New Advertising Medium Displays Real Goods (Feb, 1929)
New Advertising Medium Displays Real Goods
LOS ANGELES is the home of many unique advertising attractions. One of its more enterprising concerns conceived the idea of a sign board that would be an architectural beauty. It was to take the form of a picture frame with the subject acting as the picture. A large wood frame was erected, plate glass fitted and the sign was ready.
A beautiful roadster was placed on the platform behind the window. The backdrop was painted so as to give the car a proper setting, the colored lights were adjusted and the picture was completed. The new picture-sign board has been declared the acme of out-door advertising.