Ma Bell Ad: The Road to Home (Jun, 1924)

This is back when Ma Bell was a proud monopoly. “One Policy, One System, Universal Service”. I’m starting to think that Tolkien lifted his whole “one ring” idea from AT&T.

The Road to Home

Though written faithfully, his letters from home seemed to have had a way of arriving at his hotel in one city just after he had left for the next —and of never catching up.

Three weeks passed—business conferences, long night journeyings on sleepers, more conferences—with all too little news from home.

Then he turned eastward. In his hotel room in Chicago he still seemed a long way from that fireside in a New York suburb. He reached for the telephone—asked for his home number.

The bell tinkled cheerfully. His wife’s voice greeted him. Its tone and inflection told him all was right with the world. She hardly needed to say, “Yes, they are well—dancing right here by the telephone. . . . Father and mother came yesterday. . . . Oh, we’ll be glad to see you!”

* * * *

Across the breadth of a continent the telephone is ready to carry your greetings with all the conviction of the human voice. Used for social or business purposes, “long distance” does more than communicate. It projects you—thought, mood, personality—to the person to whom you talk.

American Telephone and Telegraph Company And Associated Companies
One Policy, One System, Universal Service

  1. Jake of All Trades says: September 22, 20074:28 pm

    “Gimme a ring!” Ha! I think you’re on to something there…

  2. Ergosum says: September 24, 20071:14 pm

    It sounds more like “One people, one Reich, one Führer”. Doesn’t it?

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