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HOW TO SELECT A MATE (Jan, 1965)

Alas, none of the attributes included proficiency in L33t5p34k, a hot avatar or a snarky blog. How’s a modern boy to choose?

HOW TO SELECT A MATE

You may think you know why you like certain women—but you’ll be surprised at what psychologists say about your real motives

By Norman Carlisle

WHY did you marry your wife? If you’re not married, why will you marry? Chances are that whichever of these questions fits your marital state, the answers you give will be wrong. Psychologists probing the reasons why people pick the mates they do emerge with the conclusion that men really don’t know why, for better or worse, they abandon bachelorhood.

Love and sexual attraction—the reasons usually given—are not, to psychologists anyway, reason enough. What are the real subconscious drives that propel one person into the arms of another?

Dr. R. F. Winch, of Northwestern University, has worked out the theory that you really marry on the basis of psychological need.

“In mate selection,” he claims, “each individual seeks within his or her field of eligibles for that person who gives the greatest promise of providing him or her with maximum need gratification.”

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MARVEL Mystery Oil (Feb, 1952)

I’m not really sure what they’re trying to say in this ad… I think it’s either: “Marvel Oil will blow up your car”, or “Marvel oil is made of atomic bombs”.

FOR POWER
AND PERFORMANCE!
MARVEL Mystery Oil

More than 30 years of scientific research have gone into Marvel Mystery Oil, to meet the lubrication demands of today’s high – compression engines. Use in crankcase, gas tank, or top cylinder oiler… the ideal cure for hydraulic valve trouble.
See your dealer or write: EMEROL MANUFACTURING CO., INC.,
Depl 234, 242 West 69th St., New York 23. New York
BE ENGINE WISE…MARVELIZE NOW!

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Electric Preacher (Aug, 1949)

Wow, that’s pretty cool. I wonder why don’t they do that in the mega-chruches. Can’t you just imagine Jerry Fallwell shooting lightning from his finger tips? He’d look like a pudgy version of the Emporer from Star Wars… Oh. Mabe that’s why they don’t.

Fingertip Sermon is given by George E. Speake at a Christian Endeavor convention. One million volts arch from his body through electrodes on his fingertips. Sparks really fly when he’s on the pulpit!

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Hearing Aid for Cat (Oct, 1948)

Hearing Aid for Cat
“Unfortunate” heard for the first time recently when the cat’s owner, Mrs. A. H. Cooper of Fort Worth, Tex., had a hearing aid fitted to the feline. The hearing aid is the latest of a series of steps by Mrs. Cooper to improve the life of the unfortunate cat, which was born deaf, crippled in the hind legs and had no teeth until the age of two. The owner massaged the cat’s gums until the teeth finally came through and had a wheeled support built which enables the cat to scoot around the house.

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GADGETS Can Make Your FORTUNE (Sep, 1949)

One interesting side note about this passage:

“Another man who made a highly profitable find in the food field in recent years is Leo Peters, originator of the “Pak” margarine package, made out of plastic and containing a capsule for coloring. By merely kneading the “Pak,” a housewife can give a pound of margarine the appetizing hue of butter. It took Peters a long time to put the idea across, but once it was accepted by manufacturers he began collecting royalties estimated at $1,000,000 a year.”

Why, you might ask, couldn’t they just put the dye in the margarine? Well it turns out that the dairy lobby in this country had/has some serious pull. They saw margarine as competition to butter and had many laws passed that restricted the it’s appearance, primarily making it illegal to dye it to look like butter. The last state to repeal these laws was Wisconson in 1967. In Quebec, Canada it is STILL illegal to sell yellow margarine. More information on wikipedia.

Oh, and does anyone think that machine below looks at all “human-like”?

GADGETS Can Make Your FORTUNE

By West Peterson

THIRTY-FIVE thousand inventions will be patented in the United States this year. If one of them is yours— possibly a simple gadget with universal appeal—you may reap a fortune!

Anything from a new household appliance to an improved method of food processing, from a unique use of plastics to another member of the wonder drug family can pay off huge dividends to the lucky— and skillful—discoverer. While it’s true that many inventions are now made by research teams in well-equipped laboratories, there’s still plenty of opportunity for the scientific or gadget-minded individual.

