Novel “Driver-Seat Shop” for Motorists’ Convenience (Jul, 1931)

Novel “Driver-Seat Shop” for Motorists’ Convenience

SOMETHING distinctly new in the way of ideas for merchandising automotive equipment is represented in the “Driver-seat Shop,” a steel and glass display cabinet that can be placed in all filling stations for the convenience of motorists who wish to make purchases without alighting from their cars.

The top of the cabinet is a glass display case carrying necessary equipment and accessories. Reserve stock is contained in lower part of the cabinet so that the display will not be disturbed when a sale is made. An illuminated sign on top calls attention of motorists to the handy shop.

  1. Neil Russell says: September 17, 200911:48 am

    This doesn’t bode well, next thing you know the stations will be making us pump our own gas

  2. Tim says: September 17, 200912:17 pm

    They invented Drive-By shoplifting!

  3. Toronto says: September 17, 20095:25 pm

    It looks like Goober the pump jockey would take your money and give you merchandise from the case (and your change) while the pump was putting the tiger in your tank. It’s not self-serve or a vending machine.

    Think of it as a “point of sale display” – gum, batteries, magazines and phone cards are sold like that all over the place.

  4. Sean says: September 18, 20098:06 am

    I wouldn’t mind seeing something like this come back. I.e. vending machines right at the pump. I’d be much more likely to buy a pack of gum or a bottle of pop if I didn’t have to take the time to go in and stand in line to get it. Some Sheetz stations have touchscreen panels at the pump that let you order their sandwiches, smoothies, coffees, etc., but you still have to go in to get them.

  5. Toronto says: September 18, 20091:24 pm

    Sean: Sounds like they’re missing an opportunity to waste some real estate and gasoline and put in a drive-up window.

  6. Rick Auricchio says: September 20, 200910:51 pm

    And here I thought it was the Kwik-E-Mart without Apu.

  7. Firebrand38 says: September 21, 200912:00 am

    Rick: Kwik-E-Mart without Apu? Oh, Sir such a thing has never been done!

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