Meta-Branding 2 (Jan, 1955)

Another lesson in how to be a consumer. Oh, and remember “Man, you’re the boss.”!

SURE THEY’RE GOOD!
..you set
the standards
yourself

Products with brand names that you call for again and again are literally just what you order, because you yourself are constantly dictating their quality standards.

Your approval is the measuring stick that manufacturers go by. You decree how a seam will be sewn, an edge ground, a design balanced. You say if a flavor will be sharpened, a fragrance tempered, an angle softened, a color heightened. Products stand or fall on your acceptance … so their makers keep quality up, UP to the point that keeps you buying.

Man, you’re the boss. And lady, you couldn’t be closer to quality control if you sat in the manufacturers’ collective lap.

Guide to good buying: the ads in this magazine.
BRAND NAMES FOUNDATION INCORPORATED
A NON-PROFIT EDUCATIONAL FOUNDATION
37 WEST 57 STREET, NEW YORK 19, N. Y.

WANT QUALITY? PATRONIZE THE DEALER WHO PROVIDES YOUR FAVORITE BRANDS

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