walk yesterday morning I encountered a pretty-girl— which is just what should happen when one takes a morning walk and desires to start the day as pleasantly as possible. At the moment when I first saw her she was standing on one of the paths of Central Park throwing bread crumbs to a flock of pigeons that were almost as pretty as she.

She made a delightful picture there in the spring sunshine. Her fresh face was its own color instead of being violently rouged; her red lips, free from artificial aids and shades of carmine, looked anything but kiss-proof; her eyes were clear with the brightness of youth and health; her figure was lithe, slender, and strong; and she had—I mention this because it is vital to what follows—a pair of shapely legs that would have fitted any hosiery advertisement.

Looking at her with such interest as may, perhaps, be allowed without offense to a middle-aged gentleman, I permitted myself unobtrusively to enjoy this picture of youth, vigor, beauty, and abounding health. How splendid, I thought, that this lovely girl was free from the dress habits of her grandmother—free from corset stays, and free from the burden of heavy, multiplied clothing once considered necessary to modesty and virtue!

I was mentally congratulating her, and incidentally congratulating myself on the opportunity to see so attractive and wholesome a sight, when she suddenly threw the last of her supply of crumbs to the pigeons, and departed.

Ah, Reader—what a shock of disillusionment! I wish I might spare you; but the truth is necessary to the moral of this tale. She didn’t walk; she stumped.

I might not have noticed this had she not happened to be in a hurry. Perhaps she had an appointment. Anyhow, she walked very fast—or tried to; and she had not gone twenty steps before she began to run, or tried to. There is no need to go into the painful details. She limped a bit as if her feet hurt her; and she moved along, somehow; but every natural grace of motion that one would have expected from a creature so strong and beautiful had departed.

Her heels came down with sharp, staccato clicks on the pavement. She ran stiff-legged and stiff-bodied, as a marionette might have run. And every resounding thump with every clicking step must have jarred her very brain. It was a shocking transition, as if one of the iridescent, pink-footed pigeons she had been feeding had tried to take flight with a wing clipped or crippled.

I wanted to put my hands over my eyes to shut out the horror of it; but I kept on looking. The spectacle had a dreadful fascination about it. And it had dramatic meanings also; for it seemed to shout at one a question. It seemed to say, “Women have discarded the notion that they cannot be beautiful without stays, and without other former features of apparel to which they once clung for ‘esthetic’ reasons. They have acquired enough faith in nature for that, and enough of sophistication to know that the human body no more needs crudely artificial distortions for the sake of beauty than a lily needs gilding. Will the day ever come when this last citadel of fashionable distortion of the body will be captured and razed, and when women will get over the notion that there is beauty to be achieved by wearing on the foot a leather harness designed expressly to throw it out of position, destroy its beautiful mechanical efficiency, cripple it in and out of action, and make it look from in front as much as possible like a hoof?”

JUST then came along another horror. It was another girl—an inferior type this time. She was brilliant with crudely applied rouge; and whatever she had plastered on her lips to change their expression and hide whatever sweetness and character they might have expressed, would have made her entirely kiss-proof in the eyes of any discriminating male. Her clothes were cheap, rather than economical; her stockings didn’t fit, and her thin, straight shanks, which were as lacking in character as her face, matched the stockings.

And the shoes! Reader, again I would spare you. She had spent her last cent, one guessed, on those shoes.

I don’t know what the heels of them would have measured in inches, but they stood her literally on her toes, and kept her there. Also, they tapered down almost to a point, so that her feet wobbled unsteadily every time she put them down. As was necessary with her feet in such a position, she toed out as she walked. One wondered that she could even stand.

All this, of course, made a violent change, necessarily, in her center of gravity. To accommodate to this displacement of her feet, she had to alter the position of her whole body in order not to topple over. She carried her pelvis thrust forward and her chest back as far as possible. In order to make her posture conform as completely as possible to her shoes, she also kept her knees slightly bent. She made a queer and grotesque sight. One wondered how she could walk. As for running, she wasn’t having any.

