It’s a mod, mod, modular world. (Aug, 1974)

It’s a mod. mod. modular world.

Simplify, simplify! Instead of paying more for bigger, bulkier audio control components, pay less for compact Shure modular components that — singly or in combination—handle critical functions flawlessly. Cases in point: (1) the M67 and M68 Microphone Mixers, the original high-performance, low-cost mixers; (2) the M610 Feedback Controller, the compact component that permits dramatically increased gain before feedback; (3) the M63 Audio Master, that gives almost unlimited response shaping characteristics; (4) the M688 Stereo Mixer, for stereo recording and multi-source audio-visual work; (5) the M675 Broadcast Production Master, that works with our M67 to create a complete production console (with cuing!) for a fraction of the cost of conventional consoles; and (6) the SE30 Gated Compressor/Mixer, (not shown above) with the memory circuit that eliminates “pumping.” For more on how to “go modular,” write for the Shure Total Communications Components Catalog No. AL280.

Shure Brothers Inc.

222 Hartrey Ave., Evanston, ILL. 60204

In Canada: A. C. Simmonds & Sons, Limited