FROTHY FREEDOM! (Oct, 1965)

Honestly, I just scanned this because the headline reminded me of Rick Santorum. (NSFW if you click on some of those links)

FROTHY FREEDOM!

Nothing expresses you like your hair. Used to be teased, held rigidly in place. Now let it go!

Hairstyles come and go. And it’s important to keep up with them to show you’re aware of the all important world around you. But no matter what happens, the part that is important is strong, clean hair. To keep it clean, you must shampoo at least once a week (oftener if you have an oily skin condition.) You can’t wash it too often if you are careful to rinse thoroughly. It’s the leftover shampoo that’s damaging . . . just as the grit and grime were before you got rid of those twins of terror. Having dealt with clean hair we now turn to the word strong. Overteasing and backcombing any hair will weaken it, cause it to break off and generally damage the hair shaft. But many hairstyles demand a certain amount of this treatment to keep their shape. The answer is to tease gently, starting at the hair end. When combing out also start at the very end and gradually work up to the crown. Now that your topnotch is topgrade, beware of accepting any style because it’s new. It’s still smart to sport a hairdo that does something for your face and figure rather than one that does nothing except say, “I’m news. Look at ME. Don’t look at her.” Here are lots of styles to choose from and do pick wisely. Goodfungoodfun.

The secret in this style is the cutting. (Fact is, that’s the secret to most successful hairdos.) Notice how the hair falls in layers. And remember that short manageable hair is easier to control when cut properly so that the sheer weight of the hair doesn’t pull down, lets hair stay lifted.

While the cutting is always important, here it’s the parting that makes the hairdo. The hair is manipulated like a wide bandeau to separate the bangs and the back hair which is lifted. With such low bangs the guiche is pulled back to cover the front of the ear.

Having just said that curly is the magic word for hair this Fall—what do we do? We show you a textured hairdo because we’re sharp enough to know that curls aren’t becoming to everyone. The model who already had light hair has used Roux’ Gilded Lily semi-permanent rinse to brighten mousey blonde hair.

An artful comb that looks deceptively like the-girl-next-door. Like everything that looks easy, it takes careful planning to come out looking so simple. Notice how the side hair comes up on the cheek in two points for extra flattering softness.

The very crown of hair is a real froth. But it wouldn’t be as effective without the firm contour of the hair below. This style is a fine example of the philosophy of the New hair treatment. Have it look slapdash, concealing all the extreme care that went into achieving the very casual look.

We haven’t given setting instructions for each hairdo because we thought it would be | more helpful to give you the fundamental rules for making hair behave the way you want it to. It stands to reason that big curlers make loose curls, smaller curlers make tighter curls. Short hair must be pincurled to give body and shape. To achieve height at the crown of the head, set one row of curls wound forward and the next moving in the opposite direction. The conflicting movement will lift the hair. Use scotch tape to make gentle curves for bangs.

This head was treated to Roux’ Fanci-full temporary rinse in a warm natural color called Nice Change. See how the bangs swirl around and become part of the high-rising crown hair. The side hair seems to fall straight, but it actually archs out from the cheeks to give contour to the whole setting. All very artful.

3 comments
  1. Charlene says: May 5, 201111:34 am

    “Cheek-hugging guiche”! It’s like walking around with a tattoo of an anvil on your cheek.

  2. tom says: May 6, 20116:47 am

    The only thing that would be better than these would be Rick Santorum wearing one of them. The NSFW blogs about him are a hoot, if you’re not easily offended.

  3. Donna Lethal says: May 29, 20111:37 am

    Oh! I just love these styles. When’s the last time you heard the word “guiche”?

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