ALL that was needed to make her perfect and complete, an utter caricature, was plenty of fat. A fat woman, stumping along on a pair of those pointed heels, I reflected, would have made this morning’s experience with certain feminine notions of beauty complete. I would wait, I decided hopefully. Maybe the Queen of Love and Beauty—the Ultimate “It” Lady—would show up. Nothing short of 250 pounds, and heels three inches high, tapering to nothing, and calves six inches in diameter, tapering toward the heels, would satisfy my desire to see the Perfect Thing. So I waited. For anything can happen in New York.

Reader, believe it or not, she came. A diminutive but fat little Pomeranian was leading her along by the string, guiding her in such a manner as to keep her in the middle of the walk, while she devoted her entire attention to putting down her feet in alternation, and balancing herself as she moved from foot to foot, so to speak. It was an inspiring sight—such nerve—such verve—such adaptability to the pull of gravitation. One felt that with her talents she should have been on stilts, or—a tight-rope.

I went home exhausted. Sometimes life in this Big Town is full—too full. The next esthetic experience, after all that, would logically be the Ring-straked Willipus-Wallipus coming round the next corner, as forerunner to a fit of delirium tremens. When I see him I’ll report. But one thing I’ll bet on is that not even to the Willipus-Wallipus would it ever occur to wear high-heeled shoes on the theory that any living being trying to locomote in them is a beautiful or a pleasing sight. He leaves such notions to the ladies; and personally, if you ask him, he would rather wear no shoes at all.

Most persons are familiar with the old Greek myth of Atalanta, the king’s daughter who was so swift of foot that she could outrun any man. Many suitors sought her hand. Each had to race with her; and if he lost, he lost his life. At last came one who delayed her by the ruse of the Golden Apples. There is a famous picture of Atalanta running that last race. Some maker of fashionable, high-heeled, short-vamped, narrow-toed shoes for women ought to post that picture in his shop window alongside of a motion picture of a woman even trying to walk acceptably in a pair of his shoes.

I talked recently with a woman about the shoes she was wearing. She insisted they were “sensible” shoes— because they were not spike-heeled—though they lifted her heels two inches off the floor.

“Oh, I admit that one’s foot should not be held in such a position,” she acknowledged at last. “But what can one do? This is the style. I don’t want to be queer; and—you can say what you like, but a foot in a high-heeled shoe looks better than one in a low-heeled shoe, whether it is more comfortable or not.”

WHEN I was a boy,” I answered, “no woman could conceive of herself as wearing close-fitting sleeves. Big sleeves were the mode, and the close-fitting kind seemed queer and ugly. Big sleeves were regarded as a style which, because of its beauty, had come to stay. They were as firmly enthroned in the minds of the women of that day as is the close-fitting sleeve, or the high heel, in the minds of women today. Doesn’t that suggest that such judgments are to be distrusted? Doesn’t it mean, perhaps, that the only criterion to be depended on is that which bases its notion of beauty on the natural fitness of a thing, and that it would be best for the woman of today to trust nature, and to revise her notions of beauty to match. She has already done so with respect to corsets, bustles, and the rest of the absurd list which your grandmother swore by, and your mother swore at, and which you don’t even bother your head about.

“Since you are relieved of the job of thinking your way through to sanity in these matters, and were, so to speak, born with a sane horror of these insanities of the past, why don’t you assault this last citadel of 100 per cent, lunacy and finish up the job?”

“You actually mean that without high heels you think there would be no craziness left”in women’s clothes?” she asked amusedly.

“Heaven forbid,” I said devoutly. “Clothes will remain ipso facto crazy so long as they remain a shield for ‘modesty’ and a stimulus to prudery. They will become sane only when they serve their legitimate purpose, for protection and for ornament.” , “But our high heels are for ornament,” she retorted.

