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Apr, 1965
AIRCO NITROGEN HELPS GIVE US EYES TO PIERCE THE ARCTIC NIGHT
Faultless eyesight for America's Ballistic Missile Early Warning System depends on germanium diodes — tiny signal filtering "optics" for the data processor which are made by Clevite Transistor, Waltham, Mass.
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On-the-spot copying...
A welcome convenience for you and your secretary... yours for as little as $99.50 with a Kodak Verifax Copier. Put a Kodak Verifax Copier near your secretary's desk and you won't lose her for 10 minutes every time you need copies. Also, you'll save 35c (or more) in secretarial "travel time" every time she makes copies for you. Which, in itself, soon pays for your Verifax Copier. And what a convenience!
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Problems, Too, Have Problems
by John Pfeiffer A dialogue, perhaps to become one of the most fruitful in history, has begun between the men who study the human brain and those who design computers. Point of agreement: the brains and the computers need each other desperately. Ever since man started making tools to tinker with nature one to two million years ago, he has been getting into—and, so far, out of—more and more elaborate kinds of trouble.
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NOW! A NEW WORLD OF WORTH! '62 CHEVROLET JOBMASTER TRUCKS with new High Torque power!
NEW FROM DIESEL DAZZLE! Meet the trucks that are powered to work harder, built to work longer and styled to look good doing it. . . the '62 Chevrolet Jobmaster Trucks. There's new power, new torque, more work, more worth ... throughout Chevrolet's '62 line.
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FIAT
The name FIAT requires no introduction wherever great commerce and trade go on in the world. Since 1899, it has steadily gained eminence as a symbol of engineering excellence and integrity on all continents and in most nations.
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THEY'RE HERE! NEW '62 FORD TRUCKS
Get full-time economy that only starts with Ford's low price! Meet the trucks that make saving money a full-time business—the new '62 Fords! In a selection of over 600 models there's a truck that's right for your job, whatever your job. . . trucks that you can buy and operate at lower cost. . . trucks that can save you money mile after mile, load after load, year after year!
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HAVE YOU HEARD THE NEW SOUND OF ACCURACY? It's the hushed hum of ACCUTRON!
It's the hushed hum of ACCUTRON! ACCUTRON-so revolutionary-so accurate, it's the first timepiece in history that's guaranteed 99.9977% accurate on your wrist! Put your ear to the new Accutron and listen carefully. It doesn't tick, it hums softly (in F sharp).
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Why the microfilmer is as important as the billing machine!
In thousands of retail and wholesale businesses today, you'll find a Recordak microfilmer working side-by-side with billing machines— doing away with descriptions on bills... and reducing posting time by 85%! The routine is this easy: billing clerks in retail stores, for example, post only the totals of sales checks, credits and returns on the bill.
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Want to listen to the stars? Do it with steel wire!
The University of Illinois will soon begin operating a mammoth radio telescope to map and catalog radiation from galaxies that are invisible to optical telescopes. The findings will throw further light on the evolution of stars and perhaps help solve other mysteries of the universe.
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A Simple Error in Logic - Attack on Single Payer
by John and Sylvia Jewkes The experience of Britons with their system of socialized medicine suggests that they were the victims of an illusion. Professor and Mrs. Jewkes have been making a study, financed by Alfred P. Sloan Jr., of the British National Health Service. They have found that the N.H.S. grew out of three main arguments: first, the British medical system before 1939 was seriously defective and nothing short of a centrally controlled free system could provide appropriate remedies; second, increased expenditure on health services would be a sound economic investment because it would increase production; and third, social justice called for identical, and the best possible, medical services for each and every citizen.
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"This campaign strategy makes sense." - "Because TV Guide matches our markets best"
Successful campaigns depend upon how well your advertising investment parallels your market profile. TV Guide can offer you profitable selling advantages with both unique regional flexibility and creative uses of its pages. For America's best-selling weekly magazine is also America's most efficient and versatile marketing tool. Here are four diverse examples:
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Is Education for Women Your Blind Spot?
How long ago is it since you hired your first college-trained woman? How much help since then have you given to the college that trained her? The fact is that the men who pioneered the world's highest standards of business philanthropy have generally turned their backs on higher education for women, and too often kept their hands in their pockets when the colleges that educated women knocked on the door.
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XEROX: This was the beginning of office copying.
This is the Xerox 914 Copier. (What other copying machines were to carbon paper, the 914 is to other copying machines.) The 914 makes permanent copies on ordinary paper. Your great grandchildren will be able to read Xerox copies. The 914 Copier is versatile; anything you can see, it can copy in black and white. Even if there's blue in the original (ball point signatures) or yellow (traffic forms) or red (rubber stamps). What's more, copies can be made from books or rigid materials. The original doesn't move.
