“Make it beautiful, craft it lovingly, and offer a variety of styles. People will love it.” (Jul, 1976)

I’m pretty sure this is the EM-50 Urban Assault Vehicle from Stripes. I wonder if flame throwers come standard.

“Make it beautiful, craft it lovingly, and offer a variety of styles. People will love it.”

A simple philosophy. But most effective.

With it, we’ve made the GMC MotorHome something that captures the imagination.

We made it sleek. We made it low. We made it so it would slip through the air easily and handle responsively. We gave it front wheel drive. And tandem rear wheels. And air suspension.

But that wasn’t enough. We decided to offer it in a variety of models, in order to satisfy a variety of needs. There are three 23-foot versions. Each with its own floor plan. An all new, 26-foot, twin-bed model. And three particularly luxurious 26-footers. The Glenbrook, Palm Beach, and Eleganza II.

A wide variety, to be sure. But one thing remains the same. And that’s the thing we wanted most to offer the buyer: quality. Quality supported by a nationwide dealer network. One stop. For everything.

One more thing we have to offer. A handsome 4-color catalog that goes into a lot more detail. We’ll be happy to send one to you. Just write GMC MotorHome Headquarters-Drawer 9600— Dept. 601, Lansing, Michigan 48909.



  1. Orv says: October 10, 20112:41 pm

    Those GMC motorhomes still have a devoted following. They have some interesting design features. They’re powered by a beefed-up Toronado transaxle and a 455-cid V8. The unusual front wheel drive layout let GMC use independent suspension in the back instead of a solid axle, allowing a much lower floor, since the axle didn’t have to pass under it.

    It was kind of a unique design concept in that it was built from the ground up as a motorhome, instead of being a motorhome body built on a truck or bus chassis.

  2. 2sk21 says: October 10, 20113:18 pm

    This vehicle still looks futuristic and contemporary. Why was it discontinued?

  3. Richard says: October 10, 20114:01 pm

    I suspect it was discontinued because the Olds Toronado was downsized, and it wasn’t worth manufacturing the heavier duty drivetrains just for the low volume motorhome.

    It was a wonderful vehicle. I just saw one on the road last week. Wikipedia claims that 8,000 to 9,000 are still running, out of just under 13,000 manufactured. That’s an amazingly high percentage for a late ’70s American vehicle.

  4. Hirudinea says: October 10, 20115:46 pm

    “Do you believe any of that ****?” – Jack Rebney. (Ok its not a winnebago but close as I could come.)

  5. Toronto says: October 10, 20117:11 pm

    I’ve always loved the GMC motorhome. Better than a Scenicruiser based model, even.

  6. johnny says: October 13, 20113:58 am

    Do I beleive any of it? Yeah, I got two of them. Head and shoulders above the Itasca I had. As to numbers, the Registry shows somewhere between 8,100 and 8.200. A large group of owners/devotees share information and assistance keeping them going. They were discontinued because the big Toronado/Cadillac drive system was discontinued. There wasn’t anything else in the GM line which would be a bolt – in drivetrain, and the numbers sold certainly wouldn’t support developing one solely for the Motorhome. I often end up next to $250 – 400 thousand coaches at dog shows. About the only difference is, theirs depreciated more last year than I paid for mine. One or two people, one or two dogs, it’s perfect. Much more thn that, get something bigger.

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