VERY clever of you,” I acknowledged. “But legitimate ornamentation does not fly in the face of nature. The best proof that high heels are not and cannot be beautiful, regardless of whether they are considered so or not, is simply that they so cripple the women who wear them that they cannot walk or run freely. No inept thing can be beautiful. The burden of proof, therefore, rests on those who insist that there is either use or beauty to be found in a device which makes it hard to walk or run, and impossible to stand rightly, and which results in breaking down the feet, and in disturbing the healthful functioning of the whole body. It just can’t be. Every known law of esthetics and common sense forbids such a notion.”

“That may all be,” she said. “But I’ve worn reasonably high heels for years; and when I try to walk in shoes with really low heels, such as you men wear, I’m not comfortable.”

“How could you expect to be?” I asked. “You wear a shoe that makes you stand and walk with your heel lifted, year after year, high off the ground. That causes a shortening of the Achilles tendon, right over your heel, because you don’t use it and stretch it by normal walking. Naturally, if you then abandon high heels, you have to put up with a period of inconvenience till your foot becomes capable once more of normal action. In extreme cases that tendon has to be lengthened by a surgeon, but ordinarily a persistent wearing of proper shoes will bring it back where it belongs.”

“But why bother—if I’m comfortable as I am?”

“You are not really comfortable,” I said. “You have merely forgotten what a comfortable, normal use of the foot is like.”

As usual the argument came to nothing, but it did at least serve to bring out some of the motives which lead women to a continued use of high heels. Of these the most formidable is the fact that prevailing notions of beauty in style are almost invariably, so far as the mass mind is concerned, based on the mode. To the individual whose mind, for want of originality, imagination and power of independent thought, travels passively with the mass, whatever is fashionable and in common use is pleasing and beautiful; and everything that fails to conform to that is queer and ugly. Are “they” wearing them? If so, good; if not, no good!

There is little point in an inquiry as to how these arbitrary preferences of fashion originate. High heels are said to have started with Louis XIV, who tried to increase his diminutive stature by having his shoemaker devise a heel that would put him on his toes. Since a king started it, it easily became the fashion. Then it was found to have certain other advantages. For instance, it foreshortened the lines of the foot, and so made it look smaller. In a day when a small foot was valued, any device that would do that was welcome. Women with large feet wore the highest heels they could; and women with small feet wore them likewise to maintain their lead. But today the small foot is no longer prized as it once was. The woman in industry has to have a foot she can stand on; and if her foot be but serviceable, strong, and graceful, she asks no more. Nor will she tolerate a shoe which will hamper her in her work, particularly if that work be of a kind to keep her on her feet.

SUCH genuine standards of value are gaining ground among women of character, independent judgment, and real intelligence. This fact alone spells the ultimate doom of high heels. But from the masculine point of view, even the women who have consciously broken away from the high heel are by no means thoroughgoing in this rebellion. Such women still compromise on the heel that is betwixt and between, and they still accept heels which no man in his senses would touch with a ten-foot pole. The woman who, even for sport, will use a really low-heeled, broad-heeled shoe, of the sort worn by men as a matter of course all the time, is rare. Most women think nothing of going for a tramp, for instance, in heels almost the length of their little finger. What it seems to amount to is that the average woman will wear as high a heel (Continued on page 122) as can he worn for a given purpose with what she considers reasonable, though incomplete comfort. She fights for the high heel every inch of the way, and she has never wholeheartedly gone over to the low-heeled camp, which, she conceives, is inhabited mainly by freaks and frumps who don’t care how their feet look.

The plain fact is that the lowest heel the average woman will tolerate is so high that no man would put up with it for a moment. The heel on the ordinary men’s shoe, allowing for the thickness of the sole, is about a half inch high. But to most women a low heel is a narrow one at least an inch and a half high and anything lower is simply—well, it just isn’t done.

