Here are the men who largely decide what you may and may not see on TV.
By JOHN BARTLOW MARTIN
Late on a Wednesday afternoon last spring Homer R. Heck, vice president in charge of broadcasting at the Chicago office of an advertising agency, Foote, Cone & Belding, left his office, took a taxi to O'Hare Airport and caught United's jet flight 832 to New York. He was on his way to supervise the production on Sunday of a television broadcast for a client, Hallmark Cards. As the plane climbed over Lake Michigan, Heck, a slender man of fifty-two with a graying crew cut, began talking about the role an advertising agency plays in television. "At one extreme is the Hallmark show,'' he said. "There we exercise a good deal of influence on the end product. Our client, Mr. Joyce Hall, takes a great personal pride in his television. He was the first to do a two-hour show on television, and it was Shakespeare. He did television's first opera, Amahl and the Night Visitors."
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Over the years Gen Tel has become a large and important part of the nation's vast communications network.
In fact, Gen Tel is today the largest of the many Independent telephone companies that supply a substantial share of America's great and growing communications needs.
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BY J. R. PIERCE
ACCORDING TO DOCTOR PIERCE: "The chief charm of the computer comes from the mental skill, agility and insight which men called programmers exercise in causing it to solve difficult and fascinating problems. "
"Though faster, computers are less versatile than human beings, because they are formed of fewer parts. "
"The principal limiting factor of the computer is human direction in the form of a program which will guide the machine in a given task."
When I leave my office to confer with the mathematicians at the Bell Labs, I walk along a corridor with a long glass window on the right-hand wall. Through the window I look into a room about ninety feet long and forty feet wide. There I see a digital computer.
