It sings a song of crispness! (Oct, 1930)

So now we know that Crackle was the oldest of the Krispie children, Snap and Pop had yet to be born in 1930.

It sings a song of crispness!

YOU CAN’T imagine a more tempting cereal! So crisp it actually crackles when you pour on milk or cream.

And how good these nourishing rice bubbles do taste. Crisp with toasted goodness, rich with flavor. Children welcome milk when it comes with Rice Krispies.

Serve this crunchy cereal for your own midday meal. With sliced fruits or honey. Delicious for breakfast, lunch or dinner. And the kiddies’ supper — so easy to digest.

Good to munch right out of the package. Sprinkle into soups. Try in candies, macaroons, in place of nutmeats.

Order Rice Krispies at cafeterias, on dining-cars. At all grocers. In the red-and-green package. Made by Kellogg in Battle Creek.

Kellogg’s Rice Krispies

  1. John Savard says: January 25, 201212:19 pm

    And of course it was later revealed that the song was “Snap! Crackle! Pop!”… a nice look at the prehistory of a well-known advertising slogan.

  2. Toronto says: January 25, 20121:13 pm

    Snap, what a happy sound
    Snap is the happiest sound I found
    You may clap, rap, tap, slap, but Snap
    makes the world go round

    I say it’s Crackle, the crispy sound
    You gotta have Crackle or the clock’s not wound
    Geese cackle, feathers tickle, belts buckle,beets pickle, but Crackle
    makes the world go round

    I insist that Pop’s the sound
    The best is missed unless Pop’s around
    You can’t stop hoppin’ when the cereal’s poppin’
    Pop makes the world go round

    Snap, crackle,pop . Rice Krispies!

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