Previous Issue:

Jan, 1953
Next Issue:

Feb, 1969
TELEVISION USA - The Master Planners
Here are the men who largely decide what you may and may not see on TV. By JOHN BARTLOW MARTIN Late on a Wednesday afternoon last spring Homer R. Heck, vice president in charge of broadcasting at the Chicago office of an advertising agency, Foote, Cone & Belding, left his office, took a taxi to O'Hare Airport and caught United's jet flight 832 to New York. He was on his way to supervise the production on Sunday of a television broadcast for a client, Hallmark Cards. As the plane climbed over Lake Michigan, Heck, a slender man of fifty-two with a graying crew cut, began talking about the role an advertising agency plays in television. "At one extreme is the Hallmark show,'' he said. "There we exercise a good deal of influence on the end product. Our client, Mr. Joyce Hall, takes a great personal pride in his television. He was the first to do a two-hour show on television, and it was Shakespeare. He did television's first opera, Amahl and the Night Visitors."
.
Living Dolls Love Foodarama Living
What's Foodarama Living? A wonderful new way for the whole family to live better and save money, too! Foodarama gives you a supermarket selection of fresh and frozen food at your fingertips. Save time by shopping less . . . save money by having room for "specials." Entertaining's more fun . . . you can prepare everything in advance.
.
Charting our own course
Over the years Gen Tel has become a large and important part of the nation's vast communications network. In fact, Gen Tel is today the largest of the many Independent telephone companies that supply a substantial share of America's great and growing communications needs.
.
Invest in the Dynamic Cape Canaveral Area
First Time Offered Nationally! Choice Property - In An Established Community - in the Nation's Fastest Growing County - At PORT MALABAR FLORIDA. "Cape Canaveral Selected As Site for 'Moon Launchings'"! This exciting news, coupled with the Government's multi-billion dollar, long-term program for Space Research and Development, can only mean progress and growth for this area. And, this future of Industrial Expansion and population growth opens up a rare investment opportunity for those people wise enough to buy the right land, in the right place, at the right price.
.
How Smart are Computers?
BY J. R. PIERCE ACCORDING TO DOCTOR PIERCE: "The chief charm of the computer comes from the mental skill, agility and insight which men called programmers exercise in causing it to solve difficult and fascinating problems. " "Though faster, computers are less versatile than human beings, because they are formed of fewer parts. " "The principal limiting factor of the computer is human direction in the form of a program which will guide the machine in a given task." When I leave my office to confer with the mathematicians at the Bell Labs, I walk along a corridor with a long glass window on the right-hand wall. Through the window I look into a room about ninety feet long and forty feet wide. There I see a digital computer.
.