Feeding was such a mess until Westvaco had a doggone good idea (Apr, 1965)
Feeding was such a mess until Westvaco had a doggone good idea
Rover couldn’t care less about how his food is packaged—but Westvaco couldn’t care more. Proof: this unusual canine six-pack with a throw-it-away feeding tray for each can. Good idea? We might have an even better one for you. For more information on Westvaco packaging, technical service and graphic arts experience, write: West Virginia Pulp and Paper, 230 Park Avenue, New York, New York 10017, Dept. AD-10.
Westvaco inspirations lead to new value in paper and packaging.
West Virginia Pulp and Paper
Name me a dog that wouldn’t eat the “throw-away” feeding tray.
Now I can get a six-pack for me and the dog, and we don’t have to share!
Recycling wasn’t an issue then; doubtful this would be a winner today. Although Charlene said it best “What dog wouldn’t eat the tray?”. I’m sometimes surprised mine doesn’t eat his ceramic dish.
@Charlene: That might be considered a bonus! Nothing for you to pick up or clean, the dog gets some fiber in its diet – win, win!