GIFT WRAPPING HELPS SELL NEW HOUSE (Jul, 1937)

The lack of oxygen might make it easier to sell to prospective buyers.

GIFT WRAPPING HELPS SELL NEW HOUSE
By doing up a seven-room “model home” like a box of candy, in a popular transparent wrapping material, a Long Island, N. Y., firm of builders drew a crowd of nearly 6,000 persons to its first public showing. The wrapping consisted of 6,000 square feet of the glistening paper, ornamented with a huge red bow and parted at the door with a fourteen-foot slide fastener to admit visitors.