Newsboys Wear Neon Signs (Jan, 1937)
Newsboys Wear Neon Signs
NEWSBOYS who sell the Los Angeles Times are supplied with small neon electric signs having the word “TIMES” in capital letters. The signs, worn at night, stand out in traffic and protect the boys against possible accidents from passing autos. The signs were designed by A. A. Allen, an electrical engineer, and will burn steadily for 48 hours without changing the dry cell battery. These signs, besides protecting boys, attract pedestrians and increase sales.