Kellogg’s Ad: A charm that is recognized everywhere (Aug, 1930)

A charm that is recognized everywhere

What a glorious thing it is to face each day, secure in the confidence that you are always attractive! That you can wear the alluring new fashions, so adorably feminine, with the grace and charm for which they were designed!

… Yet for every one girl who possesses a naturally fashionable figure there are hundreds who diet and worry to control their weight—often unwisely.

The main danger with most reducing diets is that they are unbalanced. In the desire to reduce, important food elements are frequently omitted.

Nearly all reducing diets lack roughage. When the amount of food is cut down, there is often insufficient bulk to assure proper elimination.

As a result poisons are formed. These may sweep through the system, causing headaches, listlessness, dizziness, sal’ low complexions and, sometimes, serious disease.

Add two tablespoons of Kellogg’s All-Bran daily to any reducing diet and you can be sure of getting enough roughage to guarantee proper elimination.

Kellogg’s All-Bran is not fattening. But it does contain iron, which helps prevent dietary anemia. Iron is the natural source of beautiful red color for the lips and complexion.

Add it to any reducing diet—in fruit juices; sprinkled over cereals or salads— in clear soups—in bran muffins or bread. Eat it as a cereal with milk. Kellogg’s All-Bran is delightfully flavored—a delicious food that helps to build health every time you eat it. Improved in texture and taste. It is a food that prevents the dangers of pills and drugs. Eat it regularly—to promote beauty and to help control your weight safely. Recommended by dietitians. In the red-and-green package. Made by Kellogg in Battle Creek.

SEND FOR THE BOOKLET “Keep Healthy While You Are Dieting to Reduce”

It contains helpful and sane counsel. Women who admire beauty and fitness and who want to keep figures slim and fashionable will find the suggested menus and table of foods for dieting invaluable. It is free upon request.

  1. Stephen says: April 30, 20119:24 am

    80 years later this stuff is still available, and I eat it, but they no longer market it as preventing “headaches, listlessness, dizziness, sallow complexions and sometimes serious disease”. Of course, it’s very likely a different product sold under the same name.

  2. Andrew L. Ayers says: April 30, 201111:24 am

    …and I am sure they don’t market it with a freaky-looking clown-lady walking her dog, either (yes, I understand this was a poorly “colorized” advertisement in the magazine of the time)…

  3. Mike says: April 30, 20113:52 pm

    Freaky-looking clown-lady is Anita Page I wonder if I can still get the booklet?

Submit comment

You must be logged in to post a comment.