Cold Weather Rubber A rubber that doesn’t get hard and brittle at temperatures as low as sixty degrees below zero has recently been developed by the General Electric research laboratory. The new silicone rubber has any number of peace as well as wartime uses, due to its peculiar properties. The engineer shown above, clad in […]
TOBY the elephant, despite all his lumbering 10,500 lbs., can stalk his prey more stealthily than any other four-footed creature in the circus. The "tramp-meter" proves it. With the one exception of the snake charmer's python, the only other circus member who matches the elephant in lightness of step is the 500-lb. fat lady. On GE's electronic vibration meter, Toby rings up only three mils per second vibration. The lion measures 12 mils per second, the hippo 14, the tiger 9, the polar bear 6 and the llama 7.5.
Radio rocket planned by Army would send hourly signals from the Moon. STATION MOON may soon be calling Earth. The U. S. Army is constructing a Moon-bound radio-carrying rocket which it expects to complete early in 1948. The missile will weigh only 100 lbs., including a 50-lb. radio capable of transmitting its signals across the intervening quarter-million miles of space.
BY DON ROMERO An atomic-age Santa naturally has to bring electronic toys. WILLIAM L. GARSTANG has created a $l,000,000-a-year business by giving old man Santa Claus an electronic shot in the arm. Little more than a year ago, as president of Electronic Laboratories, Inc., of Indianapolis, tall, slim, 36-year-old Garstang was up to his ears turning out war supplies for the armed forces. As the inventor, designer, and manufacturer of some of our most vital electronic equipment, Garstang did a capital "E" job. But when reconversion began to loom, he began to wonder what he'd do with the huge defense plant that would soon be sitting idle on his hands. He found the answer in the very devices he was manufacturing. In place of working for Uncle Sam, he decided he'd work for Santa Clausâ€”by reconverting war devices into electronic toys.
arens' design's got to look good, sound good, feel good, taste good, smell good, he asks, how easy is it on the nerves? AFTER ten years of being one of the best industrial designers in the country, Egmont Arens has now become an expert "nerve specialist." Arens has designed everything from a locomotive to a baby carriage, from a welding torch to a cigarette lighter, from a juke box to a toy horn, and what he has discovered is that the success of any designed object is determined basically by only one thing: how easy it is on the nerves. Trapped in the nerve-jangling complications and tensions of present-day living, Arens believes that what modern man needs most are simplicity and relaxation in his surroundings. Instead of designing solely for "sales appeal", or "esthetic presentation" therefore, Arens concentrates on designing an object to the "specifications" of the human system. He calls it "industrial humaneering." Arens "humaneers" an object by giving it a color and contour which are relaxing to the eye, by giving it a texture and shape which are pleasing to the touch and inviting to the grasp, by muffling any noises which may jar on the ear, by eliminating any odors which may offend the nose, and lastlyâ€”if the object is, say, a reed musical instrument or a toothbrushâ€”by making sure it is compounded of materials which figuratively, as well as literally, will leave the user with a pleasant taste in his mouth. After making it easy on the nerves, Arens completes his humaneering of the object by making it easy on the muscles. In designing, say, a household-cleaning appliance, he will use every trick in the book to insure that in lifting, carrying, cleaning, operating and storing the appliance, the user will be required to do just as little bending, stooping, squatting, reaching, and wrenching as possible.