It is worth while to consider what that means. The pretty girl I saw in the park had the average standard for what constitutes a sensible shoe: yet she couldn’t walk fast and she couldn’t run with either grace or comfort. That is the absolutely conclusive answer to anyone who would defend the shoes she wore—and most women would defend them.

What that two inches off the ground means is a proportionate habitual displacement both of the foot, and of the whole body, in standing, walking, or running. Another thing it means is that any shoe which lifts the heels very much above horizontal ha* to be tight in front in order to hold back the foot that slides down into it by way of a thirty-degree slope. The foot either has to fetch up against something, or go through the front of the shoe. Anything that will stop it from doing that has to cramp the front of the foot, force the toes out of place and into grotesque positions, and play hob with what is already a bad business.

Of COURSE there is vastly more the matter with women’s shoes than just the heel, though it is from the heel that most of the trouble comes. Not only does it, as has just been said, force the foot to slide down hill against a toe-cramping obstruction, but, to make the matter worse, most such shoes come to a point, with the result that the toes are forced into a wedge.

This has a particularly unfortunate effect on the great toe. Few persons who had everything but the right shoes. Let me close with one who had even the right shoes. She was one of the thousand figures that pass one in a great city. They flash on your sight and are gone. This one did just that. She was swinging along with an easy, free-limbed stride that attracted the admiring attention of many of the people that she passed. But what interested me was the shoes that enabled her to walk that way. In sharp contrast to the shoes worn by every other woman in sight, her shoes were beautiful. They were simply a pair of tan oxfords, and they were precisely like any first class man’s shoe—with all the snap and elegance that can be had in such a shoe. The only difference was that instead of being big they were little, and fit her trim foot to perfection. I don’t know how the dozens of women who gazed after her, half envious perhaps of the grace with which she moved, could have failed to see that here, on these flashing feet, was a covering that left them beautiful because it left them free.

It is to be hoped that women will wake up to the fact that their shoes are, by every known principle of esthetics, not beautiful; that their shoe hygiene, like their shoe esthetics, is strictly “on the blink”; and that the next step in their emancipation had better be less attention to what “they” are wearing, and more to the finding of a non-barbaric form of footwear.

Maybe You Just Have To Get Used To It
NO, THE ladies aren’t going to a masquerade. They are just demonstrating what the glasses of tomorrow may look like. New York fashion experts claim that glasses can be a beauty and fashion aid if properly accented with clothes, hats, coiffure and make-up. We’re a mechanix magazine and not supposed to know much about these things, but if the girl of tomorrow is going to wear these goggles, we are all for the girl of today.

Beauty Takes a Beating

WHAT women will do to make themselves more beautiful is strikingly illustrated by the pictures on this page. The devices which today’s beauty experts have cooked up to improve on nature look like weird contraptions out of an Edgar Allan Poe horror tale. Torquemada, supreme inquisitor of the Spanish Inquisition, would undoubtedly blush with shame if he were alive to see the tortures which he overlooked during his reign of terror.

No sir, the next time we get to thinking about what an easy life the ladies lead, we’ll just turn to this page, take a squint at these pictures, and breath a deep sigh of relief that we’re of the opposite sex.

And Now It’s Zippers on Hats
THE newest wrinkle in ladies’ headwear is a zipper attachment which is utilized for both ornamentation and head comfort. Patches of hair may now be seen through milady’s hat when the wearer zips it open for comfort during warmer weather. Its creator, A. Kaner, predicts wide use of the new mode.

Skiing Like Flying With Bat-Like Cape
LOOKING more like a bat than a man, this skier is demonstrating the sail-cape. It serves alternately as a sail and as a brake, and in the former capacity is said to give the user the same sensation as a flight through space. To protect the skier from windburn, a hood envelops his entire head, leaving free only the mouth and nose.

Fish-Net Shirt is a satisfactory substitute for the Eskimo caribou garments in the Arctic. It allows body perspiration to evaporate and form a vapor barrier, thus conserving all possible natural heat needed in frigid climates. First used in the Canadian Arctic by Operation Musk-Ox, this hole-some shirt is now worn under army winter underwear.

