Previous Issue:

Dec, 1948
Next Issue:

May, 1954
Inhale to your heart's content!
Now… a milder, cooler smoke you can - Inhale to your heart’s content! Welcome news! A really mild, flavorful smoke that enters your mouth pleasantly cool and filtered. Embassy’s extra length of fine, mellow tobaccos provides extra enjoyment plus an extra margin of protection. With Embassy, you can inhale to your heart’s content! Longer! Milder! […]
.
"Who says you cant teach a hot dog new tricks?" - asks Elsie, the Borden Cow
Try Elsies Hot Diggity Dogs! (—and taste the rich cheese goodness that Borden's Chateau adds to the popular frank!)
.
Sunbeam DOUBLE AUTOMATIC IRONMASTER
You've got it Under Your Thumb! Hot in 30 seconds HEATS QUICKER, STAYS HOTTER, IRONS FASTER Until you've used Sunbeam Ironmaster, you've no idea how much faster and easier ironing can be. No waiting for it to heat up—it's ready to go in a split minute, and always delivers the correct, steady heat for whatever fabric you're ironing. That's why you finish quicker, feeling fresher with a Sunbeam on the job.
.
Squibb Angle Toothbrush
I thought that angled toothbrushes were a more modern invention. The ads when I was a kid always made it seem that way… Imagine, advertisers lying to me! Squibb Angle Toothbrush gets at back teeth easily… comfortably bent like a dentist’s mirror to reach more places
.
What to look for... when you're looking for the all-time best!
NEW 1949 GENERAL ELECTRIC Refrigerator - Home Freezer Combination A separate refrigerator PLUS a separate home freezer. The very finest refrigerators made today offer you the timesaving, worksaving, moneysaving advantages of having both a home freezer and a big fresh-food refrigerator in your kitchen.
.
King of the Courts!
King of the Courts! COURT KING, a top-flight tennis shoe that gives cushiony speed! White, men’s and women’s sizes. U.S.Keds The Shoe of Champions Scientific lasts—free toe action * Smooth inside toe construction * Balanced for wear * Traction soles for safety See Keds on “Lucky Pup”—Television—CBS Friday Evenings UNITED STATES RUBBER COMPANY • Serving […]
.
THRILL with Young America (Jun, 1949)
CHOOSE THIS LOWER PRICED NEW DODGE WAYFARER Dodge gives you the first new Sports Roadster... a new value-packed 2-door Sedan... a new 3-passenger Coupe... for just a few dollars more than the lowest priced cars. You'll have to see it to believe it! Even then, you'll wonder how the exciting new Dodge Wayfarer can be priced so low.
.
Ever Happen To You?
After being a popular Joe in your neighborhood did you ever find yourself left out of little parties all too often? Maybe you wondered if there was some kind of a hex on you? Well, Chum, there probably was! A guy can get careless every now and then, and the news* gets around pretty fast. The welcome mat won't be out again until you get over your trouble.
.
Schlitz... The Beer that made Milwaukee Famous!
“I was curious… I tasted it… Now I know why Schlitz is… The Beer that made Milwaukee Famous!” Schlitz
.
Ronson Penciliter
always at hand....to light with....to write with!.... It's a really new and different gift for Dad! The world's finest lighter and a superb mechanical pencil are combined in the handsome Ronson Penciliter. It's finely balanced...it's streamlined... it's always at hand for the two things he does most — lighting (press —it's lit...release —it's out)...and writing. He'll constantly use., .constantly thank you for the new Ronson Penciliter!
.
IT'S MORE FUN TO Eat Out WITH THE Ala-diner*
YOUR PLAYTIME SNACK-BAR! C'mon, obey that impulse! Head out for the wide open spaces and healthy, fresh country air. It's easy as pie when there's a shiny Ala-diner jam-packed with picnic eatments tucked away in the back of your car. Forget stuffy apartments and hot kitchens, crowded restaurants and tasteless food. With the Ala-diner you're really "eating out," your table a grassy knoll or shaded bank by the water's edge— your appetite, terrific!
