LET’S SPEAK OF VALUE BENEATH THE STYLE (Apr, 1939)

LET’S SPEAK OF VALUE BENEATH THE STYLE

Asked to name the one car responsible for today’s hand’ some designs, most people would say Lincoln-Zephyr. They would be right. The influence of this car has been great. It ushered in a new style era!

But ask more than 65,000 Lincoln-Zephyr owners which feature of the Lincoln-Zephyr they most admire, and “style” will not predominate. This group, perhaps the most enthusiastic ever loyal to one car, values the Lincoln-Zephyr for its unique combination of features.

From the beginning, the Lincoln-Zephyr has pioneered. The first forward-looking feature that set the car apart was the unit-body-and-frame. In all closed types there is no chassis, as that term is understood. Body and frame are a unit—a framework of steel trusses to which steel panels are welded. The results are efficient, economical operation (excess weight is eliminated) and great safety.

From the beginning, the Lincoln-Zephyr has been the only car at medium price to offer the smooth, sure per’ formance of a V-type 12-cylinder engine. This “twelve” proved that great power and economy could go hand in hand. Owners report 14 to 18 miles per gallon!

And, from the first, the Lincoln-Zephyr has been an easy car to ride in and to drive. Many factors contribute to comfort and sense of security: the distribution of car and passenger weight “amidships11 . . . low center of gravity . . . soft transverse springs . . . roomy interiors . . . high visibility . . . hydraulic brakes. These, too, are a part of the sound value that lies beneath beauty.

Why not enjoy a car modern in all its ways? Lincoln Motor Company—Division of Ford Motor Company.

Lincoln-Zephyr V-12

3 comments
  1. Kosher Ham says: November 10, 201011:27 am

    It’s a pity the U.S. automakers don’t make V12s, because they are a very smooth running engine. On the other hand, a V10 in a SUV might have promise.

  2. Toronto says: November 10, 20109:02 pm

    Owners report 14 to 18 miles per gallon!

    But then again, I’ve always liked the idea of an E-type V12.

  3. hwertz says: November 12, 20104:47 pm

    “On the other hand, a V10 in a SUV might have promise.”
    No it doesn’t. Ford made Expeditions with a V10. Still not enough power to have any fun with (since the Expedition is so damn heavy), plus poorer gas mileage than the V8 (which already had very poor mileage.)

    Anyway… I could see a V12 with DOD (Displacement On Demand), this is used in the Corvette and a couple other V8 vehicles to run on 4 or 6 cylinders under light load. Given the huge power already generated by the modern engines (the 3.6L direct injected V6 — that’s 221 cubic inches — is making 304HP) I can only assume the V12 would be a small one for smoothness, as opposed to being to make it bigger than the current V8s.

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