I used to WATCH the music on the ‘scope… (Jun, 1958)

I used to WATCH the music on the ‘scope…

…but a NORELCO speaker made me LISTEN!

Every time I bought a record. I used to set up the calibrated microphone. connect the oscilloscope. start the music with hated breath, and keep my eyes glued to the screen. If anything on the ‘scope pattern looked suspicious (something always did), I would start checking tubes, voltages and crossover frequencies, and examine the record under a microscope.

Then, at the house of a musician friend. I heard a NORELCO loudspeaker. I was suddenly carried away by the sheer joy of listening! What lovely sound! Clean, tight bass; creamy smooth highs; crisply defined middles it was music!

I rushed out to the nearest hi-fi dealer, bought my own NORELCO speaker, took it right home . . . and I am a different person today Man. just listen to that music!

(You can change your hi-fi life, too—just write to North American Philips Co.. Inc., High Fidelity Products Division, 230 Duffy Avenue. Hicksville. Long Island. N. Y.)

  1. Charlene says: November 16, 20109:41 am

    “Norelco: Turning Insufferable Electronics Dorks into Insufferable Music Dorks, One Speaker at a Time.”

  2. Rick Auricchio says: November 16, 20109:53 am

    I like the monocle.

    As for the writer’s “hated breath,” perhaps this is a clandestine ad for a halitosis remedy.

  3. DrewE says: November 16, 201011:34 am

    “hated breath” is an OCR error. The original reads “bated breath,” which makes a whole lot more sense.

    They did mess up on the very last line of the original, though, in offering a line of high-fidelity “peakers.”

  4. Kosher Ham says: November 16, 201012:34 pm

    I still like to watch music on an oscilloscope– I wish the windows media player was more adjustable; however the player does also have a spectrum display as well.

  5. Toronto says: November 16, 20103:25 pm

    I never knew the Norelco name was used on any Phillips products other than shavers (which you don’t want to listen to or even watch on an oscope.)

  6. George says: November 16, 20106:25 pm

    At least in the US, they used it on tape recorders, reel and cassette, at least into the 1970’s.

  7. Kosher Ham says: November 17, 20101:10 pm

    I believe that phillips invented the audio tape cassette. Outside of the US, they made radios, turntables, TVs and industrial equipment in addition to the audio equipment mentioned earlier.

  8. LightningRose says: November 18, 201011:29 am

    “…creamy smooth highs…”

    ummmm… yeah.

  9. Jari says: November 18, 201011:45 am

    KH: A kind of. Philips (yes, only 1 “l”) invented the compact cassette in 1962, there were other audio cassette formats available already. C-cassette prevailed, because it was licensed out without cost. And yes, they still manufacture those. At least all the Philipses in my electronics collection aren’t exactly quality products, when compared to most other brands of respective era….

  10. Toronto says: November 18, 20102:30 pm

    I had a portable Philips cassette recorder circa 1969 – it probably still exists at my folk’s place. It was mono, and in a “half rack” size with removable wooden side panels (low grade mahogany, I think.) It was incredibly solid, but reasonable quality and it had a good sound. I recall the only things I disliked about it was that (a) it ran on “C” cells which weren’t as common as “D”s then, and the ac cord was wired in and was a pain to stow. Later, the size became a liability, as I had a stereo Akai that was about 1/8th the volume. On internal speakers, the Philips still sounded better.

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