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Dec, 1936
Twenty Cents out of every Dollar of the income of the people is the cost of government in the United States
THE United States, your State, your City or your County must depend on taxation to pay its current expenses, to carry on its undertakings, to pay off its bonds. Every one—rich or poor—bears a share in the tax burden.
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A New Way of Keeping the Wolf from the Door
IN THE drought-stricken section of North Dakota, Ed M. Canfield, of Williston, and his wife, Dorotha, keep the wolf away from the door by dragging him in and making him pay the family's winter expenses. Canfield is one of the West's best coyote hunters. But, unlike other hunters, he uses an airplane to track down the coyote, or, to be more correct, his wife flies the plane while Dad Canfield handles the shotgun.
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"My dentist and my purse suggest the same toothpaste"
"Colgate's? - Why certainly! Nothing can clean them better. and when there's anything wrong with your teeth, young lady - you march right down to my office." Dad said we had to come down to earth—and meant it — so mother and I started to cut corners. Necessity brought me to my senses — in more ways than one.
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Pathetic little Alice...chosen Queen!
Pathetic little Alice…chosen Queen! They called her names, they teased her and left her out of their games and class plays. “She is such an unattractive child” the teacher said . . . And then Alice’s mother found a way to end the child’s indigestion. The difference is great between a smiling, healthy person and […]
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All the rich, pure goodness is in Campbell's Tomato Soup!
Just taste it! You'll realize at once why it is so famous! The vivid brightness, the freshness, the glowing, sunny healthfulness of tlie finest tomatoes are in it. When the first spoonful of Campbell's Tomato Soup reaches your lips, your appetite instantly responds—eager for more and more of its sparkling deliciousness.
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CANT SLEEP?
Try This Natural, Drugless Way Quiet Nerves -All-Day Energy Tomorrow ARE you one of those lucky people who drifts off to sleep almost the moment your head touches the pillow? Or do you frequently lie awake and toss—and then pay for it in a dozen different ways next day? If you're one of the latter, you know there's nothing more nerve-wracking than a restless, sleepless night.
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Make your home the center of the world!
$36.50 to $295 - Tax Paid Though you may live on an isolated farm ... or in an apartment in the heart of a teeming city... PHILCO makes your home the center of the world . . . the great world of music, entertainment, and current events. Through the magic of PHILCO, famous orchestras will move into your living-room to lavish their greatest talents on your entertainment.
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Heinz Ketchup Gives plain cooking chef's touch
TRY a dash of Heinz Tomato Ketchup on one of those simple, inexpensive dishes so popular right now! You'll be amazed at the delicious difference it makes —the chef-like touch of extra goodness it always gives. Rich with spicy flavor, color and savor, this famous sauce makes plain foods taste like more!
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THE MAN WHO COULDN'T KEEP A JOB - by Timmins
1. WELL, I START MY NEW JOB TOMORROW. LET'S HOPE THIS ONE LASTS! I'M TIRED OF HAVING TO CHANGE SO OFTEN. NEVER GETS YOU ANYWHERE OH, I WANT YOU TO MAKE GOOD! BUT DO BE CAREFUL ABOUT LITTLE THINGS
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Which star is nearest your age?
"Beauty is not a matter of Birthdays" Screen Stars declare—and these pictures prove it Which one of these lovely favorites is near your age? Do you, too, know that beauty is not at all a matter of birthdays? "We must keep youthful charm right through the years," the stage and screen stars say—"in spite of birthdays!"
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CRITICAL EYES ARE SIZING YOU UP RIGHT NOW
keep your face FRESH, FIRM, FIT Let your face reflect confidence — not worry! It's the "look" of you by which you are judged most often. Try for a sunny slant on life. Let Williams Shaving Service help you. It can! Cover your beard with the thick, quick lather that Williams is famous for (hard water or soft, hot or cold—it doesn't matter with Williams). What an easy shave! Your taut skin relaxes ... feels cool, supple.
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All women are equal in this
Her car may have twelve more cylinders than yours. Her clothes may be more expensive. Her home may be bigger and its furnishings far more luxurious. But there is one thing, and as far as we know, only one thing in the appointment and equipment of the American home which is the finest that money can buy—yet most economical too. It is the Hoover Electric Cleaner.... Any woman can own it for as little as $4.50 down.
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How to Get the Things YOU Want
a five-year plan that anybody can use By Emmet Crozier TAKE a pencil and a sheet of paper and write down your aims in life. Don't be too specific, but let your imagination ramble a bit. Think of the years ahead. Make a list of the things you want most; then check back to see if you've missed anything. The job should take about three minutes—not more than five—and when you've finished you will probably lean back and survey the penciled program with hopeful pride.
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Behind his back... they called him "Hal"
Nicknaming him "Hal"! Oh, the ignominy of it! Oh, the gross injustice! Where did his friends get that stuff? Why,... he detested "Halitosis" as much as the fellow who writes those mouth wash ads! He never failed to use a good mouth wash... every morning.
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How Good a Driver are YOU?
By Charles S. Slocombe Safety Adviser, Massachusetts Registry of Motor Vehicles AMONG the things your best friends won't tell you is what they think of the way you drive a car. They may feel free to question your taste in clothes, advise you how to run your business or your household, and offer suggestions as to your golf swing. But they know better than to criticize your technic at the wheel. You would resent it. They would resent similar criticism from you. For automobile driving is a peculiarly cherished accomplishment. No driver of any experience likes to admit that he or she is not an expert, or that his or her driving might be improved.
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If You Want to be Liked
You can't do better than follow the advice of "Doctor" Shurr, discoverer of stage stars By MILDRED HARRINGTON SOME men sell groceries for a living; some sell bonds. Others sell | houses, airplanes, washing machines, or carpet tacks. Louis Shurr sells charm. Last year he sold more than a million dollars' worth. Broadway, New York's Main Street, is the counter over which Shurr purveys his unusual commodity, and the chances are that at one time or another you have been one of his customers. Not directly, for "the Doctor," as George White dubbed him years ago, deals on a wholesale scale. He sells charm to hard-boiled theatrical producers, who in turn sell it to you and me at so much per orchestra or gallery seat ticket.
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When lovely women vote
To thousands of women of this type — charming, educated, well-to-do, prominent in the social and civic life of her city, we put this question: What tooth paste do you use? To our delight, the majority answered Listerine Tooth Paste. Certainly to women of means, the price of 25c could not possibly have been a factor in deciding upon a tooth paste. Obviously, the quality of the dentifrice itself and the brilliant results it accomplished were responsible for their choice.
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BE "Mouth-Happy"
BE “Mouth-Happy” Surf and sun and sand. Holiday heart and charming company. Spud was made for the picture! Full tobacco flavor! Cool, clean taste. Cigarette enjoyment that lasts the whole day long. SMOKE SPUDS MENTHOL-COOLED CIGARETTES 20 FOR 20c (30c IN CANADA)… THE AXTON-FISHER TOBACCO CO., INC., LOUISVILLE, KENTUCKY
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