Cut Your Cost of Candlepower (Sep, 1914)

Cut Your Cost of Candlepower

The same quantity of electricity that makes 16 candlepower of light in an old fashioned carbon lamp will make 56 candlepower in a National Mazda lamp,—
—more than triple light for equal cost!
—40 candlepower absolutely free!

This is the light-increase with only one National Mazda lamp. Multiply it by the number of carbon lamps now in your home and you can tell how much light you pay for but don’t get.

Rugged, low-priced National Mazda lamps always give you three times as much light as carbon lamps at the same cost.

You may think it is thrifty to save carbon lamps until they burn out. It is not. . .

Current costs more than lamps.

Your meter will measure far more expense in wasted current with carbon lamps than the cost of replacing them now with rugged National Mazda lamps that will triple your light.

True economy, finer hospitality and better hygienic conditions all require the use of National Mazda lamps from cellar to garret. Put one in every socket.

Get National Mazda Hylo (turn down) lamps for your hall and bathroom. Get National: Mazda lamps for your car, candelabra and pocket flash light. Get big National Mazda lamps for your store-front, shop or office. Use Holophane reflectors with National Mazda lamps everywhere and still further cut the cost of candlepower.

National Mazda lamps from this Blue Convenience Carton will triple your light and stop your current-waste. Buy a full equipment of these lamps from the agent who shows this carton in the window this week.

TOTAL Lamp Works OF GENERAL ELECTRIC CO.

36 Nela Park, Cleveland, First City in Electric Lighting

4 comments
  1. Stephen says: May 2, 20125:00 am

    This is what was known as a “squirrel-cage” filament. Incandescent filaments only produced so-and-so many lumens per unit distance, so the more filament you could get into the bulb, the brighter the light. The “squirrel cage” filament zigzagged back and forth between the top and bottom of the bulb, creating more length. Ultimately incandescent filaments were supercoils – a fine coil further coiled into a larger coil – before compact fluorescent lamps made them more or less obsolete.

  2. JMyint says: May 2, 20129:41 am

    I have often wondered why they named their lamps Mazda and not Ahura. Ahura means light, Mazda means wisdom.

  3. Hirudinea says: May 2, 20122:11 pm

    @ JMyint – Well there were very few people who even know what Mazda meant so I’m sure they weren’t worried about complaints. (Except from Iran maybe. :) )

  4. experiment 626 says: May 2, 20127:40 pm

    I bought a 1943 GMC CCKW back in December and the service manual recommends the Mazda bulbs for the head lights and I damn near chocked on my popcorn I was eating at the time! Since it was WW2 and the only Mazda I knew of was the Japanese car maker but now I know better!

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