DISCRIMINATING PEOPLE PREFER HERBERT TAREYTON (May, 1952)
DISCRIMINATING PEOPLE PREFER HERBERT TAREYTON
Discriminating people prefer Herbert Tareyton. They appreciate the kind of smoking that only fine tobacco and a genuine cork tip can give. The cork tip doesn’t stick to the lips . . . it’s clean and firm. And discriminating people prefer Herbert Tareyton because their modern size not only means a longer, cooler smoke, but that extra measure of fine tobacco makes Herbert Tareyton today’s most unusual cigarette value.
THERE’S SOMETHING ABOUT THEM YOU’LL LIKE
Copr., The American Tobacco Company
Later, weren’t the Tareyton smokers the ones who would rather fight than switch?
Gloria Welch Case preferred switching to fighting: she divorced Robert B. Case in 1957 and married Emmet Whitlock, a stockbroker. She died in 2003, predeceased by her husband and survived by two daughters.
Her father, Leo Welch, was the chairman of Standard Oil.