Cut Hair with Your Electric Shaver

With the Electric Shaver Haircutting Guide anyone owning a Remington, Schick or Norelco shaver can give a good haircut. Made of metal, the wire guide has an overall length of eight inches and a width of three inches.

In use, the shaver is inserted in the adaptor which holds it in position and the entire unit is placed against the head. One hand holds the guide while the other hand moves the shaver up and down as illustrated. Included in the $2.98 guide price are complete instructions. If you do not have a shaver, a $30.50 price includes your choice of Remington Deluxe or Schick, while a $25.95 price brings a Norelco with the guide.

view additional pages

Robot Suits for Animated Youngsters

ANY costume party, parade or trip in a space ship will be a real pleasure for the young live wire in your family when he is clad in this bizarre suit (Fig. 1). The dimensions in the drawing will make a suit that fits the average seven to ten year old, but vary the size to fit the child who will wear it.

Completed suit has a one-piece head and body, two arms and two legs. Prepare the body box first (Fig. 2), cutting out the bottom completely. ‘ In the top cut a hole slightly smaller than the head box (by about 1/4 in. each way). Cut arm holes in each side.

If you can’t find a properly sized box for the head, make one from flat corrugated cardboard, cutting the openings first, then forming it into a box. Give the facial features the unrealistic touch by cutting one-sided, flexible cardboard strips 1-1/4 in. wide and the circumference of the openings for eyes, ears, nose and mouth. Glue into the openings so they extend 3/4 in. on the outside.

Make arms and legs for the robot suit from sections of flexible cardboard glued together, while still flat, with a joint of cloth or burlap. To allow flexibility, the cloth should be about two inches wider than the cardboard. Run a thread loosely through top and bottom of cloth, then gather fabric on thread to fit cardboard. Leave most of the fullness near the back of the elbow and top of knee. Then tape the cardboard into tubular form and stitch the cloth. Have the arm sections fit snugly enough so they won’t slip down when worn. Place a wire hook at the back top of each leg in such fashion that it will hook into the pockets or belt of the child’s jeans. Then form the units into cylinders and fasten with glue and staples.

Reinforce the box joints with gummed tape, and glue and tape head to body.

Make a cardboard box large enough to take two D-size flashlight batteries side by side and tape to the forward, inside right hand corner of the body box as in Fig. 2A. To hold the flashlight bulbs on top of the head box, take a wire coat hanger apart, straighten the wire and rebend it to the shape shown in Fig. 2B. Fasten two flashlight bulbs to the ends with fine copper wire and solder to the wire frame. Then hook up the batteries to the bulbs as shown in the wiring diagram Fig. 2B. The door-bell switch, bolted to the right hand side of the body box will enable the youngster to flash the lights off and on at will.

To the center of the body box tape a small aluminum foil pie pan into which you have pricked holes to make it look more complicated. To further decorate the suit, give it a coat of aluminum paint, paint rivet heads around the edges of the body-head unit and place a spaceman name in the lower right corner. Glue a small thermometer to the lower left corner and label Weather Checker; just above that tape a small balloon and call it Weather Balloon. To the upper right corner fasten a tapered popsicle stick with a brad. Letter the words Slo and Fast at either side of that and place numbers 1 through 9 around the circle. The letters UHF in the upper left corner add a final fanciful touch.

To don the suit, the youngster first puts on the leg sections, wriggles up into the bodyhead section, pulls on his sleeves, and he is ready to go!— George Laycock.

Initials Engraved on Fingernail

MONOGRAMED fingernails is the latest fashion in fingernail adornment. The initial is put on by an engraving sten-cil filled with warm wax. Different shades of wax are used to match the stone in the finger ring or the dress.

The Old English initial is the popular choice.

view additional pages

What turns you on?

