KEEP YOUR BABY “SOCIALLY ACCEPTABLE”* (Jun, 1954)

What is the asterisk in the title all about?

KEEP YOUR BABY “SOCIALLY ACCEPTABLE”* IN PLAYTEX BABY PANTS

See how the Baby-in-Motion picture (on top) proves that Playtex Pants —and only Playtex Pants —can shield baby with such complete comfort and provide such practical and gentle protection. Stitchless, seamless, longer lasting. Washes in seconds. No wonder more mothers buy Playtex than any other make!

International Latex Corp’n, PLAYTEX PARK, Dover Del. In Canada: Playtex Ltd., Arnprior, Ontario

6 comments
  1. katey says: February 5, 200912:03 am

    Looks like the asterisk refers to the “T.M. 1954″….

  2. Charlie says: February 5, 200912:11 am

    They trademarked “socially acceptable”? That’s quite the wonderful slogan.

  3. Charlene says: February 5, 20097:39 am

    Ah, that creamy, non-allergenic latex!

  4. Gregly says: February 5, 200911:53 am

    I say, Gertrude, that baby of yours is simply not socially acceptable! Please cover it up with a bag or something. My word!

  5. Tim says: February 5, 200912:57 pm

    And when it “stretches to 4 times its size” it is Extra-Creamy…

  6. MrG says: February 5, 20092:31 pm

    Somehow I remember Rodney Dangerfield: “We did all we could, ma’am, but the kid lived.”
    Cheers — MrG / http://www.vectorsite.n…

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