Mickey Mouse: CAN YOU FIND THE TWINS? (Mar, 1931)

Do you think this was actually a licensed use of Mickey? Also, what do we think they were selling?

10 First Prizes of $700 Each!


Of course, you’ve watched the funny screen capers of Walt Disney’s Mickey Mouse who has climbed the steps to “movie” fame in Columbia Pictures. Recently, Mickey Mouse was acclaimed one of the world’s most popular movie features. His name and fame are spreading everywhere as more and more movie fans get to know him.

He appears here now, dressed in his very best attire, ready to help you find success through a difficult test of observation which will qualify YOU for the opportunity to win fame and fortune for yourself and win one of these Ten Equal First Prizes. Hero is the test. Above are eleven poses of Mickey Mouse. He appears to be dressed differently in each pose, but here’s the trick Mickey Mouse plays on you, for in two of the poses he is dressed exactly the same. There really are two alike—identical twins. These are the twin poses in which Mickey Mouse wears the same identical clothes—shirt, gloves and trousers. Study the pictures carefully, and if you think you have found the twin poses of Mickey Mouse, send their numbers on a post card or mark them with an X and send by letter, but bo quick.

10 Extra Prizes of $100.00 for Promptness
will be paid to the ten First Prize Winners on the proof of promptness, making the total of each of the ten big First Prizes $700.00 cash, or, if you prefer, a new fully equipped 1931 Chevrolet two-door Sedan (value $600.00) and $100.00 cash extra. Duplicate prizes paid in case of ties. Answers will not be accepted from persons living outside U.S.A. or in Chicago. Send no money. No obligation. Just rush your answer today and I will let you know at once if it is correct.


  1. Charlene says: December 3, 20109:51 am

    Address lists?

  2. Myles says: December 3, 201010:05 am

    I do not think that is from Disney, try getting away with that today. $700 was a huge prize, I am skeptical it was ever paid out. “Duplicate prizes paid out in case of ties”. Right, they would all be ties. They just want to make the ad as enticing as possible. Oh, for the good old days of “buyer beware” instead of a mountain of regulations to protect stupid people.

  3. Eli says: December 3, 201010:25 am

    They were either fishing for likely future suckers, or would’ve demanded a “processing fee” from the prospective claimants.

  4. GaryM says: December 3, 201010:55 am

    “W. C. Dilberg, Publicity Director, Room 22.” No company name of any kind. Probably it really is a W.C.

    People living in Chicago aren’t eligible. It would have been too easy for them to check up on the location.

  5. Eli says: December 3, 201012:24 pm

    Heh. The alleged W.C. Dilberg ran a similar ad the previous month.


  6. Jayessell says: December 3, 20101:25 pm

    No one using Photoshop to compare the images?

    Could there be no solution?

  7. Charlene says: December 3, 20103:17 pm

    2 and 11.

  8. Charlene says: December 3, 20103:37 pm

    I suspect those “room numbers” were actually box numbers, since William Boyce’s periodicals all operated out of 502 N. Dearborn.

  9. Repack Rider says: December 4, 20105:56 pm

    They even made it easier than it had to be. Like Charlene, it only took me a few seconds to find the answer because the twins were conveniently located at each end. Whichever end you started working from, you would find it quickly.

    With only 55 possible solutions how many winning entries could they expect?

  10. RBayard says: December 5, 20102:39 pm

    It seems that none of you read the “fine” print in this issue and the bold print in the Pop Sci link that Eli gave us. It says nothing about them actually paying out $700 for guessing which mice or dogs are identical. Only that guessing correctly “will qualify YOU for the opportunity to win” in the distant future.

  11. carlm says: December 6, 20104:47 am

    Yeah, definitely looks like a way to get names. Also amazing that both ads have 2 and 11 as answers. Looks like a similar wording of Publisher’s Clearing House where it states “You could already be a winner” You may already be a wiener.

  12. Mike says: December 6, 20109:51 am

    None of them are the same, the numbers are all different!

  13. darren says: December 7, 20108:29 pm

    2 and 11. Took all of 20 seconds.

  14. Wayne Johnston says: January 26, 20116:07 pm

    Someone fell for it. This site http://www.bonanza.com/… has a letter written to him at the same street address but a difference office.

    It seems Mr. Dilberg was at this for a while if the claim the letter is from from circa 1880 is correct.

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