By Paul Wahl

Your taste in women may reveal some interesting things about your personality Men accept, and women are perhaps resigned to, the notion that breasts, buttocks, and legs are the body parts of women that are most attractive to men. Facial characteristics, it seems, rank no higher than 4th among the determinants of feminine sex appeal as evaluated by the average male.

So says a husband-and-wife team of psychologists, Jerry and Nancy Wiggins, who have been studying the relationships of these “somatic preferences” to personality characteristics in men. They’re testing the proposition that the measure of a man is in his girl friend’s vital statistics. This research has been supported in part by a National Institute of Mental Health Grant.

In a recent experiment conducted by the Doctors Wiggins and their associate, Judith Cohen Conger, 95 male undergraduate students at the University of Illinois were asked to make preference ratings of nude female silhouettes with body parts of various sizes. (Two classes of stimuli are reproduced here. The more realistic figures on the opening page are second generation, prepared for future tests.) Personality and background data also were collected from these subjects. Some rather interesting correlations of somatic preferences and personality traits emerged from this study. When you compare your own selections against these findings, bear in mind that they may not be entirely relevant since the college group tested probably had less mature and well-developed tastes.

Not surprisingly, standard figure “B”— with proportions most like those of the Ideal American Girl—was preferred over “A” and “C” by a majority of those tested. Preference for this figure was associated with some tendency toward disorganized personal habits.

Although disliked by most of the students, slender figure “A” seems to be preferred by those coming from an upper-class background. Men who chose “A” tend to persevere in their work and are conformists.

Preference for ample figure “C”, liked by few members of the test group, was associated with a need for achievement. A significant number of those who preferred “C” reported that they drink alcoholic beverages.

Small-breast (”A”) preference was found to be associated with abstention from alcohol, fundamentalist religious beliefs, a tendency toward mild depression, lack of achievement motivation, and indefinite career plans. These students were conformists, came from large non-working-class families, and are more likely to be engineering than business majors.

Men who preferred large breasts (”C”) have masculine interests, date frequently, smoke and drink, read Playboy and sports magazines, are not especially generous, tend to be independent and relatively free of fears and worries, lack perseverance in their work, and are exhibitionists. They tend not to be from the upper class.

Those who liked small buttocks (”A”) are self-confident, persevering, feel no need to be the center of attraction, tend not to be education majors, and rarely read sports magazines. These subjects reported that they were breast-fed as infants (a finding hardly anticipated when a query as to infant feeding experience was included in the survey for its possible relevance to breast preference).

Preference for large buttocks (”C”) was characterized by a need for order (neatness, organization) and a tendency to feel guilty and inferior. This group tended to be business (accounting) majors.

Slender legs (”A”) are preferred by men who are characterized by a strong need for . social participation. They like to be the center of attention and are generally helpful to others. Smokers, but not drinkers, they tend not to stay with a job until it’s completed. Reading habits include sports magazines, but not Playboy.

Abstinence from alcoholic beverages is the most substantial correlate of large-leg (”C”) preference. Those who preferred heavy legs tend to be intraceptive, non-aggressive, self-abasing, and characterized by a slow personal tempo. They’re inhibited and restrained in social situations and are not usually business majors. If they had to make a choice, they would choose their mother over their father.

No correlates were reported for those who preferred medium-sized “B” body components. Perhaps it’s the mark of a moderate.

J. E. Hochberg, in his book Perception, wrote: “We know less about attractive stimuli for Man than we do about those for fish.” The Wigginses are to be commended for having taken the first steps to remedy this sorry situation.

