Look Before You Eat (May, 1951)
Look Before You Eat
IF you’re a shy gourmet, constantly confused and embarrassed by super-duper menus in fancy restaurants, Keene’s English Chop House in New York City is the eating spot for you. They’ve discovered a way to show you exactly what each item looks like before you order it.
How do they do it? Well, the eating place has several 35-mm plastic stereoptican viewers with built-in light sources. The waiter brings you one of these with a collection of color slides showing mouthwatering views of choice foods on the menu. Then, you make your choiceâ€”after re-checking the price, of course.
Keene’s reports that about half of their new customers are eager to make use of this “Viand Viewer.” And the famous chop house has found only one fault with the deviceâ€”it makes customers impatient.