May 23, 2011

Fashion Goes Nuts (Jun, 1956)

Fashion Goes Nuts

If your girl friend develops a few new rattles this may be the reason.

COUPLE of smart girls were looking through a parts catalogue for some reason or other and arf! the idea of making costume jewelry out of standard hardware items jumped right out and bit them. That was the beginning of Geomet, a successful two-year-old business headed by Patricia Smith, an industrial designer, and Willa Percival, a photographer. Read the rest of this entry »

May 5, 2011

FROTHY FREEDOM! (Oct, 1965)

Honestly, I just scanned this because the headline reminded me of Rick Santorum. (NSFW if you click on some of those links)

FROTHY FREEDOM!

Nothing expresses you like your hair. Used to be teased, held rigidly in place. Now let it go!

Hairstyles come and go. And it’s important to keep up with them to show you’re aware of the all important world around you. But no matter what happens, the part that is important is strong, clean hair. To keep it clean, you must shampoo at least once a week (oftener if you have an oily skin condition.) You can’t wash it too often if you are careful to rinse thoroughly. Read the rest of this entry »

March 30, 2011

EXERCISING at EASE with Mechanical Beauty AIDS (Oct, 1930)

EXERCISING at EASE with Mechanical Beauty AIDS

TO OVERWEIGHT men and women who desire to cut down their tonnage the strenuous exercises and rigorous diet prescribed by hard-hearted physicians are usually soon forgotten. The love of rich food and fondness for reclining in an easy chair have more appeal than the thought of a sylph-like figure.
Read the rest of this entry »

March 22, 2011

How Much Exercise Do We Need? (May, 1941)

How Much Exercise Do We Need?

By DONALD A. LAIRD

Illustrations by Ellison Hoover

Should sedentary workers take a heavy workout once a week?
No.
A daily walk of about one hour gives the office worker an adequate amount of exercise. An occasional vigorous workout is not as desirable as the regular daily exercise which does not bring on exhaustion. A strenuous week-end of hiking, golf, dancing, may do more harm than good. A little moderate exercise every day is the ideal, especially if the exercise is in the outdoors.
Read the rest of this entry »

February 23, 2011

INCREASE YOUR BUST (Aug, 1954)

Miss Fullerbust is a fantastic product name.

INCREASE YOUR BUST

2-1/2 INCHES TOMORROW If nature has slighted you, don’t worry. Look glamorous with Miss Fullerbust form-fitting breast pads. Worn under the bra, they defy detection both in appearance and touch. Add from 2 to 2V2 inches. Pure foam! rubber… soft as flesh, yet firm… light as a summer breeze… washed in a jiffy… no air inflation. White or flesh color … large, medium or small sizes. Only $2.95 a pair postpaid, in plain wrapper. Send today, no C.O.D.’s please. Full 10 day money back guarantee.

MISS FULLERBUST – 1404C MITCHELL – OAKLAND, CALIF.

February 15, 2011

YOU Can Be A Sweater Girl! (Aug, 1954)

YOU Can Be A Sweater Girl!

Don’t envy other women. Don’t be embarrassed because of a fiat or sagging bust line …

Yes, YOU can be a Sweater Girl. Bring out those romantic curves that will make your bust line your beauty line. Arouse envy, admiration and approval.

Jan of Hollywood has helped many women develop beautiful breasts. He has been so successful, and the demand for his course has been so great, that he has developed it for you to use in the privacy of your home. Read the rest of this entry »

February 2, 2011

“I’ve Kept My Beauty, Despite Motherhood” —Says Ida Schnall (Mar, 1922)

“I’ve Kept My Beauty, Despite Motherhood” —Says Ida Schnall

An Interview by Graham W. Desbrow

ONE of the oldest fables among old wives’ fables is that, after a baby or two, a woman ceases to be a girl. She becomes a “matron”—usually identified by a flabby condition of the breasts, a pendulous abdomen, and a rather luxurious accumulation of embonpoint. Read the rest of this entry »

February 1, 2011

Attend the kind of parties Mother never told you about! (May, 1968)

Attend the kind of parties Mother never told you about!

It’s not that Mom would keep secrets from you, she knows better than that. It’s just that the Fashion Wagon idea is so new, she may never have attended one of our parties. You relax as your Advisor creates a style show that reveals today’s “beat” in fashion and savings Read the rest of this entry »

January 11, 2011

Make Yourself More Lovely (Aug, 1930)

Make Yourself More Lovely

Some Things Every Woman Should Do for Beauty and Charm
By Carol Cameron

Personal Charm for YOU Are you popular? Have you personality? Do you possess that mysterious quality of magnetism that leads to romance and to social and business success?

The Charm Department is intended to meet the needs of the modern girl or woman who wants to be more lovely, more magnetic, more socially agreeable, yet lacks the proper knowledge of how to acquire these most desirable qualities.

Each month we are discussing some particular attribute of a woman’s charm. If you have a personal problem in this field, write to Miss Cameron, 1926 Broadway, New York City, and let her help you. Letters are held in strict confidence, and answered personally, if desired, provided a stamped self-addressed envelope is enclosed. We do not publish any names. The Charm Department is Your Department, and is conducted by CAROL CAMERON. Read the rest of this entry »

August 19, 2010

Secrets of a Bride (Feb, 1937)

Secrets of a Bride

by Carol Cameron

A YEAR ago I observed with much interest the trousseau of a bride whose father is a millionaire and whose future husband is the junior member of a successful law firm. Among her costly and extravagantly beautiful things was a night-robe of satin and lace with a tiny nosegay of orange blossoms at the belt and another in the foamy ruffles at the hem. Read the rest of this entry »

August 13, 2010

Ice Men Receive New Style Tips (Mar, 1936)

Ice Men Receive New Style Tips

ICE tongs and overalls will be distinctly out of style for the ice men of 1936, it was explained at the Chicago convention of the National Association of Ice Industries. Ice will be carried in leak proof canvas bags instead of with tongs, while the well dressed ice man will wear light trousers with shirt and service cap to match. A bow tie goes with the outfit.

June 22, 2010

CORRECT WALK GIVES POISE (Feb, 1937)


CORRECT WALK GIVES POISE

TO BUSINESS GIRLS By Helen Macfadden

There Is Style and Charm as Well as Efficiency in the Bodily Carriage of One Who Walks Correctly

THE new girl reached her desk without causing particular notice until the office boy and the boss began casting admiring glances at her. Then it wasn’t long before about every girl in the room had measured the amazing length of those golden eyelashes and wondered how much a haircut like that cost. Read the rest of this entry »

21 queries. 0.840 seconds.