“HONEY, GUESS WHAT I JUST BOUGHT?” (May, 1980)

“HONEY, GUESS WHAT I JUST BOUGHT?”

Little by little, across America, people are bringing home a delightful accompaniment to the automobile. The Vespa scooter.

What is this two-wheel appeal? It’s a totally unique kind of transportation that combines comfort, convenience and a stylish sense of sophistication.

The result is a vehicle with a low center of gravity that you ride with your feet on the floor.

You’re protected by a welded, unitized body molded in graceful, almost voluptuous lines by Italian designers. Inside the top models lies an engine powerful enough for freeway driving and an automatic oil injection. There’s electronic ignition and hydraulic front and rear suspension—even a hidden spare tire.

Vespa scooters’ ingenuous blend of style and over 30 years of engineering excellence and experience give you an excitingly different feeling of control and maneuverability.

You’ll feel confident to know that more than 6 million Vespa scooters and 2 million Vespa mopeds have been sold so far and that Vespa offers a 12-month, unlimited mileage warranty.

When scooting along barely above a whisper, its 70-140 mpg consumption rating provides a true sense of value and efficiency. We urge you to see your Vespa dealer now to take a test drive. Look in the Yellow Pages or write us for nearest location. And see if your new Vespa scooter doesn’t surprise you as much as it will surprise your friends.

PIAGGIO GROUP

vespa THE UNCOMMON CARRIER

6 comments
  1. Daniel Rutter says: May 6, 20118:46 pm

    “You’re protected by…” a quantity of fresh air, which safely separates your helmetless head and polyester-clad body from that oncoming ’71 Buick…

  2. Hirudinea says: May 6, 201110:40 pm

    @Daniel Rutter – True, but the front shield keeps the knees of your corpse in pristine, showroom condition!

  3. Charlene says: May 7, 201111:30 pm

    @Daniel Rutter: They don’t need helmets; they’re protected by the inch-thick layer of Aqua Net in their hair.

  4. Toronto says: May 8, 201111:53 am

    Seems to me that it’s the Buick that’s the problem in that scenario, not the Vespa.

  5. Hirudinea says: May 8, 201112:06 pm

    @Toronto – When your vehicles “crumple zone” is your skeleton everything is your problem, and I drive a scooter so I know what I’m talking about! (Never drive without a helmet either, if you do you obviously can’t afford to lose any more brains then you already have.)

  6. Grinder says: May 8, 20116:44 pm

    Vespas are sweet rides. Of course, you need a helmet, considering all the idiots on the road today. It’s just too bad the season for nice driving weather is so short here in Canada.

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