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Remington Rand introduces the ERA 1103 general-purpose computer system (Mar, 1953)

This machine was also known as the UNIVAC 1103

ANOTHER REMINGTON RAND ELECTRONIC DEVELOPMENT
Remington Rand introduces the ERA 1103 general-purpose computer system

ADVANCED LOGICAL AND ENGINEERING FEATURES
â–  ACCOMMODATES WIDE OPTION OP DIRECT INPUT-OUTPUT DEVICES
Punched-card equipment Communications circuits Punched-paper and magnetic tapes Process-actuating mechanisms High-speed printers Graphic visual displays
â–  FLEXIBLE DATA REPRESENTATION
Alphabetic and numeric data in any code
â–  INHERENT HIGH SPEED AND LARGE CAPACITY
Coordinated electrostatic and magnetic drum storage Magnetic tape storage
â–  EFFICIENT, VERSATILE PROGRAMMING
Powerful instruction repertoire Flexible two-address logic
â–  UNEXCELLED RELIABILITY
Components of service-proved design Preventive diagnostic features Integral air conditioning
â–  LOW DATA-PROCESSING COST
For complete information about the application of the ERA 1103 to your problems, write on your business letterhead to Room 1734, 315 Fourth Ave., New York 10.

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LOBSTERS ARE LIKE PEOPLE (Jun, 1952)

The Truman one is kinda cute and the De Gaulle one looks like it should be in the Dark Crystal.


LOBSTERS ARE LIKE PEOPLE

Jean Sulpice, Parisian restaurateur, believes that lobsters and people have similar features. These “portraits” seem to prove the artist’s contention.

With a few props (a cigar, glasses and hats) and his lobster shells, the Frenchman created these caricatures of two famous international figures.

ANYONE WHO HAS seen Paris knows about Place Pigalle—and knows that almost anything can be found there. That is why it is no surprise to learn that in the city of artists, one Pigalle restaurateur is an artist who hangs his work from the ceiling. More surprising is his medium—lobster shells!

Page 2 Captions:
Left, no label is needed to identify De Gaulle. Right, not so easy to recognize is the figure of the French president. Vincent Auriol

Fine wire holds the various parts of the figures together in their lifelike poses

Hanging from the ceiling in a somewhat frightening array are scores of examples of the artist’s work in a variety of subjects

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Scariest Magazine Cover (Aug, 1938)

I dunno, but this just makes me think of John Wayne Gacy.

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10,000 Miles of Trouble (Sep, 1949)

Ah, the valiant border patrol guarding us from “undesirable aliens”. It doesn’t seem like much has actually changed in the last 57 years.


10,000 Miles of Trouble

By Nick D. Collaer
Cheif, Border Partol Section, Immigration and Naturalization Service of the U.S. Department of Justice as told to James Nevin Miller

Here’s the Border Patrol Chief’s own story of our constant fight to keep smugglers of aliens from sneaking in with their human cargoes.

SMUGGLING aliens across our 10,000 miles of boundaries has become a big time enterprise!

Some of the crooks engaged in this illegal traffic are netting juicy fees for helping foreigners crash our gates—up to $1000 apiece for Mexicans, $1500 for Chinese and as much as $1600 for Central Europeans and Hindus.

The Border Patrol of your Immigration and Naturalization Service is confronted with an unprecedented situation in American history, especially along the 2000-mile Mexican border. There, 4600 foreigners, many of them of the most undesirable type, were caught by the San Antonio District officers in a recent two-day period!

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Ronald Reagan – Movielandlubber (Feb, 1952)

I have never seen any biography of Ronald Reagan that includes the fact that was an inductee of the Mechanix Illustrated Hobby Hall of Fame. What a travesty. How can I ever trust them again?

Ronald Reagan – Movielandlubber
ON board the S.S. America on her maiden voyage, actor Ronald Reagan asked to see the blueprints. One look and Reagan, a whittler from way back, was trapped. He wanted to build a model.

“I had all the material,” he says, “but no experience. I had to find out that you don’t put each piece into place as you finish it, that you don’t paint the parts after you have them in place.

“I always carried a piece of the boat around with me and any time I had a spare moment, I’d drag out my knife.”
Finally it was completed—a fine scale model of the S.S. America. And since then, Reagan has made a model of the S.S. Challenge, a C-2 freighter. He plans to continue building model ships because, as he says himself: “a ship is a thing of beauty—-whether it’s on the high seas or on your living room table.”

Caption: Movie star Ronald Reagan, featured in Paramount’s Hong Kong, left surveys his model of the S. S. America, below. It took him a little over a year of spare-time work to complete the difficult job.

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