Cocomalt Ad Full of Naked Children (Nov, 1934)
This is a really weird ad and nowadays it would probably be considered child porn. The message I got was: “Feed your kids Cocomalt so you don’t have to send them to visit pervy sunlamp guy.” And what is going on with the long line of half naked kids in dragging sleds through the snow? They look like they’re from a Siberian version of Mad Max: Beyond Thunderdome.
Now Your Child Can “Drink Sunshine” 3 times a day
ONE OF SUNSHINE’S GREAT BENEFITS in this Vitamin D food
WE HAVE been called “a nation of sun-worshippers.” By sunlamps, by exposure, by every means possible we try to obtain as much sunshine as possible.
Here is one of the important reasons why: In the rays of the sun there exists a force which, acting upon the body, produces that precious elementâ€”Vitamin D. This Vitamin D enables the body to utilize efficiently the food-calcium and food-phosphorus in the development of sound, even teeth â€” straight, strong bonesâ€” well-formed, husky bodies. Of all the many great benefits of sunshine, this is perhaps one of the most significant.
But not every child can bask in the hot sun every day of the year. Dark days keep him a little prisoner … indoors. Fortunately, Cocomalt is rich in Sunshine Vitamin D; so that now every mother can be sure her child is getting this precious vital element â€” even in dull, wintry weather. Instead of absorbing it through the skin, the child “drinks” itâ€” in this delicious chocolate flavor food-drink. The rich Sunshine Vitamin D content of Cocomalt has been added by special processâ€” under license by the Wisconsin University Alumni Research Foundation. Cocomalt also provides your child with extra carbohydrates, extra proteins, extra minerals (calcium and food-phosphorus). It comes in powder form only, easy to mix with milk. Delicious HOT or cold. At grocery and good drug stores in 1/2-lb., 1-lb., and 5-lb. air-tight cans.
Special trial offer: For a trial-size can of Cocomalt, send your name and address, with 10c to cover the cost of packing and mailing, to R. B. Davis Co., Dept. 8-M Hoboken, N.J.
Cocomalt is accepted by the Committee on Foods of the American Medical Association. It is composed of sucrose, skim milk, selected cocoa, barley malt extract, flavoring and added Sunshine Vitamin D