NORELCO presents the world’s second finest* pickup cartridge (Jul, 1958)

A few things stand out in this ad:

  • Norelco made adorable anthropomorphic record pickups that looked a bit like a svelte version of the Google Android robot.
  • I’m not sure I’ve ever seen an ad advertising the fact that a product is second best, without telling you what the better one is.
  • An address in the form of City, Something Else, State. Is odd. I wonder if this was because there was more than one city named Hickville in New York and before ZIP codes they needed a way to tell them apart.

NORELCO presents the world’s second finest* pickup cartridge

a new MAGNETO-DYNAMIC design by Philips of the Netherlands

*to find out which pickup cartridge is the finest and why the NORELCO is the second finest

… write to

High Fidelity Products Division, Dept. 2F-7 230 Duffy Avenue,
Hickville, L. I., N. Y.

  1. Toronto says: November 9, 201211:29 am

    I’m going to bet the best one is branded Philips, not Norelco.

    But I’ll stick with my Shure ED95s.

    As to Hicksville, I’ve lived in several places where there was another town with the same name in the same province (Nova Scotia is especially bad for that – you automatically say the county name all the time.) However, I can’t find a second Hicksville. Could this be the one true Hicksville?

  2. Rick Auricchio says: November 10, 20128:32 am

    It was common practice to include “L.I.” (Long Island) in New York area addresses back then.

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