Join the SLIM Set… (Sep, 1967)

I’m sure someone told the ad agency to make the bread seem “modern” and “scientific” and in the fifties and sixties, that meant “put a rocket in it.” If you want to read a brilliant account of how the space race came to pervade advertising of the time, check out Megan Prellinger’s book Another Science Fiction: Advertising the Space Race 1957-1962. I really enjoyed it.

Join the SLIM Set…

Go Hollywood DIET BREAD

…with the Taste that takes off to new heights!

The darling of the Slim Set… it’s daring, it’s different, it’s the only bread baked with 8 great vegetable flours and NO shortening! Choose from light or dark… Each with a winning flavor all its own and a taste that takes off to new heights. The only nationally advertised bread of its kind.

Ask your grocer for your free copy of the new Hollywood Diet Bread 7 Day Diet Plan or write to Hollywood Diet Bread, Dept. G.H., Box H, Hollywood, Florida.

  1. Bobnormal says: February 16, 20114:16 pm

    I actually remember eating that stuff as a small child! BTW I come here a lot,great website, thanks for what you do,

  2. John says: February 16, 20115:14 pm

    Hollywood Bread has shuffled off this mortal coil. The FTC objected to their advertising.

    Specifically, “It is without dispute that there is no significant difference in the caloric content of ‘Hollywood’ bread and other commercial white bread. Both contain approximately 276 calories per 100 grams. However, standard brands of bread are normally sold sliced into twenty 23 gram slices per one-pound loaf, while ‘Hollywood’ bread is sliced into twenty-five 18 gram slices per one pound loaf. The only reason that ‘Hollywood’ bread contains approximately 46 calories per slice instead of approximately 63 Calories, is because ‘Hollywood’ bread is more thinly sliced.”

    It’s like the old joke of the waiter asking if the customer wants his pizza sliced into 6 or 8 slices. The customer says to better make it six since he doesn’t think that he can eat eight.

    After that the company was toast. Figured I’d get that in before anyone else did.

  3. Toronto says: February 16, 201111:25 pm

    No matter how you slice it, they seemed to be reasonable in their claims, to me. After all, they *did* have fewer calories per slice than conventional bread, and no shortening (for what that’s worth, though there are health claims in favor of liquid oils (and against.))

    Elanor’s going for the “budget Liz Taylor” look, it seems. Overall, a cool ad.

  4. John says: February 16, 201111:55 pm

    Toronto: Not really, check out line 11 of the link I provided.

    “Several of National’s advertisements contained ‘About 46 calories in an 18 gram slice. Up to 42% Extra protein.’ This statement would be true only if ‘Hollywood’ bread and other breads were compared on the basis of identically sized slices. As actually sold, a slice of ‘Hollywood’ bread contained approximately the same amount of protein as a standard slice of ordinary bread.”

    Seemed reasonable? Advertisers love that attitude.

  5. carlm says: February 17, 201112:13 am

    Is that thing supposed to be a space capsule? Looks as bogus as the bread. Hey, Good Housekeeping gave it the seal of approval. Must be good or I get a refund. Right?

  6. John says: February 17, 201112:22 am

    carlm: Only if defective

    And yeah on the gold painted Mercury capsule but its way too small

  7. Hirudinea says: February 18, 20115:29 pm

    Mabye I’ve heard wrong but wasn’t this bread made with sawdust?

  8. John says: February 18, 20115:34 pm

    Hirudinea: Different product. That was Fresh Horizons bread in 1977 and it wasn’t sawdust.

  9. spacecoyote says: February 19, 20111:17 am

    They get away with worse nowadays…

  10. John says: February 19, 201111:20 am

    spacecoyote: such as?

  11. OldTrekkie says: March 29, 20133:09 pm

    I remember the TV ad from the 60’s. “Hollywood Bread Taste is Beautiful, Hollywood Bread Life is Beautiful”. Anyone out there have a copy? [email protected]

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