He Brings Machines to Life (Oct, 1954)
If you like these drawings, there are a bunch of his illustrations here: Boris Artzybashef
He Brings Machines to Life
THE transformation of harsh, cold machines into alert-looking, hard-working gremlins with faces, hands and feet is the unique achievement of cartoonist Boris Artzybasheff. His “living” mechanical monsters have created a sensation in the field of technical advertising.
It is not difficult to analyze the success of the animated machines. They convert a highly-specialized subject into one that everyone can understand and enjoy. This helps to sell a product and a company name. What more could an advertiser want?