naval fire-control… AND FORD INSTRUMENT COMPANY (Mar, 1955)

These ads for Ford Instruments are so weird. They are all for military components and they all use puppets… Could you imagine Boeing using Miss Piggy in an ad for cruise missiles?


Firing at a target many miles away from a pitching and rolling ship, steaming at full speed, requires rapid, complicated computations. Special computers and drives must do this job.

Throughout the past forty years, engineers of Ford Instrument Company have been specialists in this field — from their design of the earliest Rangekeeper in World War I to the latest great Naval electro-mechanical-electronic computers. As in their missile and aircraft instruments, their nuclear controls and weapon systems, the criteria of dependability and precision are the characteristics of Ford designed and manufactured computers and controls.

Ever since 1915, when Hannibal C. Ford built the first gunfire computers for the U. S. Navy, Ford Instrument Company has been a leader in applying the science of automatic control to American defense and peacetime industry. For more information, write for free illustrated brochure.

31-10 Thomson Ave., Long Island City 1, N. Y.

  1. Myles says: October 21, 200811:33 am

    Putting smiling teddy bears with a deadly weapon system seems a little creepy.

  2. Christopher says: October 21, 200812:57 pm

    Miss Piggy?? Have you seen how she gets?

  3. Toronto says: October 21, 20083:49 pm

    Miss Piggy would be better for an airline – as a picky passenger – than an airframe manufacturer. And that other Ford company used the Peanuts gang in the early 60s. (Would *you* buy a Ford Fairlane from a beagle?)

    I think this one seems to be mocking the point of view that it’s child’s play to aim a weapon from a pitching and rolling ship.

  4. Torgo says: October 21, 200811:43 pm

    For some reason I really like this.

  5. John M. Hanna says: October 22, 200810:46 pm

    I’d pay money to see Miss Piggy do a commercial for PMS medication.

  6. mary elvira pico says: November 15, 20107:58 pm

    I was an expediter at Ford Instrument during World War 2. Is anyone who remembers me still alive?

  7. mary elvira pico says: November 15, 20108:02 pm

    Iwas an expediter at Ford Instrument during World War 2. A great company! Is anyone else left ?

  8. Firebrand38 says: November 15, 20108:31 pm

    mary elvira pico: You can say that again!

  9. Toronto says: November 15, 201010:50 pm

    So what was Ford Instruments expediting during the war? Bombsites, artillery computers?

  10. Firebrand38 says: November 15, 201011:03 pm
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