.
Beautiful and makes beautiful toast!
On the gift table they'll praise this Proctor for its beauty ... on the dining table she'll praise it for its skill... its outstanding ability to make toast exactly to suit your taste ...
.
The Misery Waltz
Oh Misery of Miseries! But who forgot to look for the "Sanforized" trademark on those shorts? Who but your good, forgetful self? Now, as a result, you're caught with gripping, binding shrinkage. And it makes no sense at all, at all. For you know, we know, everybody and his brother and sister knows that "Sanforized" on a garment label says that the garment will never shrink out of fit!
.
TOWN PUMP'S END
Saginaw gives it civic burial when new water finally conies in Twenty years ago the city of Saginaw, Mich, erected a $2 million water-pumping plant, but it made the mistake of drawing its water from the Saginaw River, where chemical plants and other factories dumped their waste. A way was found to purify the water bacteriologically, but it still tasted like aqua nausea.
.
Nesbitt's of California
Nesbitt’s of California American Firsts NESBITT’S is made from California Valencia oranges by craftsmen who take pride in producing an orange drink that’s delicious, pure and thirst quenching. Try Nesbitt’s —be sure to ask for Nesbitt’s Orange Drink by name. Buy 6 bottles today!
.
"Mileage? It's miles ahead!"
THAT'S WHAT OWNERS SAY ABOUT THIS ROAD-PROVEN NEW 1949 MERCURY! Sure it's smooth! Powerful, too! But listen! Owners report this big, new 1949 Mercury actually delivers 17,18,19 miles per gallon...and up! They clam it has the thriftiest power plant they've ever driven! And it has! Make your next car MERCURY
.
PORTABLE STEAM BATH
It turns any sunny spot into a reducing parlor Surprised one day by a door-to-door salesman while she was sunbathing in her backyard, Mrs. George Freitas of Glendale, Calif, discovered the plastic sheet she wrapped herself in was not only emergency clothing but a remarkable inducer of perspiration. As a result she designed the Ray-ducer, an outsize plastic jumper which fastens tightly at ankle and neck and costs $11.95.
.
Peter Pan Bra Ad - the Secret's in the Circle!
PETER PAN Lo and behold, here's the beauty bra for flattering curves... designed for every neckline. • miracle separator* gives you perfect separation, uplift, control—always, all-ways. Glorious comfort ... it breathes with you! • Be alluring —softly feminine! The secret's in the circular stitching and fagotted seams of the new merry-go-round cup. Pre-tested shrinkage control —fit and lift won't wash out.
.
Your Meat Team
From Farm To Home Plate This is the land of teamwork and teams, Teams of work as well as of play; For it's pulling together at game or job That means the American Way.
.
Beer belongs... enjoy it
In this home-loving land of ours... in this America of kindliness, of friendship, of good-humored tolerance... perhaps no beverages are more "at home" on more occasions than good American beer and ale.
.
Jantzen Lastex-powered figure-control swim suits
there's something about a Jantzen! ...there's something about a Jantzen that's bound to make you look wonderful, to make you feel wonderful, to inspire romantic ideas about you...and that "something" is genius. Genius is involved in the exclusive Lastex-powered fabrics that remodel your body along young graceful lines. Genius is involved in the efficient Jantzen girdle control and the effective bra-lift present in every girl's suit...the flawless fit, trim athletic lines of men's trunks.
.
4-WAY PROTECTION
OPALINE protects your motor 4 ways 1. CLEANS — Keeps your motor clean as a whistle — combats carbon, sludge, lacquer, corrosive acids. 2. SEALS — Improves piston seal to save gasoline, save oil and improve power. 3. COOLS — Draws searing heat away from engine parts. 4. LUBRICATES — Tough protective film reduces wear and saves repair expense.
.
FOR BEST RESULTS: shave with Barbasol (Jun, 1949)
Cultivating? (the lady) You can—with a Barbasol face! To make a Tiger Lily purr—try Barbasol! With Barbasol you get closer, easier, more comfortable shaves that last all day.
.