Flying Outhouse and the Electron Microscope (Nov, 1934)

Double header here. I like how the invention of the electron microscope gets second billing to what looks very much like a flying outhouse. I presume the “German” they are referring to is Ernst Ruska who invented the electron microscope in 1933.

Wheeled Building Travels 70 mph
A wheeled building which travels 70 miles an hour is the result of experiments at Roosevelt Field, Long Island to develop a testing plant for airplane engines.
A shack-like structure and an engine testing stand were mounted on a chassis which can be propelled under it’s own power at better than mile-a-minute speed. The advantage of the novel device lies in the fact that engine tests may be conducted at any pard of the field, owing to the mobility of the testing stand.

Machine Magnifies 10,000 Times
Using electrons insteaf of light rays to “see” tiny objects, a German scientist has developed a machine which, by magnification in two stages, enlarges objects about 10,000 times. Maximum enlargement usually possible with optical instruments is 3,500 times. Glass lenses cannot be used in the electron microscope. Electric or magnetic fields take their place, bending the electron streams as lenses bend or focus light rays.

Meta-Branding (Dec, 1955)

This is amazing, it is basically an ad teaching people how to be proper consumers. I’ve seen generic ads for the milk industry as well as steel, plastic, paper, etc, but the idea of branding and promoting the idea of name brands takes a special kind of dollar fueled dementia.

Incedentially there was an organization at called the Brand Names Educational Foundation but the site is dead. You can still see it at Google’s cache though.

If it weren’t for brand names you’d have to be an engineer to know which TV set to buy
The most complicated piece of equipment in the American home is a television set.
Yet you’re not afraid to go out and buy one without even “looking under the hood”
What makes you so sure of yourself? In fact–how can you buy so many things you know so little about, without worrying?
Isn’t it because you’ve learned the secret of safe and sound buying?
A good brand is your best guarantee. No matter what kind of a product you’re buying, you know you’re right when you buy a good brand. You know the manufacturer will stand behind it because his reputation is at stake. You can depend on a good brand.
The more good brands you know, the fewer buying mistakes you’ll make. Get acquainted with the good brands in these pages and get more value for your shopping money.

A Non-Profit Educational Foundation
37 West 57th Street, New York 19, New York


Raise Hamsters for Profit (Sep, 1950)

It’s Friday animals for profit blogging!

Raise Hamsters

The new wonder animals from Syria. Often called Toy Bears. Delightful pets. Everyone wants them. Laboratories need thousands. Clean, odorless. Raise any-where. A profitable and interesting hobby or business. We furnish breeders and instructions. Write today for free book.


There has been some question as to whether hamsters are in fact from Syria. The answer is, that the most popular breeds are. A little more info from Hamster Hideout:

Syrian hamsters are probably the most common domesticated hamster. All Syrian hamsters in captivity are believed to be descended from a mother and her 12 cubs who were dug out of a burrow near Syria, in 1930.

Adult hamsters can grow up to 18cm in length. with females being slightly larger than the males. Adults are fiercely territorial and should be housed individually due to the frequent and fierce fighting with other hamsters.

Since Syrian hamsters are bigger than the other species, they can cope with more handling before they get tired. They also seem to be more responsive to what is going on around them.

The Syrian hamster is also known commonly as the golden hamster, although today’s advance breeding techniques have developed more than 40 different colour types.

How Carnival Racketeers Fleece the Public (Aug, 1934)

How Carnival Racketeers Fleece the Public
MILLIONS of dollars are taken from the public by clever operators of the smaller sideshows and carnivals who have capitalized upon the American love for games of chance.
Cries of “Try your luck” still meet with ready response despite the fact that one might as well back a three-legged horse to win the Derby as to buck the carnival games and gyp wheels. But the gullible bystander persists. He believes that luck and the law of averages has something to do with it-and he’s right; but the luck is all with the operator. The player doesn’t stand a chance. He can’t win because the games are set against him.


Of course this is also the perfect tray/table for cutting and snorting coke. In fact, doesn’t that girl on the right look like she’s holding a credit card? No wonder they’re all smiley.

TRIPLE-PURPOSE MIRROR can be used as a wall mirror, below; coffee-table top, at right; or as a serving tray. The hand-holds are recessed. Mirror is 16″ by 26″.

Egg Aquisition Device (Mar, 1939)

Old Horn Calls Egg Dealer

“BLOW FOR EGGS” reads the odd sign over an old horn fitted with bellows and mounted on a roadside tree on an English poultry farm. A toot on the horn denotes the presense of a customer when the owner is working at a remote point on the farm.

Machine Speeds Pin Setting (Sep, 1949)

How Bowling Pinsetters

Machine Speeds Pin Setting

Pin setting is speeded by a new electric machine that completes the operation without supervision. As soon as the pin boy pulls a lever, he can moce to an adjoining alley without waiting to lower the machine and set the pins. Loading is made easier and faster by specially designed pin-spotting collars. A safty release which disengages automatically when there is interference with the downward movement of the pin-setter deck protects the operator and prevents damage to off-spot pins.

White House HVAC (Jul, 1952)

White House Weathermaker

Comfort of the President and his household will be assured by a new electronic control panel which regulates temperature and humidity in the White House. The complex board monitors the action of 106 thermostats in the modernized executive mansion, which is said to contain the most elaborate year-round air-temperature system ever installed in a residential building. Conditions can be checked from the panel and proper changes made.

Electric Cattle Prod (Jan, 1936)

Caption: “Get along little piggie, get along” sings this driver as he applies his electric driving rod. The piggie gets a jolt that moves him along on the double, but he is hurt in no way.

It’s Shocking, But Pigs Do Behave

Reluctant pigs and cows, and even stubborn mules respond to the touch of a new instrument designed to facilitate driving live stock up the loading chute.

The device made on the order of the familiar stock yards cane is tipped with two rounded metal projections which release a sharp jolt of electricity when applied to the hide of the animal. The startled creature though injured in no way, steps up the chute in lively fashion after one application. Pocket batteries supply the power.

Snorkel Like a Submarine. (Aug, 1951)

It would have never occurred to me to explain a diving snorkel by referencing a submarine, rather I would do it the other way around. What do you think they called it before a “Snorkel”?

Swimmers Get a “Snorkel”
Breathe through the mouthpiece of a midget “snorkel” like a submarine’s, and you can stay under water by the hour. For locating fish, or just for fun, it’s sold at $7.50 by Abercrombie and Fitch, New York. At right, a well equipped swimmer uses snorkel, underwater-vision mask and foot fins.