YOU’LL HAVE PLENTY TO SHOW OFF in the high-spirited performance of your NEW CHEVROLET. With its radical new Turbo-Thrust V8* and new action in all engines, it’s so quick, agile and eager that once you take the wheel, you’ll never want to leave it. You’ve got your hands on something really special!

Your pride can’t help showing just a bit when you slide behind the wheel of this new Chevrolet. You couldn’t be sitting prettier—and you know it.

You’re in charge of one of the year’s most looked at, most longed for cars. Chevy’s crisply sculptured contours and downright luxurious interiors are enough to make anybody feel like a celebrity.

Move your foot a fraction on the gas pedal and you feel the instant, silken response of a unique new kind of V8. You ride smoothly and serenely—cushioned by deep coil springs at every wheel. You can even have a real air ride*, if you wish.

See your Chevrolet dealer. . . . Chevrolet Division of General Motors, Detroit 2, Mich. * Optional at extra cost.


  1. Charlene says: July 20, 201112:21 pm

    What are they all waving at? A passing Lockheed Electra?

  2. M.S.W. says: July 20, 201112:41 pm

    Perhaps “Charlene” the Lady in the picture is waving at her beloved mother flying off in the plane after a long visit with the family. The Man in the picture was so anxious to see her depart he drove her straight to the plane on the tarmac. 😉 (Note: his glasses look like those faux “X-ray vision” ones available in the ads from the little kid’s comic book. )

  3. Rangachari Anand says: July 20, 20112:22 pm

    I’d attribute their expressions to simple youthful exuberance.

  4. Michael C says: July 20, 20113:45 pm

    I like how the old ad’s show case the way we have changed. Have you noticed in most of the car ad’s of the 50’s, the kid(s) are playing in the car. Today they are staring at the DVD system, or sleeping.

  5. Hirudinea says: July 20, 20114:33 pm

    @ Charlene – I think the shadow is from an F-86 Saber, jet fighters were really popular at the time, real high tech, the perfect thing to associate the car with.

    @ M.S.W. – The woman and child are waving for help as the driver is obviously blind.

  6. Charlene says: July 20, 20116:08 pm

    @Hirudinea Blind and in his bathrobe….I guess he never did want to leave his Chevrolet.

    …although I’m still confused as to why M.S.W. put my name in quotes.

  7. Toronto says: July 20, 20118:57 pm

    Not blind – dead. It’s the original “Weekend at Bernie’s” – gone horribly, horribly wrong. The woman is throwing money out of the car, and the boy is about to release one of his “Molotov” model plane as soon as they pass that smug 2 year old in his steam car.

    Gad, I miss the ’50s.

  8. K!P says: July 21, 20112:48 am

    in the words of Nelson Muntz: HA-HA! Dude is driving a pink car!

  9. dergutie says: July 21, 20117:26 am

    All of them unencumbered by seat belts. The very expensive optional “air ride” suspension was a huge bust. It was very unreliable and failed often. If one saw a GM car from that vintage parked and about an inch off the ground, you knew the hapless owner had “air ride.” It got to the point that when selling these GM cars used they were cheaper with the option. Kits were sold that they could be converted to regular steel springs.

  10. M.S.W. says: July 21, 20119:28 am

    The reason I wrote your “Name” in Quotes “Charlene” is because that your online persona(screen name) can be anything you wish to be called (example of anything goes: K!P ). Thus I put your posted screen name in quotes in order to make it clear that it was a screen name within the content in the posting.

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