Related posts

• WHY MARRIED MEN VISIT PROSTITUTES (Feb, 1970)
• PREMARITAL RELATIONS (Feb, 1970)
• Behind college doors… “The TRUTH about CAMPUS IMMORALITY” (Feb, 1970)
• What is your Sex Quotient? (Feb, 1970)
• HOW MEN AND WOMEN LOOK AT SEX (Feb, 1970)
• EXTREMES IN SEX BEHAVIOR (Feb, 1970)

view additional pages

THEY INVENTED A NEW HAT

TWO University of Southern California lads named Bob Tierney and Tom Morey started out to create a super surfboard of glass fiber and honeycomb paper—a heavier version of the kind used to make those Christmas bells. The surfboard broke in two, but they still had a lot of the honeycomb to play with. One day a friend took a disc of it, pulled it down over his head. Pouf! An amusing hat. The paper was a free sample from the manufacturer; it was used in aircraft construction because of its lightness and weight. A disc of the stuff could be pulled and shaped as the wearer desired it; it could be functional, to keep off the sun, or chic—see the pictures.

One of their first customers was Darrylin Zanuck, the movie man’s daughter, who runs a women’s wear shop in Santa Monica. She ordered two dozen, wore one herself, showed them around the 20th Century-Fox Studios. Dody Heath (shown in photos), Joan Collins and Red Skelton (a hat collector) all bought Fan-toppers, as the hats were called. Joan Collins, was pink, to match her sports car. Bob Hope wore one while golfing. Fan-toppers became a fad, and Bob and Tom were soon operating a factory with a crew of seven workers, manufacturing a patented product. With this staff and some simple tools they get out 50,000 lightweight lids a month, each costing 50 cents to make. Retail price is about $2.00.

Neither Bob nor Tom expects to be making Fantoppers forever. But they have lots of ideas—many exciting toys, for instance—and they do expect to stay in manufacturing. They even have a notion of making a super surfboard someday.

New Dry Shaver Uses No Electricity
Small enough to be carried in a vest pocket, a dry shaver just introduced operates without electricity. The shaving element consists of a perforated cylinder free to turn on a grooved core, within which a narrow, replaceable blade is held in contact with the inside of the cylinder. In use, the shaver is moved over the skin as shown. The rolling perforated cylinder, moving past the inner blade, shears off the whiskers. Extra blades of high-grade steel can be purchased at low cost.

HUNDREDS OF THOUSANDS OF MEN Appear SLIMMER.. FEEL BETTER, LOOK YOUNGER with COMMANDER

The Amazing New Abdominal Supporter Yes, instantly, you, too, can begin to feel ALIVE . . . ON TOP OF THE WORLD by joining the Parade of Men who are marching up the highway of happier living with the COMMANDER, the amazing new Men’s Abdominal Supporter.

GET “IN SHAPE” INSTANTLY AND ENJOY A HAPPY STREAMLINED APPEARANCE

The COMMANDER presents the exclusively designed “INTERLOCKING HANDS” principle for extra support where you need it most. It flattens the burdensome sagging “corporation” and restores to the body the zestful invigorating feeling that comes with firm, sure “bay window” control. Order this new belt today and begin enjoying the pleasure of feeling “in shape” at once.

BREATHE EASIER—TAKE WEIGHT OFF TIRED FEET
The helpful uplifting EXTRA SUPPORTING power of the COMMANDER firmly supports abdominal sag. The instant you pull on the belt you breathe easier . . . your wind is longer . . . you feel better!

YOUR BACK IS BRACED — YOUR CLOTHES FIT BETTER—YOU APPEAR TALLER

The COMMANDER braces your figure . . . you look and feel slimmer . . . your clothes fit you better. Your friends will notice the improvement immediately.

COMMANDER IS NEW AND MODERN!

The absence of gouging steel ribs, dangling buckles and bothersome laces will prove a joy. COMMANDER has a real man’s jock type pouch. IT GIVES GENUINE MALE PROTECTION. Try this amazing new belt with full confidence . . . and at our risk. SEND FOR IT NOW!

MAIL THIS COUPON TODAY

WARD GREEN CO., DEPT. T-911 113 WEST S7TH STREET, NEW YORK 19, N. Y.

