Not one out of ten escapes this social fault (Jul, 1930)

I love that the kid used the word “halitosis” in his graffiti, but the ad copy feels the need to explain what it means to the readers.

Not one out of ten escapes this social fault

Can you be sure that you never have halitosis (unpleasant breath)? Are you certain at this very moment, that you are free of it?

The insidious thing about this unforgivable social fault is that you, yourself, never know when you have it; the victim simply cannot detect it.

Remember, also, that anyone is likely to be troubled, since conditions capable of causing halitosis arise frequently in even normal mouths.

Fermenting food particles, defective or decaying teeth, pyorrhea, catarrh and slight infections in the mouth, nose, and throat-all produce odors. You can get rid of these odors instantly by gargling and rinsing the mouth with full strength Listerine. Every morning. Every night. And between times before meeting others. Listerine halts fermentation because it is an antiseptic. It checks infection because it is a remarkable germicide.* And it quickly overcomes odors because it is a rapid and powerful deodorant.

Keep a bottle of Listerine handy in home and office and use it always before meeting others. Then you will know that your breath cannot offend. Lambert Pharmacal Company, St. Louis, Mo., U. S. A.

LISTERINE ends halitosis.

*Though safe to use in any body cavity, full strength Listerine kills even the Staphylococcus Aureus (pus) and Bacillus Typhosus (typhoid) germs in counts ranging to 200,000, 000 in 15 seconds (fastest time accurately recorded by science).

1 comment
  1. Hirudinea says: January 2, 20123:16 pm

    Sure they have halitosis, they both look like they’re drunk!

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