Nickel: It’s right in front of your eyes (Oct, 1950)
I love the Droste Effect.
It’s right in front of your eyes
…yet your “Unseen Friend” remains unseen
Look closely at these smartly – styled glasses. Look as long, as hard as you please… and you won’t see the Nickel they contain.
It’s right before your eyes, too… in the frames (mountings, some people call them). But you don’t see this Nickel. You see the precious metal that surrounds it — gold, in this case.
But take these glasses in your hand … watch them in use… and, though you don’t see the Nickel, you do see what it does.
See how strong but light the frames are…
See how they hold their shape, once properly fitted…
See how beautifully they stand up under long wear, never rusting, never corroding, never becoming unsightly…
Mostly, this is due to Nickel, “Your Unseen Friend.” That helps explain why Nickel is frequently added to other metals. It shows you some of the advantages Nickel gives other metals. Advantages that make these metals more useful to you … advantages that would be lacking without Nickel… advantages that are out of all proportion to the small percentage of Nickel used!
Because of these advantages, Nickel has a well-recognized place in conserving eyesight throughout the profession.
It’s used in practically all professional equipment—diagnostic instruments, examining instruments, sterilizers. It’s the “backbone” of most glasses. It’s the optical manufacturer’s “Unseen Friend” in many different ways.
Wherever you look… business, industry, your own home… Nickel is usually right in front of your eyes. It serves unobtrusively, yet dependably. That’s why Nickel is called “Your Unseen Friend.”
The Romance of Nickel is the name of a booklet that tells, in word and picture, the story of Nickel, and how Nickel is used to make life easier and more pleasant. It tells many little-known facts that make interesting conversation. You’ll really enjoy reading it. For a free copy, write The International Nickel Company, Inc., Dept. 376z, New York 5, New York.
THE INTERNATIONAL NICKEL COMPANY, INC.
Nickel …Your Unseen Friend