Give Her a Hoover (Dec, 1937)

Nothing says “I love you” more than a vacuum. Well except maybe a festive plunger or toilet brush.

Though, holy crap those are expensive! In 2010 dollars the middle one would cost about $1,200. Nowadays that would get you a Dyson that rides on top of a herd of Roombas.

Give Her a Hoover
and you give her the best

Nearly 700,000 husbands have given the Hoover for Christmas

It’s the all ’round gift for all the year ’round, to make cleaning easier for every woman who owns it.

This Christmas there’s a Hoover Cleaning Ensemble for every house and house wife. It’s the new idea—rug and furniture cleaner in one ensemble. Saves her strength —easier to use —made with magnesium, one-third lighter than aluminum. Saves her time—converts instantly from rug to furniture cleaner. Convenient rug adjustment. Handy Cleaning Kit. Electric Dirt Finder. Saves rugs — Hoover’s exclusive, patented Positive Agitation removes nap-cutting embedded grit. Thrills her— with the modern beauty of the new streamline design by Henry Dreyfuss.


Here ore the three Hoover models — each a great value in its field. Choose the one that suits your needs and your pocketbook.

Hoover Cleaning Ensembles

(30th Anniversary Hoovers with Positive Agitation)

New Hoover Model 25 Cleaning Ensemble at a new low price, illustrated.
Cleaner only……………….$65.00
Cleaning Tools……………..$14.50

Hoover One Fifty Cleaning Ensemble with automatic rug adjuster, time-to-empty signal, two speeds.
Cleaner only……………….$79.50
Cleaning Tools……………..$16.50

Also the low-priced Hoover “300”, full size,
quality built. Cleaner………$49.75
Cleaning Tools……………..$14.50

COMES WRAPPED IN Christmas Cellophane

Pick up your phone—call your leading local store that sells Hoovers. Tell them to send a Hoover man to see you. He’ll handle the whole thing—and see that your Christmas Hoover is delivered in a handsome cellophane package.

  1. Stephen Edwards says: December 8, 201011:26 am

    A friend considered getting his wife a vacuum cleaner as a gift, but thought better of it and instead bought her a book on massage.

  2. Kosher Ham says: December 8, 201011:31 am

    For a romantic gift, this one really sucks!

  3. JMyint says: December 8, 20101:42 pm

    Yeah it was so much better when the wife had to drag the rugs outside and spend a couple hours beating them each week. People today take such devices for granted, but think of how hard it was to do those jobs without modern appliances. Men who bought these things as gifts did so because they wanted their wives to have more free time.

  4. Charlene says: December 8, 20102:25 pm

    That’s not the whole story by far, JMyint. Men also bought appliances because in that time period, women were expected to be nothing but family support. Even their hobbies were supposed to benefit their families more than them.

    And in this time period, the vacuum absolutely did *not* save the average housewife a moment of work: quite the opposite. Before the popularity of “time-saving” appliances virtually all women from prosperous families hired maids to do the hard work and never once in their lives beat a rug themselves, no matter how much they claim otherwise today. The vacuum (like the washer and dryer) increased the amount of work the middle-class housewife had to do, since she suddenly had to do it all herself. The vacuum even increased work for women from poor families, since it made it possible for them to own carpeting. It takes far less effort to keep a bare floor clean.

    The vacuum became popular partly because it works better than beating, partly because of the growing popularity of wall-to-wall, and partly because of marketing.

  5. Jari says: December 8, 20103:07 pm

    Ooof. Christmas cleaning ahead. Guess, who’s going to beat the carpets….

  6. Repack Rider says: December 8, 20106:06 pm

    She already wore out the mop I got her last year.

  7. GaryM says: December 9, 20107:35 am

    Charlene: This is a new one on me, complaining about the oppression of people who were rich enough to hire servants, and now suddenly had to do the work themselves.

    “The average housewife” you refer to becomes a “woman from a prosperous family” in the next. I hate to tell you, but average housewives don’t come from prosperous families with servants.

  8. JMyint says: December 9, 20109:39 am

    Hmm, my wife’s hobbies include quilting and crocheting. She will spend $500 to $1000 for material to make a quilt and then use it as a bed spread or give as a gift. They are some beautiful works of art though.

    It may seem hard to believe but prior to WW2 it was not uncommon for working class men to work 12 hours a day 6 days a week at their jobs, and their wives 16 hours a day 7 days a week. Children were seen as a family asset because they could help with the chores around the house.

    Imagine Charlene if just your own personal clothing had to be washed with a scrub board, hung on a line to dry, ironed with an iron that had to be heated on a stove. How long do you think it would take to do your laundry each week.

    Labour saving devices did get women out of the kitchen and away from chores. Especially working class women. They made their chores easier and quicker and granted them free time. Perhaps the first woman’s liberation movement could be credited to Westinghouse, Hoover, and General Electric.

  9. Jari says: December 9, 201010:05 am

    “Wash on Monday, Iron on Tuesday, Mend on Wednesday, Churn on Thursday, Clean on Friday, Bake on Saturday, Rest on Sunday.” And then preparing meals, milking cows, collecting eggs and feeding them beasts. Tending garden (veggies) etc.


  10. DouglasUrantia says: December 10, 201012:33 am

    When I was a child my chores were housework and yardwork. For this work my father gave us our allowance. On Sunday he gave us a coin for church. When I got good grades he also handed over some cash. Kind of embarrassing really. Today, I feel expressing love is a better way to raise kids. This is better than everything being conditional and based on money. He was basically following his father’s methods which were very strict and sometimes heartless.

    When I went to his office his business partners would slip me a few coins. This drove him mad. I liked to go downtown because I could buy swank boys clothes where he had accounts. Once he got rather irritated because I over did it. lol

  11. Wayne Johnston says: December 10, 20105:36 am

    Give her a Hoover and this could happen to you: http://link.brightcove…..

  12. George says: December 10, 20103:46 pm

    Oh how I hate vacuuming. Every week I’ve got to drag myself into the living room and press the button on the Roomba.

  13. katey says: December 11, 20109:18 pm

    Well, the home washing machine DID make more work for middle class (working class?) women- there was a time period where it was very common to send your washing ‘out’ if you were working class. (The upper class would have servents to do it at home.) When the fancy new automated washers and wringers came out, doing the wash at home became common again.

    Anyone who’s interested in this sort of technology/social change thing should check out this book:… A friend gave it to me as a gift and I enjoyed it. It talks about the washing machine, the typewriter, and the telephone, and how they changed women’s lives.

  14. whoozle whazzle says: December 12, 20104:54 pm

    @Wayne Johnston :


  15. DouglasUrantia says: December 12, 20105:09 pm

    If you want to give your wife a vacuum cleaner just bring it home some day and set it by the hall closet. Don’t say anything, she’ll eventually find it.

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