NORELCO presents the world’s second finest* pickup cartridge (Jul, 1958)
A few things stand out in this ad:
- Norelco made adorable anthropomorphic record pickups that looked a bit like a svelte version of the Google Android robot.
- I’m not sure I’ve ever seen an ad advertising the fact that a product is second best, without telling you what the better one is.
- An address in the form of City, Something Else, State. Is odd. I wonder if this was because there was more than one city named Hickville in New York and before ZIP codes they needed a way to tell them apart.
NORELCO presents the world’s second finest* pickup cartridge
a new MAGNETO-DYNAMIC design by Philips of the Netherlands
*to find out which pickup cartridge is the finest and why the NORELCO is the second finest
… write to
NORTH AMERICAN PHILIPS CO., INC.
High Fidelity Products Division, Dept. 2F-7 230 Duffy Avenue,
Hickville, L. I., N. Y.