Holstein Cows’ Milk and the State Requirements (Apr, 1916)

This is an odd early trade group lobbying ad, though I have no real idea what they are talking about I do think it’s sort of funny that the patchy printing on the f in the word “fitted” makes it look like another word that would kinda work there.

Holstein Cows’ Milk and the State Requirements

The efforts of State Boards of Health to protect the public with regard to its milk supply are commendable, but in many localities the milk standards adopted are absolutely contrary to the actual truth, as proven repeatedly by food chemists and physicians. In some States milk standards have been enacted into law which totally disregard the fact that it is the proteids, the flesh, strength, and muscle-building qualities of milk, which are desirable, as well as the fat content. Pure-bred Holstein cows’ milk, possessing the great and indispensable food-values, “proteids.” in superior quantity and being low in fat percentages, is oftentimes discriminated against by ill-advised laws and people who do not know, and yet it is acknowledged by experts to be the milk best fitted for mankind.

Ask your milk man for Holstein cows’ milk. If he fails to provide you, send us his name and we will try to secure a supply for you. Send for our new free illustrated booklet, “The Story of Holstein Milk.”


  1. Bob says: July 1, 20085:27 am

    Milk fat standards from the sound of it. Didn’t want producers skimming off the fat for butter and selling it as whole milk?

  2. Blurgle says: July 1, 200812:31 pm

    Assessing the fat content in whole fresh milk wasn’t usually difficult for the consumer – it was sold unhomogenized in glass bottles, so the buyer could see the layer of cream on top. It was much easier for shady food producers to sneak in substitutes for milk into processed foods such as ice cream and the like. They’d advertise these foods as being made “with whole milk”, but they’d instead use low-fat, low-nutrient substitutes such as combinations of whey and suet – sometimes with a touch of milk to make the advertising technically legal. Also, it was known by then that sick cows gave lower fat milk. Regulating fat content of milk was another safeguard against milk from cows with bovine TB getting into the food system.

    Unfortunately, dairymen whose cattle naturally gave less fatty milk were caught in the middle. They were ahead of the game – back then, whole milk usually had more than 5% milk fat, while now in most areas the requirement is 3.5%, which is about the amount a Holstein gives.

    As for food values…it’s true that few of the nutrients adults need are found in the fat content of milk, but even now pediatricians recommend that children age 5 and under drink whole milk if they drink cow’s milk.

  3. nlpnt says: July 1, 20087:07 pm

    This trade association is still around, and still based in Brattleboro.

    Funnily enough, “More pounds fat” appears in the lead pic on their homepage!


  4. Tammy Magill says: August 3, 20082:10 pm

    i would like if you could tell me if twins are good for breading.

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