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Count the engines on this corporate-size jetliner.
This is the Lockheed JetStar: Four pure-jet Pratt & Whitney powerplants deliver peace of mind as well as power. And the engines speak softly because they are mounted on the aft fuselage—where their noise is behind you. You cruise at 500-550 mph, up to 45,000 feet high—far above the weather.
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THESE WASTE BASKETS TELL THEIR OWN STORY
Look around. Do your waste baskets show the normal accumulation of a busy, efficient work day or the story of wasted time, wasted effort, wasted supplies? Music by Muzak can help make the difference in your office. Don't mistake Muzak® with ordinary background music. Scientific studies show how Music by Muzak diminishes employee boredom, boosts office morale, cuts the hidden payroll costs that can eat at company profits.
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Top level meetings stay on the beam with Oasis coffee-breaks
Quick coffee-breaks on the spot help keep your train of thought rolling to the right decision. Oasis Hot 'n Cold gives you the quickest and most efficient coffee-breaks possible. In one complete refreshment center, you have hot water for delicious instant coffee, chocolate or soups; cold water for zestful instant soft drinks. You just pour instant beverage into cup, add water and stir.
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IBM AD - HOW TO FIND TIME TO THINK
MOST EXECUTIVES recognize the crucial, long-range problems that will affect the future growth of their companies. They know how to handle them, too. Their knottiest problem is to find the time to tackle them after grappling with a daily host of routine problems. AN IBM MANAGEMENT OPERATING SYSTEM (MOS) can help you find the time. With this new management tool, you can program an IBM computer to collect and analyze business information and to initiate action on predictable questions involving inventory, reordering, shipping, production scheduling. The system will automatically print out exception reports when executive action is required.
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NOW COPY on the GO!
ANKEN ATTACHE The world's only photocopier designed to travel! Yes — you can take it with you. To meetings, on office calls, to job sites, into libraries, aboard planes and trains — anywhere! The amazing Anken Attache makes all the crisp, sharp photocopies you need of reference data, literature, lists, blueprints, charts — anything printed, written, drawn, typed, photographed!
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Capability has many faces at Boeing
FLYING MISSILE LAUNCHER. New Boeing B-52H missile bomber can take off faster, fly farther and strike harder than any previous B-52. It's shown here carrying models of four hypersonic Skybolt air-launched ballistic missiles, a 1000-mile range weapon now under development. The Strategic Air Command B-52, most versatile long-range weapon system in the U.S. Air Force arsenal, can also carry supersonic Hound Dog missiles for inflight launching toward distant targets, in addition to regular bomb-bay load of gravity bombs.
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MASTER TIME AND SPACE WITH ROYALMETAL
What is it that most buyers of office furniture really want? It's the most effective use of available floor space. It's functional design that delivers peak employee efficiency. It's a price range that meets the budget. It's service that follows through long after the purchase. By satisfying all these requirements (and more), Royal Metal has achieved a unique position in the office furniture field.
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Cooling space pilots from launch to landing
New concepts in airborne cooling have become vital to the progress of America's space program. For example, Garrett is now developing an advanced system for the Boeing Dyna-Soar manned space glider. It will use the liquid hydrogen fuel for the vehicle's own accessory power system to control the temperature of the pilot and equipment throughout the flight.
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Your Computer is Wasting Time and Money!
[unless it's asynchronous] Save money with the Philco 2000 Series In other computers the master clock breaks time into cycles tailored to the longest operation. Shorter operations are also completed within these same time limits. Time is wasted... waiting. In the asynchronous Philco 2000 Series, there are no clocks. Each operation triggers the next. Time is spent working... not waiting. More operations accomplished in the same time.
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Some things can't be shipped in this bag
— but they are the exception. For this is Balex™—the new, tougher shipping container. It's made by West Virginia from a recently-developed, extra-heavy Clupak* extensible paper, the paper that "gives" under impact where conventional kraft bursts. With Balex, you can ship umpteen products in packages, or in bulk, more safely.
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Dictaphone® the sound you can see
The "sound you can see" means savings you can see! If you let a Dictaphone Time-Master dictating machine take dictation for your secretary, you save money. In terms of dollars and cents, this advanced method will record your messages far more economically and conveniently. And it will free your secretary for a multitude of other duties.
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SONY Portable TV - a TV designed for the executive
SONY Research makes the Difference* Men who respond to time's Imperatives—executives who must have news as it breaks . . . must be up-front on new entertainment or video messages... these are the alert decision-makers to whom a SONY 8-301W TELEVISION is vital, a standard desk accessory!
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