This is the first in a really weird series of ads I’m posting from the Ford Instrument Company. All of them involve these two little dolls doing things like launching missiles or torpedoes, shooting guns, or manning radar stations. Very odd stuff.
about missile guidance
…AND FORD INSTRUMENT COMPANY
To make sure that a missile hits its target, Ford Instrument provides it with a guidance system that is sensitive to the variable conditions it meets along the way. If you have problems in this field, it will pay you to talk them over with Ford engineers. Guided missile devices are typical of the systems that Ford designs and manufactures for the Armed Forces and the Atomic Energy Commission. Thousands of Ford specialists are now working on such projects as electronic, hydraulic, mechanical and electrical servo-mechanisms, computers, controls and drives.
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PEACE MAKER
They called this weapon the Peacemaker. In the hands of the Western lawmen, it brought peace and order to the turbulent frontier.
In the West today, Sandia Corporation engineers and scientists explore new frontiers in research and development engineering to produce modern peacemakers . . . the nuclear weapons that deter aggression and provide a vital element of security for the nations of the free world.
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The plane that helped win the war now helps win the peace
—the Douglas C-54
Last August nearly 4,000 Moslem pilgrims bound for Mecca were stranded in Beirut 800 miles from the holy city.
In one of the finest demonstrations of international good will, the Department of Defense provided a “magic carpet” in the form of the Military Air Transport Service to speed these pilgrims on their way.
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First in a series of ads for the Lycoming corporation by Boris Artzybasheff.

New “ticker” for tanks
For a dependable tank “heart” — 500 horsepower’s worth of rugged air-cooled engine—U. S. Army Ordnance looks to Lycoming’s precision production.
Rumbling over rugged terrain . . . crushing enemy obstacles . . . surviving heavy fire—our “G.I.” tanks must have powerful, dependable engines to stay “alive” in combat. That’s why the Army Ordnance Corps relies on Lycoming to turn out air-cooled “tickers” for new-type tanks now in production.
Maybe you need a complete engine, or a single precision part. Maybe you have “only an idea” in the rough or blueprint stage that needs development. Or a metal product that needs precise and speedy fabrication. In any case-look to Lycoming! Lycoming has a long-tested reputation for meeting the most exacting and diverse metal-working requirements, both industrial and military. Whatever your problem—look to Lycoming!
Lycoming’s wealth of creative engineering ability,its 2-1/2 million square feet of floor space, its 6,000-plus machine tools stand ready to serve your needs.
It seems like they didn’t quite understand that the planes were the important part, not the tower.
Giant Air TOWER to GUARD PARIS
TO GET defense aircraft into action more quickly, architects of Paris have worked out plans for a huge aerodrome tower, more than a mile in height, which will literally hurl planes, into the air at the 5000-ft. level, ready for combat.
High-speed elevators would bring planes from the roof-top-level landing field up to each of the three aerodrome platforms. Swooping downward after leaving the inclined take-off platform, planes would reach flying speed with little loss of altitude.
Who knew felt was such an important component in making atomic bombs?
American makes science serve its customers
It may surprise you to learn that American Felt Company keeps a Geiger Counter open in its Engineering and Research Laboratory. It is used to make sure no radioactive atomic particles from the atmosphere get into wool or other fibres used in making felts for industrial filtration, as in film, chemical or drug manufacture. All the other devices listed here have special applications, and are employed by chemists, engineers and technicians in our Laboratory to check every phase of our operations accurately. We are proud of our scientific approach to technical problems and invite your inquiries.
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This reminds me a lot of that Robotic Pack Mule video that’s been going around.

COMBAT VEHICLE “WALKS” LIKE A MAN
An Original MI Design by FRANK TINSLEY
IMAGINE, if you can, machines that walk—articulated mechanical “mule trains” that could thread a tortuous path through boulder fields and forests and negotiate mountain passes with heavy loads of freight. Sound crazy? Well, our Armed Forces and Space Authority are dead serious about it. Right now engineers are perfecting pilot models that are already walking around laboratories and testing grounds.
One of these devices is the solar-powered Moon Rover vehicle intended for remote-controlled reconnoitering of the moon. Designed by the engineers of Space-General Corporation, the Moon Rover will be lofted to our lunar satellite by an Atlas-Centaur rocket. Upon landing, the six-legged explorer will unfold, raise its panel of sun batteries and, with the power thus generated, march off about its business at a brisk three mph, picking up geological samples with pincer-like fingers, analyzing them and flashing the information back to earth.
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