DON’T RIDE WITH DEATH (Dec, 1952)

DON’T RIDE WITH DEATH
USE AIRPLANE STYLE SAFETY BELTS

Records show that being thrown against the dash Or windshield and being thrown out of the car in accidents are the chief causes of fatalities and serious injuries. In most cases, use of a safety seat belt would have prevented those deaths and injuries. Safety seat belts reduce body fatigue on long drives and increase your control over your car. Belt has instant release buckle (webbing comes in blue, black, gray, green, brown and maroon. Meet all
government safety standards. Easily installed on any car seat.

Single Belt Assembly……………………..$ 9.95 ppd.
Double Belt Kit ………………………… 18.95 ppd.
Four Belt Kit (4 passengers)………………… 24.95 ppd.

8 comments
  1. fluffy says: November 14, 20071:59 am

    Interesting. Some comic (I think Jerry Seinfeld, but it may have been someone else) has a standard bit about how the higher up and more dangerous you go, the less protection you have, with airplanes being at one ridiculous extreme and roller skates (with the full body protection) being at the other, with a car in the middle. So it’s interesting that originally, airplane seat belts were an upgrade from the car’s.

  2. Blurgle says: November 14, 20073:40 am

    The truth is that the higher up and faster you go, the less they can do to protect you.

    That is also why everyone is allowed to roller-skate but only pilots with years of training and experience can fly a passenger jet: prevention is the only thing they can do.

  3. Mike Brown says: November 14, 20077:44 am

    Airplane seat belts weren’t just an upgrade of car seat belts – they were the only seat belts any consumer would ever have seen in 1952. Cars didn’t have seat belts at all as a general rule until the mid-1960′s – they weren’t even an option in American cars until years after this ad ran (Ford and Chrysler only began offering them in some models in 1956, and they weren’t at all popular). My father put aftermarket belts like those in the ad into our ’61 Ford and bought belts for our ’65 Chevy when they became available as a factory option. It wasn’t uvtil the late 60′s that they were Federally required.

  4. Eli says: November 14, 200710:10 am

    I hadn’t realized that seatbelts as standard equipment are a relatively recent development. This sheds some light on the genre of car accident songs (“Tell Laura I Love Her”, “Leader of the Pack”, etc.) of the ’50s/’60s.

  5. Orv says: November 14, 20073:20 pm

    Safety belts on airplanes aren’t just there in the unlikely event of a crash. They’re also there to keep you in your seat in severe turbulence, so you don’t bounce around and hit your head on things.

  6. Neil Russell says: November 14, 20073:25 pm

    My dad always bought seatbelts for our cars too, it was one of the deciding factors in buying a 1962 Rambler that seatbelts came standard in it.
    From the stories I have heard and read about the auto industry in the 1950s the theory held that seatbelts implied that the car wasn’t safe.

  7. Erika says: November 14, 20079:22 pm

    no seatbelts on our ’73 (I think) Hillman Imp.

    mind you, it had the engine of a sewing machine, so perhaps none were necessary…

  8. Adrian says: November 15, 20072:08 am

    As shown in the cartoon example above, a lap belt would not have prevented you becoming very close friends with the steering wheel.

    An Aeroplane lap strap would only have helped in preventing a passenger from being jettisoned from the vehicle. It was ‘Lap and Diagonal’ belts that introduced a reduction in injuries and fatalities.

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