Mac Draw was originally called Mackelangelo? Yeah, I think they made the right choice there.
Also if you look at the text sample on page 17 you can see that they hadn’t even picked the font names yet. Geneva Chicago is called System.
The Apple Macintosh Computer
Mouse-window-desktop technology arrives for under $2500
by Gregg Williams
Apple established itself as one of the leading innovators in personal computing technology a year ago by introducing the Lisa, a synthesis and extension of human-interface technology that has since been widely imitated. Now the company has strengthened that reputation with a new machine, the Macintosh (above). In terms of technological sophistication and probable effect on the marketplace, the Macintosh will outdistance the Lisa as much as the Lisa has outdistanced its predecessors.
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I think this is the first time I’ve seen one of our regular commenter’s name mentioned in an article I scanned. Rick is the guy who modified the Apple II ROM for the IIe!


Apple’s Enhanced Computer, the Apple IIe
It’s like having an Apple II with all the extras built in.
It all began in the summer of 1977 at the West Coast Computer Faire. A fledgling computer company with an unusual name—Apple Computer— introduced a new hobby computer called the Apple II. The new Apple II was an impressive machine. It had BASIC in ROM (read-only memory), a built-in Teletype-style keyboard, high-resolution color graphics, and, once the new 16K-bit semiconductor memory devices became available, its memory could be expanded all the way up to 48K bytes. One of the first true home computers, it was completely self-contained, needing only a TV set for a display and a common cassette recorder for data storage.
Today, almost everyone is familiar with the Apple II. It can be found in homes, schools, laboratories, and businesses, and is being used in a wide variety of ways. During the past five years, an entire subindustry has sprung up around it that has, in turn, stimulated further Apple II sales.
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Also check out:
ASCII Art in 1939
Typewritten Flag (ASCII Art)
ASCII Art – 1948
I.C.S ASCII Art Ad
WHERE TO BUY IT?
NOW GET YOUR ANSWER COMPUTER QUICK!
PLAYBOY has programmed the names and addresses of quality retailers across the country, stores which handle the fine products advertised in this issue. To find those stores in your area that handle products in which you’re interested, simply use the attached reply card. Within 5 days you’ll receive a computer-printed letter with the answers. Why search around when you can relax?
REACTS
5-DAY READER ACTION SERVICE
This was when you could still buy the Apple II as a kit with just the motherboard. Also the floppy drive wasn’t released until the year after this ad.
Introducing Apple II.
The home computer that’s ready to work, play and grow with you.
Clear the kitchen table. Bring in the color T.V. Plug in your new Apple II? and connect any standard cassette recorder/player. Now you’re ready for an evening of discovery in the new world of personal computers.
Only Apple II makes it that easy. It’s a complete, ready to use computer—not a kit. At $1298, it includes features you won’t find on other personal computers costing twice as much.
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Yes, I know the ASCII standard wan’t established until 1967, but it’s the same general idea.
Typewriter Artist Produces Pictures Like Tapestry
Pictures that resemble tapestry are produced with a typewriter by Rosaire J. Belanger, a mill worker in Saco, Me. Belanger first draws a pencil sketch on a sheet of paper, then inserts it in his typewriter and fills in the sketch with various characters to produce shading and outlines. With carbon paper, he transfers the picture onto graph paper, and copies it on blank paper.
These are pretty sweet. I would love to have a kit-built paper tape reader at home.
They’re Here!
THE NEW HEATHKIT PERSONAL COMPUTING SYSTEMS
H8: 8-bit Computer $375
H11: 16-bit Computer
H9: Video Terminal
H10: Paper Tape Reader/Punch
The new VALUE-STANDARD in personal computing systems! Play exciting and challenging computer games, exercise your imagination and ingenuity with do-it-yourself creative programming, store and retrieve personal records like taxes and budgets, solve complex mathematics and scientific problems almost instantly, control your home appliances for best energy savings and efficiency — literally thousands of fascinating, exciting and practical applicatons. The Heathkit computer systems are low-priced, versatile and reliable — they’re the ones to have for REAL power and performance!
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What are the curved characters?
Typewritten Flag
Anyone can draw an accurate picture of the American flag on a typewriter, according to Menno Fast, a relief worker in Poland. Fast read a recent Popular Mechanics article on drawing pictures with a typewriter. He submits a drawing of the flag as proof that it can be made on an ordinary typewriter using standard spacing. The flag, with a full 13 stripes and 48 stars, appears to be rippling in the wind.
This would be a lot of fun without a text editor. One mistake and you have to start over.
More about ASCII Art on Wikipedia.
KEYBOARD ART
By Paul Hadley
WHILE purely entertaining, doodling with a typewriter gives vent to the imagination and originality of both the experienced and the hunt-and-peck typist. Fill-in pictures are the easiest to “draw” with a typewriter. An example is shown in the flower which is made with the letter X alone. Such pictures, whether a flower or a portrait, are made by using an outline of the subject as a typing guide. This is done by tracing the outline lightly on paper and backing it with carbon paper to type the picture. Caricature or cartoon “drawing” combines letters with symbols as shown in the examples below. Here, half-spacing of the typewriter is required, as in the case of the owl’s beak and feet. The log cabin shows what can be done in drawing a picture in perspective.