No other deodorant now asks women to Shave First! (Sep, 1953)
No other deodorant now asks women to Shave First!
Actual skin tests prove YODORA SO “KIND” TO SENSITIVE SKIN we can make this bold statement
FIRST . . . shave under arms. (For faultless grooming — ask your druggist for Yodora shaving booklet.)
THEN . . . apply Yodora immediately with complete confidence*
We guarantee Yodora soothing to apply after shaving . . . gives day-long protection . . . won’t harm finest fabrics, or your money back.
*If you suffer from skin irritations due to allergies or functional disorders, see your doctor.
YODORA – A McKesson & Robbins Product
Even in the 70s, some antiperspirants couldn’t be applied after shaving – they’d cause skin problems I don’t even want to get into here, in case someone’s eating.
Looks more like she’s giving herself a breast exam than applying cream deodorant.
I’d love to see the “how to shave your underarms” BOOKLET, though.
That just might be the only deodorant advertisement ever hung up in a garage with pride.
Is this one of those “GEM girlie photos” from the article below?
Yodora…sounds like a Japanese email program.
Yodora: First, shave you must.
You guys crack me up. This is the wittiest place I visit on the web. Of course I hang out on some pretty lame sites….
Of course, you’d have to be an utter boob not to keep abreast of the latest deodorants…
I’ve been tracking these ads for a while for my thesis. The nursing Yodora advertisements are great. For example, from the American Journal of Nursing, August 1943 pg. 29:
Nora knows no idle hour / All day long she craves a shower / “The rush today was something hideous / How’s a nurse to stay fastidious?” / “The dream deodorant you seek / is called Yodora – it’s unique!” / Now roses, pink and other flora / Are no more sweet and fresh than Nora.
The cartoons that go along with this ad just make it that much better.