“Mileage? It’s miles ahead!” (Jun, 1949)

“Mileage? It’s miles ahead!”


Sure it’s smooth! Powerful, too! But listen! Owners report this big, new 1949 Mercury actually delivers 17,18,19 miles per gallon…and up! They clam it has the thriftiest power plant they’ve ever driven! And it has!

Make your next car MERCURY

UNUSUAL mileage is only one of the many good things you enjoy in your new 1949 Mercury!

And all of them have been road-proven by thousands of satisfied owners for millions of driving miles!

You get a powerful new 8-cylinder, V-type engine with plenty of “get-up-and- go!” Front coil springing! A truly restful “comfort-zone” ride! Easier steering! “Super-safety” brakes! Softer, broader seating! Increased all-round visibility for even greater safety, too!

Drive it, just drive it — and you’ll say: “It’s Mercury for me!”


  1. Nomen Nescio says: November 8, 20111:12 pm

    19 mpg, 62 years ago… you’d think we would’ve made more improvements in that time.

  2. Toronto says: November 8, 20113:14 pm

    Nomen – a 2012 Prius gets over 50 mpg – city as well as highway – based on Popular Mechanic’s real world tests. The “19 mpg” stated here is more likely a manufacturer’s best case.

    Of course, a Prius doesn’t have a trunk that sleeps 4 like this Merc had.

  3. Hirudinea says: November 8, 20114:00 pm

    Considering the size of the thing and that its a V8 19 mpg ain’t bad.

  4. Sean says: November 9, 20114:57 am

    Considering the bloat in what we expect of our cars, in terms of safety, power, and convenience, it’s remarkable that mpg is going up at all. People love to point out that the model T got about the same gas mileage as the average American car today. Problem is, the T had an open body, no electrical components to power, no safety systems, and a top speed of 40-45 mph.

  5. JMyint says: November 9, 20119:40 am

    A 1949 a Citroen 2CV got a little better than 47 mpg.

  6. hobbit says: November 10, 20116:56 am

    @Nomen Nescio

    Part of the reason MPG hasn’t gone up is most engines where designed 30+ years ago.

  7. Robert says: November 10, 20112:42 pm

    And it has exclamation points!

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