DISCRIMINATING PEOPLE PREFER HERBERT TAREYTON (May, 1952)

DISCRIMINATING PEOPLE PREFER HERBERT TAREYTON

Discriminating people prefer Herbert Tareyton. They appreciate the kind of smoking that only fine tobacco and a genuine cork tip can give. The cork tip doesn’t stick to the lips . . . it’s clean and firm. And discriminating people prefer Herbert Tareyton because their modern size not only means a longer, cooler smoke, but that extra measure of fine tobacco makes Herbert Tareyton today’s most unusual cigarette value.

THERE’S SOMETHING ABOUT THEM YOU’LL LIKE

Copr., The American Tobacco Company

2 comments
  1. Kosher Ham says: February 17, 201212:17 pm

    Later, weren’t the Tareyton smokers the ones who would rather fight than switch?

  2. Charlene says: February 17, 20125:38 pm

    Gloria Welch Case preferred switching to fighting: she divorced Robert B. Case in 1957 and married Emmet Whitlock, a stockbroker. She died in 2003, predeceased by her husband and survived by two daughters.

    Her father, Leo Welch, was the chairman of Standard Oil.

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