NEW CIGARETTE PUT UP IN WATERPROOF PAPER (Nov, 1933)
My first reaction to this was “Wow, I’ll bet you that waterproof coating is really bad for you when you smoke it.”, as if smoking the cigarette without the coating were good for you. Although it would be cool to see just how deadly they could make it. Perhaps if they used an asbestos filter, made the little silver band of mercury and managed to coat the tobacco in lead.
NEW CIGARETTE PUT UP IN WATERPROOF PAPER
Accidental wetting does not harm cigarettes of a type just placed on the market, for the paper with which they are made is waterproof. In the test illustrated above, an experimenter held one of the new cigarettes in running water for three minutes. He then removed it and promptly smoked it as if nothing out of the ordinary had happened. Cigarettes made by the new process are said not to break apart at the tips from the moisture of the lips, a feature designed to appeal to smokers generally. Their waterproof characteristic, however, is expected to be especially popular among bathers and campers and in general they are designed to appeal to all who, for sport or work, are likely to be outdoors during inclement weather. The treatment to which the paper is subjected is said not to affect the aroma of the cigarette.