This looks like something from a James Bond movie.
.Motorcycle Skis
Motorcyclists now have a new sport— “ski cycling” over ice and snow. A broad, short ski fastens to each side of the motorcycle frame. It is held at the correct level by springs which absorb the shock as the ski runs over the snow surface. As the wheels are slightly lower than the skis, they still provide traction.
.Swifter THAN Skis!
SWIFTLY as ski-riders flash down a snowy slide, a Harley-Davidson is faster—when you open up its marvelous power.
And it is just as thrilling to ride, but easier and safer. Like skis, the motorcycle responds to every whim of the rider—every sway of his body. It is a personal mount — a pal, and a playmate — not just a vehicle. You never tire of riding it.
Motorcycling is the Sport of a Thousand Thrills—and the ideal way to get there-and-back faster and at less expense.
Your nearby Harley-Davidson Dealer wants to show you our 1932 Models — Single and Twins—priced from $195 up, at the factory. Why not see him today — and ask him about his Pay-As-You-Ride Plan that makes buying so easy?
Ride a Harley-Davidson
.Motor Cycle Equipped for Jungle Trip
PLANNING a motor-cycle trip from London, England, to Capetown, South Africa, an English rider outfitted his machine with the odd framework of pipes shown at the left. The pipes hold extra gasoline for long desert and jungle stretches where filling stations are few and far between. A canvas sheet thrown over the pipes and hanging to the ground will form an improvised garage to protect the motor cycle at night.
.Belt Drive Replaces Wheels On Novel Motorcycle
DEVELOPED primarily for operation over rough ground, a new type of motorcycle invented by J. Lehaitre, of Paris, France, features a tractor-type drive belt as its means of locomotion in place of conventional wheels. Named the “tractor-cycle” by the inventor, the novel vehicle is said to be superior to an ordinary motorcycle in its ability to climb steep and rough grades, although its speed on level ground is limited to about 25 m.p.h. Steering is accomplished by handlebars which control a sideways motion of the drive belt.
The tractor-cycle could easily be adapted for military use, as depicted on the cover of this issue by a Modern Mechanix artist. Fitted with a machine gun, the cycle could be used by dispatch riders or entire military units to travel over shell-torn terrain.
.Super-Cycle to Smash All Speed Records
MOUNTED on spherical airwheels of moderate pressure, a recently designed super-motorcycle powered with twin motors is expected to shatter all existing speed marks for land vehicles. Speeds of more than 300 miles per hour will be reached without difficulty, its designer believes.The driver is encased in a partially faired-in cabin and is securely strapped down in his seat. A headrest over the windshield provides additional bracing. Steering is effected in the customary manner. Two separate power plants are employed, one on each side of the powerful rigid chassis. The drive is carried to the rear globular wheel by means of conventional shafts and gearing.
The peculiar wheels, apart from providing greater traction and serving as shock-absorbers, are expected to add to the streamline possibilities and the stability of the machine.
.Firecycle. Another specialized piece of equipment used by Douglas at El Segundo is this three-wheel motorcycle, which provides extreme mobility and permits close-quarter firefighting in narrow aisles or other confined places anywhere in the sprawling plant. It has been rebuilt to carry chemical equipment over the rear wheels, where separate recesses contain two 30-pound Du-gas extinguishers and four carbon-dioxide extinguishers—two 15-pounders and two two-pounders.
I think it would be awesome if Harley riders started wearing nifty caps and bow ties again.
.Open Season on Fun!
Ride a Harley-Davidson Motorcycle
It’s outdoor time—and the open season for going places! When you own a 1937 Harley-Davidson you light out for the fun spots any time—evenings, Saturday afternoons, and over week-ends. Distant places are brought nearer—your mount has speed galore. Costs are way down low—the new Harley-Davidsons have many new and unusual motor improvements which cut gas and oil consumption tremendously. No other type of transportation can match these up-to-the-minute motorcycles for economy. And say—if it’s smart styling, class, and riding comfort you want— get aboard one of these 1937 models!
See your nearest Harley-Davidson dealer—PRONTO. Ask him for a FREE RIDE — about his Easy Pay Plans — and send in the coupon.
.TNT ON WHEELS
MORE “punch” than a motorcycle motor has ever had before—that’s what is shooting Harley-David-sons ahead to victory on track and hill the world over.Wait till you feel the thrill of that surging power under you as you zoom up grades and flash down straightaways! There’s no ride like a Harley-Davidson ride—and never before has there been a Harley-Davidson to equal the 1934 models with their marvelous TNT motors.
Your nearby Harley-Davidson dealer will be glad to show you how quickly you can learn to ride a Twin or Single — and how easy they are to buy on his time-payment plans. See him soon — and mail the coupon.
Ride HARLEY-DAVIDSON
Race with the leaves? Are you serious? That’s the best slogan you could come up with? To me a race implies a competitive event, with a winner and a looser. You don’t know who’s going to win from the outset, that’s what makes it a RACE. So what they are saying in this ad is: Cruising along on your Harley with the throttle all the way open, driving as fast as you can; you may still be passed by a leaf. You know a leaf, falling from a tree. Or kicked up by a light breeze.
Why not just say: “Harley Davidson – It’s faster than walking.”*
(except for very fast walkers)
Update: I saw (via Boing Boing) that the current Worth 1000 Photoshop contest is titled “Bad Ads“. I think that this ad fits the contest better than some of the actual entries, but they are very funny nonetheless. If you haven’t checked out the Worth 1K contests you should, they can be hilarious.
.Race with the Leaves!
BREEZE down an Autumn road, free as the red leaves that swirl along with you. Open up the eager motor of your Harley-Davidson — feel the thrill of its power, the surge of its silent speed. What a motorcycle!Have you seen the 1932 models? They are better performers than ever — handsomer, more comfortable, better equipped—yet the prices are much lower.
Your dealer wants to show you these new Harley-Davidsons — and tell you about his Pay-As-You-Ride Plan. Why not look him up today?Only $195 at Factory
Lowest-priced motorcycle ever offered by Harley-Davidson. A swift, sturdy Single, fully equipped—complete electrical system, 3-speed transmission, front and rear brakes, all conveniences. Easy to handle — costs almost nothing to run. Ask your Dealer.
Ride a HARLEY-DAVIDSON
I’ve gotta give him credit, that’s a pretty stylish butt cowling.
.Rider “Tailored” to Motorbike to Set 170 m.p.h. Record
WHEN J. S. Wright, present motorbike record holder, makes an attack on his 150 m.p.h, record established last year, he will ride a machine which represents the last word in streamlining.To such an extent are the streamlining principles carried out that certain parts of the cowling were built with the rider on the machine, much as a tailor fits a suit to a customer.
The power of the racing motor has been boosted to deliver well over 100 h.p. by the use of a supercharger, and it is expected that this motorcycle will reach a speed in excess of 170 m.p.h.
