Cordless Wonder (Nov, 1979)

Note the “awe-shucks” pseudo-honesty about the phone’s flaws.

Cordless Wonder

For $89.95 the Mura cordless telephone sounds like a bargain. But wait until you hear about its many disadvantages.

It’s about time. For years you’ve seen ads for cordless telephones selling for between three and four hundred dollars.

Now through some very clever planning and a sprinkle of new technology, Mura Corporation has come up with a cordless telephone that sells for $89.95. However, it has major disadvantages that could totally discourage you from buying the system-but more on that later.

ONLY IN AMERICA
The Mura weighs only 12 ounces and measures 1-1/2″x 2-3/4″ x 6-1/2″. The system includes a base unit that plugs into your telephone jack. You carry your cordless telephone with you and when your phone rings, you press a button and answer. And you can talk to anyone as long as you remain within 400 feet of the base unit.

But wait. We mentioned that the phone had major disadvantages. And it does. But first, let’s outline some of its major advantages. Convenience You don’t need an extension telephone. With the Pocket Phone you have an extension phone that you can take with you – in the bath, in the den, in the garden, or to your neighbors.

Intercom You can use the base unit to page the person holding the cordless telephone. For example, if you’re in your office and someone outside has the unit, you can press a button on the base unit and buzz the portable phone -just like on an intercom. Simply by talking on the phone plugged into your base unit, you can talk with someone on the remote phone. It’s ideal for home or factory use. Price The cost of the Mura remote telephone is only $89.95. Compare this price not only with the cost of other $300 remote telephones but with conventional phones as well, and you can appreciate what a major breakthrough the Mura system represents. But there’s more.

You can plug any conventional phone into the base unit and carry on a three-way conversation. You can answer a call at the base unit and signal the remote unit to pick up the line. You can cut out the remote phone from the base unit if you want to keep a conversation private.

TALK OF VALUE
You can carry the cordless telephone with you with its antenna collapsed and the battery on standby. When a call beeps your unit, you simply extend the antenna, turn the power on, and start to talk.

The unit is FCC approved for connection directly into your telephone line. If you don’t have a four-pronged jack or a modular connector, simply call your telephone company. They’ll promptly install a jack for you and the cost will be around $15 or less depending on your location.

NOW THE CATCH
We mentioned that there was a catch – a few major disadvantages that you, as the consumer, should know about before you consider purchasing this product. Here they are: Forget About Dialing The new Mura Pocket Phone can’t dial out. It only receives calls. To many people, this doesn’t matter because 90% of remote phones are used to receive calls and not to place them. By eliminating the dial, Mura has cleverly saved consumers hundreds of dollars.

Forget About Steel Walls The Mura unit won’t penetrate them. This means that if you want to use your phone in a factory with metal walls, your unit won’t work. But for most factories and practically all homes, the unit is ideal. Forget About Snooping The unit has only a 400 foot range. At first this might seem awfully short, but nobody can snoop in on your conversations if that person is beyond this range, and 400 feet is more than enough for most applications. Most cordless telephones operate in the 27 megahertz range-the same frequency area used for citizen band radios.

The Mura uses the 49 megahertz range. This frequency has clearer reception with practically no interference.

The above are the disadvantages. For 90% of you, they don’t mean a thing. For those 10% of you who need a dial, we would recommend the more expensive cordless telephones.

But for those of you who will accept its disadvantages, you’ll be in store for the greatest idea in telephone convenience since the cordless telephone was first introduced. In fact, rather than install an extension phone, why not consider the Mura instead?

TRY IT FIRST
We suggest you try the Mura Cordless telephone system in your own home, office or factory. Use it for 30 days. Take the phone to your next door neighbor’s house or with you to the bathroom while you take a shower or bath. Take it with you on your patio or balcony, or bring it in your garden as you work. Use it in your factory as an intercom or in your office as a remote telephone.

After you’ve given it a thorough test, then decide if you want to keep it. If not, no problem. Simply return your system for a prompt and courteous refund including your $3.50 postage and handling. You can’t lose.

HERE’S THE WAY
To order your unit for a 30-day test, simply send your check for $89.95 plus $3.50 postage and handling to JS&A Group, Inc., One JS&A Plaza, Northbrook, Illinois 60062. (Illinois residents please add 5% sales tax.) Credit card buyers, call our toll-free number below. We’ll send your base unit, cordless telephone, rechargeable batteries, recharger, complete instructions, our 90-day limited warranty, and the address of the closest Mura Service Center or service-by-mail station.

Your unit is backed by Mura Corporation, a 17-year old company famous for their microphones, headsets, and other audio products. JS&A is America’s largest single source of space-age products-further assurance that your modest investment is well-protected.

Very often when a product’s disadvantages aren’t made clear to the consumer, that product ends up being a disappointment. By explaining the major disadvantages of the Mura cordless telephone, not only are we avoiding a possible disappointment, we’re proving just how great a product it really is. Order a Mura cordless telephone at no obligation today.

JS&A Products That Think

Dept.PS One JS&A Plaza Northbrook, ILL. 60062 (312) 564-7000 Call TOLL-FREE …800 323-6400 In Illinois Call… (312) 564-7000 ©JS&A Group, lnc.,1979

1 comment
  1. awbrynes says: December 5, 201210:19 am

    90% of remote phones are used to receive calls but not place them” I think the ad is overlooking the basic fact that they’re selling a PHONE that can’t make CALLS.

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