Aluminum Attraction

THE well-filled sweater shown in the picture at right, designed for use with evening dress, is made of a new material— aluminum yarn, colored to resemble gold. Production of this yarn is limited to the small amount necessary for experimental purposes, is expected to remain so until after the war, when it will become available for general civilian use. And if it can make every girl look like this one, we’re certainly in favor of it. Her name is Lorna Deane.

Beauty Machine Removes Excess Flesh Without Exercise

FASHION moguls have decreed that the boyish figure is passe, and that graceful curves are to be the coming mode. So, anticipating a need among the women, a far-sighted inventor has devised an instrument which literally rolls these curves into the body, getting rid of excess flesh without developing unsightly bundles of muscles, which exercising gave.

An important feature of the new device, however, is that developing these curves requires no work, for milady can become stylish in this new machine while reading a book, smoking a cigarette, or even gossiping. Hips, the chief point of attack, are reduced by means of rollers which massage the flesh, as illustrated in the accompanying photo.

RAZOR CAN TRIM HAIR

A clever attachment for a standard make of safety razor enables any man to trim his hair in the manner of a professional barber, it is said. Drawn downward against the hair, the razor blade is given an increasing tilt by two metal rockers, and produces a “feather edge.”

“Dressmaker’s Form” Easily Duplicated

FOR the many people desirous of designing their own clothes or who have a figure that does not conform to “standard” or “ready made” sizes, this new type of dress form, invented by a Miss Cora Smith, should be ideal.

With Miss Smith’s system it is merely necessary to swathe the “model’s” figure in tissue paper, secure it with tape, such as is used in package wrapping, then slit it up the back and remove from the human body. A coat of shellac is applied, allowed to dry for 3 days and a second coat is applied; the form is now complete. To use it, the form is set upon any flower stand, or post, raised to the proper height.

Thereafter, it is merely necessary to slip the dress on the replica and make whatever alterations are desired.

Lip Tattooing Is the Latest Fad

A NEW and unique fad making rapid strides among the movie folk of Hollywood is not to rouge the lips but have them permanently made up by the tattoo artist, as demonstrated in photo below. All shades of the more popular lip sticks are available and may be worked on in a short time at little inconvenience.

Related posts

• Skinful of Art (Jan, 1933)
• Revive Interest in ART of TATTOOING (Jan, 1933)
• Learn TATTOOING At Home (Jan, 1933)
• Modern Methods Improve Ancient Tattooing Art (Jan, 1933)

Copper Swim Suit Ad for Arizona
ALTHOUGH not guaranteed to make swimming easier, this jaunty copper bathing suit will cause many a reclining sun bather to sit up and take notice. The suit is generously sprinkled with copper and was worn by Miss Helen Brow of Phoenix, Arizona, recently chosen as “Miss Arizona.” The real purpose of the suit is to advertise Arizona.

Exerciser Rights Faulty Posture
BUSINESS men and women who by necessity must lead sedentary lives will find the exercising device shown at the left an excellent corrective for the stooping posture developed by such a manner of living. The device can be hung up in a doorway or in the attic for a few minutes exercise each day. Muscles of the shoulders, arms and neck are given a strenuous workout by the pulling movement of the arms and the stretching motion to the neck.

Guard Prevents Lipstick Smears

A TINY device which slips between the lips effectively prevents lipstick from making smears while actresses try on gowns. Studio wardrobe departments are finding the guard especially valuable in protecting expensive costumes.

The device is pressed out of heavy paper.

Novel Frown-Wrinkle Preventives

Shaped like a pair of wings, adhesive tabs just placed on the market as a new beauty aid are designed to prevent the formation of facial wrinkles and lines. Pasted on the forehead and around the eyes when doing any close work that tends to make a person squint, the tabs hold the skin smooth and prevent the creation of tiny furrows in the face, according to the manufacturer. The frown-preventing wings may also be used as a beauty aid while sleeping, being applied to the face just before going to bed.